Martal Group - B2B Lead Gen Agency - Onboarding Overview
B02 c brazil_finalize
1. SPD 4291 Global
Marketing
A solution to Brazil’s climate change :
MyCar
Group: B02C
Presented by:
Chan Ka Chun Kelvin (13019989S)
Chau Ho Lam Marcus (13006367S)
Cheung Man Chung MC (13020301S)
Tsang Man Chun Gibson (13030080S)
Wong Wai Kin Chris (13610687S)
Yip Yun Cheong (13609260S)
3. Product Introduction
MyCar
• The first Hong Kong 100% Electric Vehicle
• Belongs to A-segment mini-sized
• EuAuto and PolyU
• Price: HKD$97,000
• Selling place: HK, UK, USA, Austria, France, Manaco
EuAuto
• Hong Kong local company orignally
• Bought by GreenTech Automotive in 2010
Marketing team of EuAuto
• Marketing plan for a new market – Brazil
13. Market Competitors
A-segment electric vehicle in global market
Mercedes Smart ForTwo
Toyota IQ EV
Honda Fit EV
Renault-Nissan Alliance Twizy
They are relatively higher price
14. Customer Power
Top 5 EV (2013) by
Autosaur.com
1. Renault Twizy
2. Mercedes Smart
ForTwo
3. Mitsubishi I MiEV
4. Honda Fit EV
5. Ford Focus EV
20. Target Customers
Business to Business
1. Industry: Business, government, institution
Business: Golf club, hotel
Government: Country park, theme park, airport
Institution: University
2. Types of buying situation: New task
3. Purchase criteria used by the customers: Quality sensitive
21. Target Customers
Business to Customer:
•Convenien
ce
•User status:
potential users,
non-users, regulars,
first-timers, and
users of
competitors’
products
•Lifestyle : Young
couple and
married without
child oriented;
environmental
conscious
• Income :
Middle
Income &
High Income
Demographi
c
Psychographi
c
BenefitBehavioral
22. Positioning
Global Consumer Culture Positioning
(GCCP)
Mycar Identify the brand as a symbol
High-tech product
25. Who are going to JV?
Match
in
vision
Brazilia
n local
Establis
hed
factory
Industry
expertis
e
26. More benefits on JV
Low cost
Separate
liability
Branding
Flexible
Combine
strengths
Separate liability
A JV is an individual business entity that our
parent company bear limited liability and impact
Branding
Introduce MyCar under JV can enjoy brand equity of
TAC and helps in image building
Flexible
The period of collaboration can be adjusted
according to the market environment
Combine strengths
TAC: local knowledge, automaker, network
MyCar: technology, innovation, insights
Low cost
Import tax in vehicle parts (16%) is much lower
than import an assembled vehicle (35%)
27. Solving challenges of JV
Aims not met
- Revise operation
mode
- Risk management
- Contingency
approach
- Dissolution
Loss of
control
- Equal share of equity
- Be the role of parts
supplier
-Maintain your
competitive advantage
Lack of past
experience
- Select company with JV
history
- Not to invest big lump-sum at
beginning
- Seek consultant as a
mediator
Different
management style
- Focus on meeting goal
- Build cohesion and
consistency in team working
- Establish dialogue and
collect feedback
- Make necessary adaptation
Risks &
Challenges
Key: Proactive
28. Dual adaption strategy
Rio de Janeiro : large city with many roads and
highways
High temperature in tropical region
Basic
features of
Mycar
Upgraded air
conditioner
Maximum speed
: 140 km/h
Seven
colorsSmall size
29. Modified and upgraded technology
Portable power system
A spare battery + Home battery charger
Home charging
fully recharged in 5 hours
after-sales services
Solar Battery Charging System
stable sunshine hours
a panel on car roof
Convert solar energy to high voltage
Rio de Janeiro
Patent Right
30. Labeling
• Brand
• Rate of VRT payable
• Annual motor tax payable
• Model
• Dimension,
• Output,
• Charging time,
• Range per charge, etc.
