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Frank Jermusek: How Hashtags Can Help Commercial Real Estate Professionals

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Frank Jermusek: How Hashtags Can Help Commercial Real Estate Professionals

  1. 1. HOW HASHTAGS CAN HELP COMMERCIAL REAL ESTATE PROFESSIONALS created by FRANK JERMUSEK
  2. 2. HASHTAG? SO WHAT IS A
  3. 3. Twitter was the first platform to popularize the idea of “hashtags.” They define it by saying, “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” For example: In a post about real estate, you would put a hashtag before whatever you were looking for: #realestatebroker, #commercialrealestate, or #firsttimebuyer
  4. 4. When you use a hashtag, your post immediately reaches beyond just your own follower base. Clicking on a hashtag will bring you to see what the world has to say on your subject. Your contribution weaves itself into the fabric of discussions about the #realestatemarket, or perhaps a more relevant example to my career: #FrankJermusekListings
  5. 5. PRACTICAL? IS IT ACTUALLY Hashtags allow you to contribute to a larger dialogue on something with people all around the world. While also inviting people to be a part of something happening around them. If you notice a commercial real estate tv show is appearing in the trending (most popular) category, add your commentary during the show about what’s realistic and what’s not-so-realistic about the process that we are seeing.
  6. 6. But how does this new social media trend help us in the commercial real estate world?
  7. 7. A recent study by Hubspot shows a post with a hashtag is 55% more likely to be retweeted, which means accessing a broader audience.
  8. 8. The goal of social media is always interaction. You can search hashtags such as #propertyhunting alongside your #localcity and find people looking for properties right now. By interacting with them over online platforms, you can end up generating your own leads!
  9. 9. Discover what’s happening in your industry by searching topics like #interestrates, #newproperties #commercialrealestate, or even simply, #realestate. You’ll see content from industry professionals and possibly reach more clients by using hashtags!

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