1. Unisource Internship Program
Orientation & Guidelines
06.12.2014
Unisource welcomes you to join our team! The following is the agenda for your orientation day. At
any point, please feel free to reach out to our project managers for any questions/comments/feedback.
We would like to make the internship program here a valuable experience for both you and us.
Morning Session:
9:30 – 12:00
1. Welcome and general orientation (15 min)
2. Meet with each of our team members to go over current priorities and discuss how you may best
fit into what each of us does (60 min, 20 min each session)
3. First assignment handout and discussion (30 min)
4. Getting settled (remainder of the morning session)
12:00 – 1:00
Lunch break with team at Hilton
Afternoon Session:
2:00 – 5:00
5. Business development meeting with potential client (2:00 – 3:00)
6. “Insightly” client relationship management platform workshop (3:00 – 4:00) led by David Dai
7. Self-directed time period (4:00 – 5:00)
5201 Great American Pkwy Suite 232 Santa Clara CA 95054
Tel:+1 669-231-0255

2. Internship Program
Assignment 1
Purpose: to provide interns with high fidelity industry research task exposure; to prepare interns
for upcoming tasks regarding database integration and business intelligence gathering.
Duration: 1 – 2 weeks
Goal:
1. Generate a high-level executive summary on a chosen focal industrial area (to be discussed
individually) based on action research and data integration;
2. Seek out 3 – 5 companies in the chosen focal industrial area, create intelligence report for
each of these companies, with criteria:
BI reporting template final report includes at least the following components:
a) Company name
b) Company bio (one sentence intro + location, contact, address, size, international
branches <if any>)
c) Key product name(s) with brief introduction of its features, functions, &
comparative advantages
d) List of key Intellectual Properties/registered patents in relation to the products, if
these are available
e) Product market pricing
f) Similar products competitor market pricing
g) Product distributor pricing, if available
h) Product sales agent pricing, if available
i) Product manufacturer information (contact, location, U.S. or foreign, etc.)
j) Product R&D phase (Lab development; incubation; prototype piloting; small scale
manufacture and sales; large scale manufacture and sales)
k) Manufacture volume*
l) Sales volume*
m) Product marketability in China**
*For k) and l), the BIRA may have to use offline channels to acquire the information from
interviews/focus groups AND/OR use third party BI database that requires subscription – if
third party BI is determined to be the only best way to acquire the critical info, Unisource will
sponsor the subscription to help BIRA get information access
5201 Great American Pkwy Suite 232 Santa Clara CA 95054
Tel:+1 669-231-0255

3. ** To assess product marketability in China, besides online and offline channels previously
described, Unisource’s dedicated China Operations Team in Nanjing, Jiangsu routinely
updates industry and company BI in the relevant fields and shares this information with our
Silicon Valley office and New York office, which is a source that can be utilized. But most
importantly, the research analyst needs to apply his/her business analysis expertise and
critical thinking to integrate the raw information gathered from multiple channels to
effectively form the BI report.
5201 Great American Pkwy Suite 232 Santa Clara CA 95054
Tel:+1 669-231-0255