Consumer goods
Green and blue color
Five-year warranty
32. Emphasize the high quality and unique
functionality
Europe Certification (NCAP)
Innovative features of Mycar
B2B consumers
Primary goal : SAFETY
34. Place
Direct selling alternative (door-to-door selling for
B2B)
High interactive with handle inquiry from customer
Keep control of
Distribution strategy
Costs (Avoid middlemen markups)
Market Expansion strategy
Channel alternative (Joint Venture)
Difficult-to-enter market
High culturally distant
35. Distribution channel
Customer service center (B2B and B2C)
Locate in Rio de Janeiro
Order, trial, purchase and after sell service
Manufacturer
(TAC auto)
• Sale force (TAC
auto and EU
automotive ) /
• customer service
center
User: Business
partners/
Customers
36. Promotion
Targeting Business-to-business market marketing tools:
1. Personal selling
2. Sale promotion
3. Sponsorship
Combination with B2B and B2C
4. Social media (Facebook)
5. Tradition advertising
Objective:
Short-term goal Build up My-car’s awareness in B2C & B2B and
make sales
Long-term goal Establish and maintain the B2B relationship
37. Endorser
Neymar:
-Famous Brazilian
football player
-playing for FC
Barcelona now
Integrated with Dual
adaption strategy
Neymar high
recognition and
positive image in Brazil:
-Better to catch
attention
-Benefit our new entry
business in Brazil
39. Business-to-business
Sale promotion (Trade promotion)
Join
automobile
trade show
EG: The 28th São
Paulo International
Automobile Show
2014
Introduce My-Car
Reach potential
customers
Special offer
Adds tangible
value to high
volume paid
customer
Non-price
promotion
Eg: Attain 10 units
of My-car-> Free
addition 2-years
warranty package
41. Combination of B-2-B and B-2-C
Social media
Create a Facebook official page
High reach
• Targeting both potential business and
individual customers
Large information
•Regular update information
• eg: specifications of and the review
•If individual customers are interested MyCar
•To provide contact information of the customer service center
42. Combination of B-2-B and B-2-C
Traditional advertising
Billboards
and car
magazine
ad (brand
building)
Maintain the
exposure in media
Neymar appear in
all version
Executive Summary:
This report is to provide market development insights for EU-Auto to explore a new market for its flagship electric-vehicle - MyCar. One of the BRICK country, Brazil is being selected to study the feasibility and develop a marketing plan for 2015 accordingly. The pillars of the report is constructed by introduction, country analysis and marketing plan. The contents are supported by informative evidences that mainly sourced from secondary resources.
We are EuAuto, Our product is MyCar.
MyCar is the first Hong Kong 100% Electric Vehicle.
Belongs to A-segment vehicle
Its Electric driving system was co-developed between EuAuto and PolyU
EuAuto is a Hong Kong local company originally. In 2010, it was wholly bought by GreenTech Automotive.
The Price of MyCar is HKD$97,000
It can be found in HK, UK, USA, Austria, France and Manaco now.
We are the marketing team of EuAuto to help GTA make a marketing plan for a new market – Brazil.
For Political and Legal, we have divided four aspect to discuss
Federal Public, Civil Law, Anti-Bribery Law and Profit Tax & VAT
In Political and Legal, the political system is Federal public.
Brazil has a high level of bureaucracy and a very intricate legal system. Any deals or processes can be conducted at a very slow pace.
In these cases, they need more expertise.
Also, Brazil has enacted civil law and anti-bribery law. For Civil Law, Brazilian law is based on Roman-Germanic traditions and civil law concepts prevail over common law practice. The Federation is set on five fundamental principles: Sovereignty, citizen ship, dignity of human beings, the social values of labor and freedom of enterprise and political pluralism. For anti-bribery law, it applied to specifically to the bribery of foreign officials as well as Brazilian officials, meaning foreign corporations operating in Brazil are subject to penalties for the bribery of Brazilian government officials.
Although Brazil has carried the anti-bribery policy , the corruption problem is serious.
