5 Tips for Landing Page Optimization
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You have 4 seconds to get their attention. We have 5 tips to make it happen. View the Guide to Effective Landing Page Optimization slideshare to learn: • How testing and optimization can improve your campaign ROI • How to engage online customers in the critical first four seconds • How to share results across your organization
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5 Tips for Landing Page Optimization
- 1. LANDING PAGE OPTIMIZATION CONVERSION Best Practices to Lift Conversion OPTIMIZATION PRESENTATION
- 2. A landing page exists to convert site traffic into sales prospects. © 2013 WEBTRENDS INC. 2
- 3. You have 4 seconds to get a customer’s attention, and hold it. © 2013 WEBTRENDS INC. 3
- 4. THE KEY TO 4-SECOND SUCCESS Messaging that resonates with the customer. © 2013 WEBTRENDS INC. 4
- 5. THE WAY TO ACHIEVE IT: Testing messaging and designs, so you can optimize landing pages effectively. © 2013 WEBTRENDS INC. 5
- 6. Landing pages are the most vulnerable to customer abandonment. © 2013 WEBTRENDS INC. 6
- 7. Only 3% of visitors make a purchase. © 2013 WEBTRENDS INC. 7
- 8. Testing + optimizing landing pages helps you get beyond 3% © 2013 WEBTRENDS INC. 8
- 9. Test your messaging in a controlled environment: Immediately prove ROI. © 2013 WEBTRENDS INC. 9
- 10. There are 5 best practices to help 5 you optimize a landing page. © 2013 WEBTRENDS INC. 10
- 11. There are 5 best practices to help you optimize a landing page. Choose one simple page with a clear call-to-action 1 2 3 4 5 © 2013 WEBTRENDS INC. 11
- 12. There are 5 best practices to help you optimize a landing page. Focus on one metric, such as click- through or conversion rate. 1 2 3 4 5 © 2013 WEBTRENDS INC. 12
- 13. There are 5 best practices to help you optimize a landing page. Have a sense of your baseline. 1 2 3 4 5 © 2013 WEBTRENDS INC. 13
- 14. There are 5 best practices to help you optimize a landing page. Determine which page elements to test. 1 2 3 4 5 © 2013 WEBTRENDS INC. 14
- 15. There are 5 best practices to help you optimize a landing page. Develop a hypothesis. 1 2 3 4 5 © 2013 WEBTRENDS INC. 15
- 16. Learn more best practices in our white paper. DOWNLOAD © 2013 WEBTRENDS INC. 16