This document encourages connecting with the accounting firm WeiserMazars on social media. It notes that their employees participate in fun activities like running 5Ks and attending events. Connecting would allow seeing posts about clients without tax or audit updates. It also explains that more social media connections lead to increased online visibility, bringing in more clients and opportunities to celebrate with ice cream parties. In short, connecting creates a "circle of social media success" for both the firm and those who engage with their online presence.