According to the Corruption Risk Index 2014,
Brazil is classified as a “High Risk” country where anti-corruption progress is not being made,
despite a rising number of mass protests like those during the Confederations Cup
As for the tax, the profit tax and VAT tax affect the foreign company which operate in Brazil.
For profit tax, Brazil combined corporate tax rate for 2013 is 34%. The tax consists of a basic tax of 15%. There is also a surtax of 10% for annual income of over BRL 240,000, about $ 110,000. Additional 9% are added for social contribution on net profits.
For VAT tax, Brazil does not have VAT system similar to the European model, however ICMS and IPI are value added taxation. Average state V.A.T. rate in Brazil (ICMS) is 17%.In Sao Paulo the standard rate is 18%, while in Rio de Janeiro the rate is 19%.The average federal V.A.T. rate (IPI) is 20%.Rates of inter-state supplies within Brazil (ICMS) are 7%-25%.The 7% rate relates to basic food products. Certain products are exempt from VAT, e.g. books, newspapers. fruit and vegetables. Exports are exempt from VAT.
And Brazil's electric vehicle (EV) market is set to grow substantially owing to supportive legislations, anticipated tax incentives for EVs, and enhancements in charging infrastructure, according to Strategic Analysis of Brazil Electric Vehicle Market.
For Economic and Financial, we have divided four aspect to discuss
Income, GDP, Big Mac Index and International member
In Economic& Financial, Brazil is group as Upper-middle-income, according to world bank classification.
The Brazil GDP grow stably from 2004 to 2014.
In 2014, the current GDP(PPP)per capita is $12,528, also it has a labor force over a 107 million and the unemployment rate only 6.2%
Their main industries are Automobile and petrochemicals.
For the Big Max index, the Big Mac index suggests that currencies are particularly overvalued.
Brazil notched a record current-account deficit as its exports tumbled, contributing to a slide in the economy’s growth prospects.
For international economic affair, Brazil has joined different alliance around the world. Due to the fast growing economic and new international recognition and influence in Brazil, it names as BRICS group. Apart from that, Brazil has joined G20, CPLP, Latin Union, the Organization of Ibero-American States, WTO, the Organization of American States, Mercosul and the Union of South American Nations
For Culture, we have divided four aspect to discuss.
Brazilian and religion, dietary preference, language and communicate and context& orientation
In culture, Brazil is a diverse nation, it hosts some of the world's largest immigrant populations of Lebanese, Japanese, Germans, Italians and Portuguese, and large African and Jewish communities, as well as many other minorities, such as Polish, Hungarians, Palestinians, native Indians and many others. These groups have generally intermarried and mixed their cultures under the same language and general understanding of nationality.
For Religion, there are 64.6% Brazilian believe in Roman Catholicism and 22.2% believe in Protestantism.
Their average lifespan is 73.5, (69.73 for male, and 77.32 for woman)
Their Official language is Portuguese and when they meet their friend, they will have a firm handshake, often for a long time, combined with strong eye contact. Both men and women greet women with a kiss on each cheek.
For their body language, Brazilians speak in very close proximity, with lots of physical contact.
Touching arms and elbows is the norm. Back slapping is very common between men.
Eye contact is expected. The 'OK' hand signal is a rude gesture in Brazil, which mean ‘screw you’
For meeting etiquette, Conservative European dress code is the norm for all meetings.
In entertainment, Brazilians do not arrive on time for social functions; they usually arrive 15 minutes after the agreed time. After a meal is finished they usually stay to socialize.
They are also high Context & long term orientation, therefore, they are building a relationship with a potential business partner take precedence over transacting the deal. Brazilians tend to avoid exclusive agreements and being dependent on a single supplier. They can also be extremely careful if there are doubts or uncertainties, and a deal can take months before a final agreement is reached.
To analyze the competitiveness of EuAuto Technology Litmited, we use Michael 5 Forces Model.
The model suggests that we can analyze a company’s competitiveness from 5 different aspects, market competitors, customer power, supplier power, threat of substitutes and threat of new entrants.
http://www.resultsresults.co.uk/blog/?Tag=Business+Start+Up
The first force is market competition.
