The manner we introduce ourselves to other people creates a lasting impression. A well-thought out and properly rehearsed introduction can turn out to be highly effective in creating an impact. An introduction should not be ideally more than thirty to forty five seconds. For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/DistanceLearningSldShr Join us on Facebook: http://www.facebook.com/welearnindia Follow us on Twitter: https://twitter.com/WeLearnIndia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP

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CHAPTER-07
BUSINESS INTRODUCTION
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BUSINESS INTRODUCTION
The manner we meet people, introduce ourselves and others creates lasting
impressions and can result in a warm and productive relationship. The manner
introductions are made are therefore crucial.
Introductions acquaint people with one another. It serves as an opener for
conversation when approaching a new acquaintance or it may begin a conversation
with a prospective client. It gives information – it informs the other of an
individual’s name, his title, his position, his organization and other relevant facts.
Self Introduction
Self Introduction may be necessary when you are meeting someone new or on
occasion you may need to introduce yourself to a group of people.
The manner that you introduce yourself will depend on where you are and the group
you are meeting. An introduction if well thought of and properly rehearsed can be
very effective. It should not be more than thirty to forty five seconds.
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While introducing yourself speak your name clearly. You should be clear and concise
in your introduction.
You can, by your introduction, draw others into a conversation, arouse
interest, impress or alienate people. The introduction should arouse an interest in
people and make them want to know you. When you introduce yourself you
should mention your full name and what you do. There should be enough
information conveyed to create the opportunity for further conversation.
If you are introducing yourself to just one or to a group up to three, the introduction
could be your name and what you do or some other information that could
stimulate an interest.
If you are meeting someone on business then it is very important to state your
position within the organization because that establishes your authority.
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Introducing people to one another
On occasions you would be required to introduce one person to another. The name of
the person being introduced is mentioned last and the person to whom the
introduction is made is mentioned first.
In business the criteria for introduction is – position and seniority. Persons of lesser
authority are introduced to persons of greater authority. Gender plays no part in
business etiquette nor does it affect the order of introductions. It should also be
remembered that a client takes precedence over others in your organization. So
does an elected official.
The rule is
• Introduce the younger to the older
• Introduce your company peer to a peer in another company
• Introduce a junior to a senior executive
• Intoduce a fellow executive to a client
• Introduce a non official to an official person
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Social Introduction
On social occasions when people are introduced –
 Use full names.
 Use titles where appropriate especially if the person always uses it such as Dr.
 As an expression of respect use the titles of dignitaries or military persons who
have retired such as brigadier, admiral and judge.
When introducing two people especially in a social occasion, it is important to
interject a piece of information that may be of mutual interest and which could spark
a conversation.
It is bad form to describe someone as “my best friend” or “my best client” as it implies
the other person is not and holds, in your esteem, a lower position.
Whenever you introduce someone look at them. By focusing attention on them you
make them feel important.
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While introducing relatives, clarify your relationship.
There are also occasions, especially at a party when a person joins a group. You may
be the only person who knows him. It is polite to try and put the person at his ease
and introduce him to the other members of the group.
At social occasions it is not normal to state the position the person holds.
If it is a function with more than fifty guests, the hosts should stand at the entrance to
greet the guests and introduce them to the chief guest or visiting dignitary.
The name
The remembering of a name is important. People treasure their names and are not
usually gratified if you do not remember it or if you mispronounce it.
What should you do?
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1) When a person is introduced to you listen intently to the person’s name. if you did
not hear the name clearly ask your introducer to repeat the name. then you
should repeat the name.
2) Repeat the name often during the conversation till it gets embedded in your mind.
3) If you did not hear the persons name properly while being introduced please ask
him his name.
4) It is difficult sometimes when you meet a person from a different ethnic
background or from another country. The name can be unusual and pronounced
in a manner that may not be the way it is written. I would also request him for his
business card. This will enable me to repeat his name and remember it.
Introducing a Guest Speaker
You may be requested to introduce a guest speaker. If you are read the background
material and make a quick interesting introduction – Do not go on in a rambling
manner as that tends to bore people. Do not say “ Mr. XYZ needs no introduction”
If he needs no introduction, then why are you introducing him?
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