Sally Reynolds - ATiT - Steering a Safe Path through the social media minefield

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During the EDEN Conference on Saturday 15 June in Oslo, Sally Reynolds presented "Steering a Safe Path through the social media minefield", training and support for improving Internet strategies and maximizing the social media presence of LLP projects.

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Sally Reynolds - ATiT - Steering a Safe Path through the social media minefield

  1. 1. Improving Internet strategies and maximizing the social media presence of LLPprojectsThis project was financed with the support of the European Commission. This publication is the sole responsibility of theauthor and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.euSteering a Safe Path through the socialmedia minefield – Training and Support forEuropean Project ManagersSally Reynolds, ATiT, Belgium
  2. 2. • About the project• Usage of Social Media andInternet in Lifelong LearningProjects• Good practice from existingprojects• Project service offer• Issues and Recommendations
  3. 3. 2 year KA2 Lifelong Learning Project- 2012-2013Partnership:•University Luxembourg•Web2Learn, Greece•P.A.U Education•Coventry University Enterprises, UK•Pixel, Italy•ATiT, Belgium
  4. 4. User Need analysis:•Initial research in 2010 - onlinequestionnaireaddressed to LLPproject teams•Out of 289 LLP projects selected forfunding in 2010 - focused on arandom sample of 150.Ju-Youn SONG University of Luxembourg &Katerina ZOUROU Web2Learn, Greece
  5. 5. CategorisationConole & Alevizou (2010)• Social networking sites; (i.e. Facebook, LinkedIn, Ning)• Blogs• Microblogging tools; (i.e. Twitter)• Presentation repositories (i.e. Slideshare)• Video sharing tools; (i.e. YouTube, Vimeo)• Social bookmarking applications; (i.e. Diigo, del.ici.ous)• Web 2.0 picture repositories (i.e. Picasa, Flickr)• RSS feed (allowing users to receive messages on theirRSS aggregator, i.e. Google reader)
  6. 6. Categorisation• shared web 2.0 public libraries (i.e. ObjectSpot,Mendeley)Features enhancing social media presence• easy sharing and bookmarking services (e.g. the “Addthis” button) allowing users to share a static pagethrough web 2.0 tools• feed embedded in the website enabling content flowfrom social media applications (i.e. from Twitter, Flickr).
  7. 7. 139 out of 150 projectsWebsite
  8. 8. 47 projects out of 150Facebook 43LinkedIn 8Ning 2SocialNetworking Sites
  9. 9. 23 projects with a Twitteraccount
  10. 10. http://www.scoop.it/t/iwbs-language-teaching
  11. 11. https://www.facebook.com/aplanetproject
  12. 12. http://www.linkedin.com/groups?gid=3960155&trk=vsrp_groups_res_name&trkInfo=VSRPsearchId%3A16166931371210388490%2CVSRPtargetId%3A3960155%2CVSRPcmpt%3Aprimary
  13. 13. https://twitter.com/languages_web2
  14. 14. http://www.rec-all.info/
  15. 15. Service oferServices:15 Video Showcases8 Video Tutorials3 handbookshelpdeskhttp://www.web2llp.eu/home
  16. 16. Service oferTraining:Face-to-facePilot course10 Course Italian•10 Course French•10 Course English
  17. 17. http://www.web2llp.eu/training/online
  18. 18. Issues and Recommendations• Importance of a web strategy from the start –recognise that Social Media goes beyond‘importing’ dissemination methods andmessages into a new media, it’s a tool fordialogue with NEW methods and newmessages.
  19. 19. Issues and Recommendations• Importance of a web strategy• Project identity vs. topic or area of expertise
  20. 20. Issues and Recommendations• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership with theproject team
  21. 21. Issues and Recommendations• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs activeengagement in existing channels
  22. 22. Issues and Recommendations• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs activeengagement in existing channels• Numbers and expectations – by partners, bythe EC
  23. 23. Issues and Recommendations• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs activeengagement in existing channels• Numbers and expectations – by partners, bythe EC• Dealing with limited resources
  24. 24. For more information25http://www.web2llp.euhttp://www.slideshare.net/Web2LLPsally.reynolds@atit.beThank you!

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