There are many different companies offering cars in the world.
Also, there are different companies producing electric vehicle in the global market.
Although EV is a new market product, competition is very tough because different companies want to benefit from an early entry strategy.
Therefore, different vehicle industry leaders are offering EV product in the market. For example, Mercedes Smart, Toyota, Honda and Renault-Nissan Alliance are our main competitors.
In June 2013, Renault-Nissan Alliance signed a memorandum of intention to produce electric car in Rio de Janeiro. We would be a critical challenge for us.
However, these brands’ EVs are relative ly higher price than us, therefore, we have certain competitive advantage and unique selling proposition. Read more: http://electriccarsreport.com/2013/07/brazil-may-be-the-one-to-open-the-doors-to-electric-vehicles/#ixzz2yIFiU9vT
http://electriccarsreport.com/2013/07/brazil-may-be-the-one-to-open-the-doors-to-electric-vehicles/
The second force is customer power.
In fact, customers have many choices in the global automobile market. There are many different companies offering cars.
Moreover, well-know companies are offering high quality electric vehicle. It increases choices of EV of customers
In 2013, the top 5 EVs are following,
Renault Twizy
Mercedes Smart ForTwo
Mitsubishi I MiEV
Honda Fit EV
Ford Focus EV
http://www.autosaur.com/electric-cars-top-ten/
More importantly, the bargaining power of customer is increased by the power of internet. They can search information of the market offering, price, features, design and technology comparison can be analyzed very easily.
The third force is supplier power.
For the materials of MyCar, they are easy to find and also inexpensive such as fiber glass and plastic pipe.
Furthermore, we own the technology and laboratory, don’t need to depend on others’ technique.
More importantly, we have our own manufactures in China and USA, then, we can work to produce for ourselves.
The threat of new entrants is the fourth force.
To entry the automobile business or even EV industry, new companies need to overcome certain barriers, including expert, technology, Innovative R&D, labor and factory.
New companies should have experts who know how to make EV, also the technology to produce EV.
Furthermore, a innovative R&D department is important to create newest EV which can fulfill the market trends and needs.
Large scare of Labor and a factory are needed even having expert and technology. It is because the production of any vehicle cannot be finished with small scare of labor team and without large place.
The final force is the threat of substitutes.
Basically, if Brazilians do not drive car or even EV, the they can use public transport for substitute such as bus, taxi and metro.
And mass transportation is more environmentally friendly than EV.
Moreover, the function of vehicle is bringing people from A point to B point, so they can just walk from A to B within urban.
There are many market competitors but we have a unique selling proposition.
Customer power is high because they do have choices.
Supplier power is low because materials is cheap and we have own technology and manufacturers.
New entrants have to overcome a lot of barriers to entry the field.
There some substitutes to replace us.
As we have no experience to run the business in Brazil, we only expect to create 10% brand awareness and gain 5% market share in the first year. We also assume that we can sell 1000 units of Mycar. So, we can maximize the profit to cover our cost.
We are going to focus on targeting business to business, we believe that we can gain higher profit by targeting the business customers rather than the personal customers.
In the industry, business, government and institution are the main types of our target customers.
For the business, our target customers are the golf club and hotel. For the government, country park, theme park and airport are the target customers.
For the institution, our target customer is University.
Although the space of our target customers is small, Mycar can be convenience for the operation of them.
As we create a new product line in Brazil, the buying situation must be new task.
Since our target customers have no experience in buying Mycar, we need to develop relationship with them.
In this situation, we have to focus on the quality of our product.
We believe that our customers will concern the quality over the price, therefore, we must provide high quality with low price to fulfill our target customers’ operation.
In addition to target business to business, we also target business to customer in the market. If there are any customers have interest in Mycar, we will also sell to them. It can gain a higher profit and develop a relationship with different types of customers.
