Want to know the basic principles of web design? Here, we have curated a list of web design principles that will help you to make an attractive and user-friendly web design.

1. 15 Principles Of
Web Design
Presented by WebyKing

2. Website should fulfill the needs of
target audience. With help of CTAs and
messaging, your website should convey
its purpose.
While designing a website, you should
ensure that your site’s purpose is clear
to users within one or two sentences.
1. Define Purpose
of Website

3. Photos
Videos
Infographics
Other graphic elements
Use Visuals components like
2. Visuals to Keep
the Users Hooked

4. Typography is not only attractive but
also readable across the entire
website.
Fonts should suit both the placement of
text on a page and also the tone of the
design.
3. Typography
Builds Impression

5. Suitable color palette helps you
communicate well, make content
readable, and grab the users’
attention.
A visually appealing color
combination can help you gain
users and keep them engaged.
4. Colors Reflect a
Brand’s Message

6. Keep it simple & stupid (KISS) points
out that a website design should be
minimal.
Site should have the proper text and
only the blocks without ads to satisfy
what users are searching.
5. KISS Principle

7. Size
Color
Page scanning pattern
Headings & subheadings
White space & space & texture
You can achieve visual hierarchy by
focusing on
6. Visual Hierarchy

8. Visual Consistency
Functional Consistency
Internal Consistency
Achieve consistency by focusing on the
three main elements:
7. Consistency
brings Symphony

9. Use jargon-free, compact, and high-
quality content, to attract more visitors
to your website and urge them to take
specific actions.
8. Effective Content
Gives Meaning

10. You should consider designing a
responsive website that is accessible
across multiple screen sizes and
devices.
9. Mobile Friendliness

11. Include a navigation bar.
Build a page hierarchy by utilizing
breadcrumbs & designing clickable
buttons.
Follow the three-click rule through
which users can get information in
just three clicks.
10. Easy Navigation

12. 50% of users expect a site to load
within 2 seconds and leave a
website that takes more than 3
seconds to load.
It is better to make one ZIP of HTML,
JavaScript, and CSS to increase the
loading speed.
11. Quick Loading

13. Using the grid-based layout, you
can place the components into a
suitable grid structure with columns,
sections, & boxes, which ultimately
results in a visually appealing
website design.
12. Grid-Based Layout

14. You should appropriately design a
website considering the standard
flow of reading followed by users,
i.e., top to bottom and left to right.
13. F-Shaped Pattern Design

15. The human eye goes from left to
right and then top to bottom. Here is
how it works.
Whenever users follow this path, it
forms an imaginary "Z" shape.
14. Z-Shaped Pattern Design

16. Integrate testimonials & reviews
from people.
Add authentic photos and videos.
Communicate clearly about your
services.
Make sure your site possesses an
SSL certificate.
Add Frequently Asked Questions.
15. Authenticity Builds Trust

17. Want Any Help Regarding
Your Web Design?
Here we have completed the list of web design principles.
Webyking provides web design, development, and marketing
services to businesses & startups. Hence, we can understand
your need and provides a suitable web design service.
hello@webyking.com
+1 347-467-1234
www.webyking.com

18. Thank you!
WE CAN'T WAIT TO WORK WITH YOU.