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5 Tips for Landing Page Optimization

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You have 4 seconds to get their attention. We have 5 tips to make it happen.

View the Guide to Effective Landing Page Optimization slideshare to learn:
• How testing and optimization can improve your campaign ROI
• How to engage online customers in the critical first four seconds
• How to share results across your organization

Published in: Business

5 Tips for Landing Page Optimization

  1. LANDING PAGE OPTIMIZATIONCONVERSION Best Practices to Lift ConversionOPTIMIZATION PRESENTATION
  2. A landing page exists to convert site traffic into sales prospects.© 2013 WEBTRENDS INC. 2
  3. You have 4 seconds to get a customer’s attention, and hold it.© 2013 WEBTRENDS INC. 3
  4. THE KEY TO 4-SECOND SUCCESS Messaging that resonates with the customer.© 2013 WEBTRENDS INC. 4
  5. THE WAY TO ACHIEVE IT: Testing messaging and designs, so you can optimize landing pages effectively.© 2013 WEBTRENDS INC. 5
  6. Landing pages are the most vulnerable to customer abandonment.© 2013 WEBTRENDS INC. 6
  7. Only 3% of visitors make a purchase.© 2013 WEBTRENDS INC. 7
  8. Testing + optimizing landing pages helps you get beyond 3%© 2013 WEBTRENDS INC. 8
  9. Test your messaging in a controlled environment: Immediately prove ROI.© 2013 WEBTRENDS INC. 9
  10. There are 5 best practices to help 5 you optimize a landing page.© 2013 WEBTRENDS INC. 10
  11. There are 5 best practices to help you optimize a landing page. Choose one simple page with a clear call-to-action1 2 3 4 5© 2013 WEBTRENDS INC. 11
  12. There are 5 best practices to help you optimize a landing page. Focus on one metric, such as click- through or conversion rate.1 2 3 4 5© 2013 WEBTRENDS INC. 12
  13. There are 5 best practices to help you optimize a landing page. Have a sense of your baseline.1 2 3 4 5© 2013 WEBTRENDS INC. 13
  14. There are 5 best practices to help you optimize a landing page. Determine which page elements to test.1 2 3 4 5© 2013 WEBTRENDS INC. 14
  15. There are 5 best practices to help you optimize a landing page. Develop a hypothesis.1 2 3 4 5© 2013 WEBTRENDS INC. 15
  16. Learn more best practices in our white paper.  DOWNLOAD© 2013 WEBTRENDS INC. 16

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