For the demographic, the Brazil's per capita economic output is raised up twice in 10 years. Also, the gross domestic product (GDP) and gross national income (GNI) are increased from $ 2,812 and $ 3,050 in 2002 to $ 12,594 in 2011 and $ 10,720. So, we believe that the middle income and high income class of customers are affordable to purchase our product.
For the psychographic, we think the customers who young couple and married without child oriented will have a higher chance to be attracted by Mycar. In addition, environmental conscious people are also our target customers.
For behavioral, we hope that customers who do not drive but have a trial to our product. In addition, our customers use to drive who can switch to our products from our competitors’ products. Therefore, no matter if the customers drive or not, we hope we can gain their attention and try our product. Moreover, we do not only aim to generate awareness, but also aim to convince users of competitors’ products to try out our products.
The main benefit of our product is a convenience product, so our customers who are convenience conscious will be interested in our products.
In the positioning, we are going to use the Global Consumer Culture Positioning (GCCP) strategy.
Since Mycar is a high-tech product, we need to identify our brand as a symbol.
We want to create a new brand image to our target customers in Brazil.
Toyota IQ EV: HK$173,900- HK$239,900
Mercedes Smart Fortwo: HK$138,800- HK$238,000
Renault-Nissan Alliance: HK$140,000-HK$190,000
Honda Fit EV: HK$162,000- HK$165,000
We are going to collaborate with TAC auto in brazil because of four reasons.
The first is matching in company vision, what TAC seek is what our company can offer- innovation and technology. It’s mission stated as “The TAC was built on three major differential competitive, innovative in the automotive segment of niche market: rigorous planning of the business, forming partnerships with renowned manufacturers; use of more modern technologies for the development of the car, as mathematical models and analysis of virtual prototypes and finite element to the design of structural components with responsibility.”
The second reason is it’s business origin. Since it is a Brazil local company, TAC are much more familiarize with local regulations and laws toward automotive industry and hence it can aid us to enter Brazil market by overcoming the entry barriers.
The Third reason is TAC has established a factory. This allow us to focus on product development in the short-run by saving factory building cost. Moreover the productivity of the fixed assets like machinery and manpower may also maximize to achieve economies of scale.
The fourth reason is TAC possess automotive knowledge that we can save resources spend on education and training. Moreover the TAC may also take the role of a car dealer through providing after-sales services such as maintenance and financing.
We can regard the benefits as a multi-layer circle.
1. The outer crust is low cost. Since the import tax of Brazil imposed on vehicle parts is much lower than import an assembled vehicle, produce MyCar abroad will be more cost effective.
2. The second is separation of liability. Since A JV is an individual business entity, even the business in Brazil are interrupt such as facing lawsuit, our parent company bear limited liability and impact.
3. As TAC is a Brazilian carmaker, it is renowned and recognize by Brazil’s local. Therefore, Introduce MyCar under JV can enjoy brand equity of TAC and helps in image building.
4. One of the advantage of JV is relatively short time frame. Hence, the period of collaboration can be adjusted according to the market environment or even partner’s performance.
6. The core part is combination of both parties’ strengths through better utilizing our own competitive advantage. The larger of size in business entity may enjoy economies of scale.
There are 4 dimension of challenges. The key to overcome challenges is to be proactive
Loss of control
To share equally on the equity shares to ensure both parties have same power in decision making.
Take some key role in the business such as being the supplier so that the partner will rely on us.
Maintain our competitive advantage form time to time so that our partner will never have the idea to takeover us.
2. Lack of past experience
To select a partner with JV experience so that they are familiarize and easier to adapt to this new mode of operation.
Not to invest too much at the beginning to prevent loss in capital autonomy.
Seek global consultant as a mediator to give advice in every stage of business develoment
3. Different management style
Bear in mind achievement of goal is the reason of partnership. Discard ethnocentric mindset.
Build cohesion and consistency in team working to ensure the business is based on the concept of collaboration.
Establish dialogue and collect feedback to evaluate the efficiency of the business.
Make necessary adaptation by cultivating others point of merit.
4. Aims can’t met
Revise the operational mode when necessary.
