2. OUR FOCUS TODAY
NetCommunity Grow combines
powerful internet
marketing technology
with an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 2
3. OUR STRATEGY
NetCommunity Grow combines
Tools powerful internet
marketing technology
Expertise with an expert-led e-campaign
curriculum to help organizations
Results
MAXIMIZE IMPACT and
produce measurable results
Raisers Edge
04/24/2012 Blackbaud NetCommunity Grow 3
4. THE RESULTS
NetCommunity Grow combines
We
Tools powerful internet need to show
that
marketing technology this
is
going to work
Expertise with an expert-led e-campaign
curriculum to help organizations
Results
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 4
5. THE RESULTS
NetCommunity Grow combines
We
Tools powerful internet want to
work
with
marketing technology experts
Expertise with an expert-led e-campaign
curriculum to help organizations
Results
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 5
6. RAISE MORE MONEY
Average Gift Size
NetCommunity
$144.72
Grow combines
Tools powerful internet
$81.33
marketing technology
Expertise with an expert-led e-campaign
curriculum to help Industry Average
Blackbaud Customers organizations
Results
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 6
7. RAISE MORE MONEY
NetCommunity Grow
Average Increase in Online Giving
combines
Tools powerful internet
Expertise 55%
marketing technology
with an expert-led e-campaign
curriculum to help
Results
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 7
8. RAISE MORE MONEY
Amount Raised Online
NetCommunity Grow combines
$50,000
Tools powerful internet
5X
marketing technology
$10,000
Expertise with an expert-led e-campaign
curriculum to help With Blackbaud
Before organizations
Results
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 8
9. REACH MORE SUPPORTERS
% Increase in Web Traffic
NetCommunity Grow combines
Tools powerful internet
marketing technology
Expertise with an expert-led e-campaign
curriculum to help organizations
Results
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 9
10. REACH MORE SUPPORTERS
Increased Email Subscription
NetCommunity Grow combines
25000
Tools powerful internet
800%
marketing technology
3000
Expertise with an expert-led e-campaign
curriculum to help With Blackbaud
Before organizations
Results
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 10
11. COMMUNICATE MORE EFFECTIVELY
Open and Click-through Rates
34%
NetCommunity Grow combines
Tools powerful internet
14%
marketing technology
13%
Industry 2.55%
Expertise with an expert-led e-campaign
Industry
curriculum to help organizations
Email Open rate Click-through rate
Results
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 11
12. INCREASE PARTICIPATION
% increase in alumni participation
NetCommunity Grow combines
20%
powerful internet
Tools
marketing technology
with an expert-led e-campaign
Expertise curriculum to help organizations
Grow Customer
Results
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 12
13. INCREASE PARTICIPATION
% Increase of $1000 Given Online
NetCommunity Grow combines
88%
powerful internet
Tools
marketing technology with
77%
an expert-led e-campaign
Expertise curriculum to help organizations
2009 Blackbaud 2010 Blackbaud
Customers Customers
Results MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 13
14. HIGH ROI
NetCommunity Grow combines
Return on Investment
Tools powerful internet
Make back triple your
purchase price in the
marketing technology
first year of use
with an expert-led e-campaign
Expertise
curriculum to help organizations
Results
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 14
15. YOUR CHALLENGE
Tools
Of course we
want to do
Expertise
more online
Results
Raisers Edge
04/24/2012 Blackbaud NetCommunity Grow 15
16. YOUR CHALLENGE
Tools
But we’re not
sure where to
Expertise
start
Results
Raisers Edge
04/24/2012 Blackbaud NetCommunity Grow 16
17. YOUR CHALLENGE
Tools
And we don’t
have the
Expertise
resources
Results
Raisers Edge
04/24/2012 Blackbaud NetCommunity Grow 17
18. OUR STRATEGY | EXPERTISE
A partnership with Blackbaud’s
Internet Experts
Tools
A best practice strategy developed by
Blackbaud and customized for you
Expertise Quarterly action plan executed by
Blackbaud
Results Benchmarking and Thought
Leadership
Raisers Edge
04/24/2012 Blackbaud NetCommunity Grow 18
19. GROW – QUARTERLY ACTION PLAN OUTCOMES
Communicate
Tools Reach More
More
Supporters
Effectively
Expertise Raise
Increase
More
Participation
Money
Results
Raisers Edge
04/24/2012 Blackbaud NetCommunity Grow 19
28. WHAT TO EXPECT
Your Time Commitment During Each
Phase of the Project
Suggested Roles For Your Staff During
the Project
An Easy-To-Follow Training Curriculum
For You
Annual Calendar With Key Dates For You
To Follow
Customer Experience Guide
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29. E N O U G H TA L K … . . L E T S S H O W Y O U
04/24/2012 Blackbaud NetCommunity Grow 29
30. LETS RECAP – WHAT IS NETCOMMUNITY GROW?
NetCommunity Grow combines
Tools powerful internet
marketing technology
Expertise with an expert-led e-campaign
curriculum to help organizations
Results
MAXIMIZE IMPACT and
produce measurable results
Raisers Edge
04/24/2012 Blackbaud NetCommunity Grow 30
31. THE TOOLS
We would love it if things were more integrated
We have information all over the place
“The biggest advantage for staff members is its
integration with The Raiser’s Edge. It has really
helped us cut down on manual processes, and we
have confidence that the more we use the product
and promote the site, the more we will see an
increase in donations.”
— Margherita Kavulla
Admin Systems Manager
04/24/2012 Blackbaud NetCommunity Grow 31
32. THE STRATEGY
Of course we want to do more online
We just don’t have the resources
We’re not sure where to start
“Grow strategy services provided by Blackbaud gives us
access to expert advice and guidance that we couldn’t
afford otherwise. As the leader in nonprofit software,
Blackbaud is in the best position to share best practices
and help us build a marketing strategy that will help us
move the organization forward.”
— Jim Ray
04/24/2012 Blackbaud NetCommunity Grow 32
33. WRAPPING UP
Resources Expertise Integration and Efficiency
Focus on Results
04/24/2012 Blackbaud NetCommunity Grow 33
34. BLACKBAUD INTERNET SOLUTIONS | NETCOMMUNITY
• Take it to the next level through a comprehensive
Pro solution with customized, fully branded website and
online presence
• Kick it up a notch by combining your online
Grow campaigns with expert-led ecampaign curriculums
• Get Started with a powerful solution to get your
Spark online campaigns kicked off
04/24/2012 Blackbaud NetCommunity Grow 34
35. WHAT QUESTIONS DO YOU HAVE?
04/24/2012 Blackbaud NetCommunity Grow 35