LANDING PAGE OPTIMIZATIONCONVERSION Best Practices
to Lift ConversionOPTIMIZATION PRESENTATION

A landing page exists to
convert site traffic into sales prospects.© 2013 WEBTRENDS INC. 2

You have 4 seconds to
get a customer’s attention, and hold it.© 2013 WEBTRENDS INC. 3

THE KEY TO 4-SECOND SUCCESS
Messaging that resonates with the customer.© 2013 WEBTRENDS INC. 4

THE WAY TO ACHIEVE IT:
Testing messaging and designs, so you can optimize landing pages effectively.© 2013 WEBTRENDS INC. 5

Landing pages are the most
vulnerable to customer abandonment.© 2013 WEBTRENDS INC. 6

Only 3% of visitors make
a purchase.© 2013 WEBTRENDS INC. 7

Testing + optimizing landing pages
helps you get beyond 3%© 2013 WEBTRENDS INC. 8

Test your messaging in a
controlled environment: Immediately prove ROI.© 2013 WEBTRENDS INC. 9

There are 5 best practices
to help 5 you optimize a landing page.© 2013 WEBTRENDS INC. 10

There are 5 best practices
to help you optimize a landing page. Choose one simple page with a clear call-to-action1 2 3 4 5© 2013 WEBTRENDS INC. 11

There are 5 best practices
to help you optimize a landing page. Focus on one metric, such as click- through or conversion rate.1 2 3 4 5© 2013 WEBTRENDS INC. 12

There are 5 best practices
to help you optimize a landing page. Have a sense of your baseline.1 2 3 4 5© 2013 WEBTRENDS INC. 13

There are 5 best practices
to help you optimize a landing page. Determine which page elements to test.1 2 3 4 5© 2013 WEBTRENDS INC. 14

There are 5 best practices
to help you optimize a landing page. Develop a hypothesis.1 2 3 4 5© 2013 WEBTRENDS INC. 15

Learn more best practices in
our white paper. DOWNLOAD© 2013 WEBTRENDS INC. 16