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GRAPE Presentation


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The most exciting thing about new media is the platform it provides for fundamental public relations

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GRAPE Presentation

  1. 1. New Media or Traditional PR?<br />Presentation to GRAPE<br /> (Grand Rapids Area Professionals for Excellence)<br />September 23, 2009<br />Tim Penning, APR<br />Associate Professor<br />Grand Valley State University<br />
  2. 2. New Media Excitement<br />Platforms<br />Web sites<br />Blogs<br />Wikis<br />YouTube<br />Networks<br />Facebook<br />Twitter<br />Topic specific online communities (Ning)<br />
  3. 3. …New Media…<br />Sharing/Bookmarking<br />Digg<br />Delicious<br />Buzz<br />Aggregating<br />RSS<br />Mobile apps<br />
  4. 4. Transformation<br />1 many<br />1 1<br />Many many <br />
  5. 5. Proclamation…<br />Organization<br />publics<br />
  6. 6. Feedback…<br />Organization<br />publics<br />
  7. 7. Conversation<br />
  8. 8. Host<br />
  9. 9. Public Relations Defined<br />Management function<br />Identify, establish and maintain mutually beneficial relationships<br />With ALL publics<br />**It is NOT “spin,” and it is more than publicity<br />
  10. 10. History/Models of PR<br />Press Agentry/Publicity<br />Public Information<br />2-way asymmetrical<br />2-way symmetrical<br />
  11. 11. PR vs Marketing<br />Relationships with all publics<br />Sales to customers<br />…or…<br />Communal relationships<br />Exchange relationships<br />
  12. 12. PR and Social Media<br />Conversations, not proclamations<br />Relationships, not sales<br />Mutual benefit, not self interest <br />Listen and respond<br />Share<br />
  13. 13. Questions?<br />