2. Colonel Harland Sanders
1952
American fast food restaurant, specializes in
fried chicken stuffs.
Head Quarter – Kentucky (US)
World’s 2nd largest restaurant chain.
Almost 20,000 location in 123 countries.
First American fast food chain to expand
internationally opening outlets in Canada, UK,
Mexico and Jamaica, within 10 year of est.
300 restaurants in India across 80 cities.
3.
4. The name with slogan.
Attractive background picture.
Attractive offer for the customer.
Main links for the detail information. Like-
‘OUR STORY’, ‘MENU’, ‘OFFERS’, ‘GIFT
CARD’, etc.
Link for their contact no. and store location.
‘Logging in’ link
Ordering link
MENU
5. KFC India website page emphasis on
customer’s impression. They show their
products and the offers.
Provides all information related to the
products and its nutrition values.
Their target - food lovers.
It follows direct communication to it’s
customer.
6. Attractive MENU
Like:-
CHICK & SHARE
BUCKET
SUPER 6’S
4 Pc, 6Pc, 8 Pc HOT &
CRISPY BUCKET
FRIENDSHIP BUCKET
Etc.
Attractive OFFERS
Like:-
% Discounts
Seasonal Offer
Family Pack Offer
Festival and
celebration Offer
Etc.
7. EASY WAY TO ORDER
PROVIDES VARIOUS LINKS AT VARIOUS
PSITION
KNOWING YOUR LOCATION AND DELIVERING
ON TIME
8. The website possesses links which directs us
to handles like :
Facebook
Twitter
Instagram
Youtube
9. There is a dedicated space for customers
complaint where they can register their
complaints & suggestions using the mail ID.
Tollfree number is also available.*