WEALTH MAGNATE[ ] April 18, 201310 Lessons On Marketing Madness Page 110 Lessons On Marketing Madness[listgraphic]You are Back! I knew you were AWESOME... did you like the Business Movie? Do you want marketing madness? I know you do and you are about to read the most essentialmarketing lessons coming to you from the heroes in this industry.Because you should already know marketing is everything… without it you are lost. Businessneeds it, you need it and you need to be good at it.
WEALTH MAGNATE[ ] April 18, 201310 Lessons On Marketing Madness Page 2listgraphic: blog.kissmetrics.com/ 
WEALTH MAGNATE[ ] April 18, 201310 Lessons On Marketing Madness Page 31. “Give them quality, that’s the best kind of advertising.”- Milton Hershey, Founder of the Hershey Chocolate CompanyWhen this man says it, we better listen. You and me both know quality is the main marketingasset that sells. A bad product would never sell good no matter how awesome the marketingcampaign meant to promote it is.When it’s qualitative though it will spread like a virus. People will talk about it all over the place.This is the way to become rich – by adding value to the marketplace… and this is the way tomarketing madness.You saw what Apple did – they started a technology revolution, If it wasn’t for them we wouldprobably still be using those ugly plastic kinda smartphones… because of them and their qualitywe live in times we could do almost anything using our phones. And of course they logicallybecame the richest company.2. “Relying too much on proof distracts you from the real mission – which is emotionalconnection.”- Seth Godin, Entrepreneur and AuthorOk, even though I don’t like mixing emotions with business, when it comes to marketing it is awhole different story. The one factor that will make you a marketing genius is the ability to buildemotional connections with you customers.Us, humans make buying decisions based on our emotions mainly. This is why most marketersonline suck at monetizing, although they are full of marketing information… because they areintrovert, meaning building relationships is out of the question.3. “If you’re not measuring, you’re not marketing.”– UnknownMeasuring is vital and is the only way to keep track of what works, what not, and how toimprove your marketing to grow your business exponentially.Without measuring you are like shooting blind and hoping for the best. You can not allowyourself that if you want progress.You have to know what channels work, and how to improve them for better results.4. “Without promotion something terrible happens… Nothing!”– P. T. Barnum, American Businessman
WEALTH MAGNATE[ ] April 18, 201310 Lessons On Marketing Madness Page 4I believe that short sentence says it all. No marketing, no money. Even if you create the nextFacebook, you have to reach people somehow.5. “The most successful communication is devoutly audience focused. Motivating the rightpeople with authentic, value packed content in a relatable way makes great marketing.”– Georgiana Laudi, Director of Marketing at Unbounce That’s why blogs are the ultimate marketing tool. You need a blogging platform to publish yourawesome content and build a community.Developing a blog needs a lot of time and knowledge, but if you build it to be audience basedand publish value it will come up to be your best marketing investment at the end.6. “The aim of marketing is to know and understand the customer so well the product orservice fits him and sells itself.”– Peter F. Drucker, Management Consultantheck yeah it is… that’s really when you know you are good at what you do… when yourcustomers are so happy with your product, they sell it by word of mouth. Kinda hard to reachsuch a marketing madness if you are on a tight budget though.Every awesome product costs money to be created. Most times it’s a lot. Again we could take theiPhone for example. This is the first phone that was so well accepted by almost everybody.7. “Truly brilliant marketing happens when you take something most people think of as aweakness and reposition it so people think of it as a strength….brilliant marketing is takingthe product you have and figuring out the right positioning.”– Reed Hastings, Co-Founder and CEO of NetflixYou know what that means? – there are no perfect products. When you find a way to positionyour product so people like it no matter what, then you reached level – marketing madness.Positioning is everything.8. “Focus on the core problem your business solves and put out lots of content andenthusiasm and ideas about how to solve that problem.”– Laura Fitton, Founder of OneFortyWe know every problem needs a solution. When you give your customers the perfect one fortheir problem, you will grow limitless.
WEALTH MAGNATE[ ] April 18, 201310 Lessons On Marketing Madness Page 59. “To be successful and grow your business and revenues, you must match the way youmarket your products with the way your prospects learn about and shop for yourproducts.”– Brian Halligan, Co-Founder and CEO of HubSpotHow do you want your potential customers to find out about you? Google search, or a newspaperad, or Facebook… you need to figure out the best approach to reach people.10. “Don’t be afraid to get creative and experiment with your marketing.”– Mike Volpe, CMO of HubSpotThose are the 10 lessons on marketing madness. which one did you like most and what wouldyour marketing strategy be after this article?Inspired by: blog.kissmetrics.com/ Speak Your Mind0 Thoughts1. http://wealthmagnate.bizbuilderacademy.com/2. http://i1.wp.com/wealthmagnate.com/wp-content/uploads/2013/04/marketing-madness-lessons.png3. http://i1.wp.com/wealthmagnate.com/wp-content/uploads/2013/04/marketing-madness-lessons.png4. http://blog.kissmetrics.com/10-marketing-quotes/5. http://unbounce.com/6. http://blog.kissmetrics.com/10-marketing-quotes/7. http://wealthmagnate.com/wp-content/plugins/kalins-pdf-creation-station/kalins_pdf_create.php?singlepost=po_894