Prepare risk management by mastering contingency approach.
If problem persists or inevitable, consider dissolution.
A survey shows that Brazilians believe that environmental protection is far more urgent than economic development. Temperature in Brazil is high and it is located in tropical region.
Therefore, we choose the dual adaption strategy and adapt unique product design and function. Mycar has been modified to fulfill the needs of eco-car drivers in Brazil, energy efficiency and emission free.
Besides, I will talk about the basic features of Mycar. It will be available in seven colors. The upgraded version of Mycar is now able to reach maximum speed of 140 km/h and it is enough to fulfill the expectation of drivers. For the size, it is defined as a small efficient car with only two seats and the Upgraded air conditioner.
Regarding the technology of Mycar, it has been modified and upgraded for better performance and Mycar is now more powerful than before.
The portable power system of Mycar is a great convenience to the users because they can switch out the battery themselves. And we will also provide them a spare battery as well as the battery charger so they can charge their own battery at home. After upgrading the charging system, the battery can be fully recharged in only 5 hours. According to the research of Frost & Sullivan, it said that the expansion of Electric Vehicle charging infrastructure, currently focused on Sao Paulo and Rio de Janeiro. It means that the government of Brazil wants to improve the charging infrastructure. With better infrastructure system, it is able to solve the battery-life problem of Mycar.
The second innovative design of Mycar is the Solar Battery Charging System. According to the data from World Weather and Climate Information, the average monthly sunshine hours of Rio de Janeiro in Brazil is almost 150 hours and remains stable throughout the year. It is suitable for using solar energy.
That’s why we suggest there is a panel on car roof for generating energy from sunlight and converting solar energy to high voltage in order to charge the battery. It is able to solve the battery-life problem of Mycar.
We are now entering the new market and there is no protection for the copyright of Mycar. Therefore, we must register the patent right in Brazil.
The product type of Mycar is consumer goods.
Concerning the warranty, our company will offer customers a five-year warranty with car repair or replacement at no charge to the vehicle owner.
For the visual aesthetics, we prefer green and blue due to the culture of Brazil. In addition, they represent environmentally friendly and professional.
For labelling, it contains information such as the brand, the rate of VRT payable, annual motor tax payable, model, engine capacity, fuel consumption, etc.
For the pricing strategy, We will implement the Flexible Cost-plus pricing strategy in the Brazilian market.
It aims to ensure the prices of Mycar are competitive in the market. The unique selling proposition of Mycar would be its low price when compared with other competitors.
The actual price of Mycar will be BRL$42,378 including First Registration Tax and the price competitiveness will assist our company to expand into the new market.
Although we sell Mycar at a relatively low price, the primary goal of us is to emphasize the high quality and unique functionality of our vehicles as consumers are very demanding in safety of car.
Mycar has also received a certification in Europe which is called New Car Assessment Programme crash test. It meets the European safety standard. Besides, the innovative features of Mycar like portable power system and solar battery charging system is appropriate for B2B consumers in Brazil.
The above good values are able to ensure the profitability of our company.
Our vehicles mainly target the B2B consumers such as the golf clubs or government.
If customers can purchase a large amount of our vehicles, they can enjoy up to 10% discount on each order.
With such competitive price and discount, they will be willing to buy our cars.
For B2B place, we will use door-to-door selling as our direct selling technique. This distribution channel is better opportunity for the salespeople and client get interaction and handling the rejection from the customer. Moreover, using direct selling can help our EU automotive to keep control of distribution strategy, such as offering a flexible schedule, setting the own objective and goals or deciding who will be the business partner. Also this channel also can be avoid the cost of intermediaries, it’s mean we can generate a greater net profit.
In addition, from Market Expansion strategy the EV industry is difficult-to-enter market and there’re high culturally distant. Therefore, EU automotive is going to have a partnership with TAC auto in form of joint venture as mentioned before.
Then, TAC auto is act a manufacturer rule in the relationship, we would like to share their recourse of the sale force and EU automotive sale force as the main channel to sell Mycar to our business partners or customers. We would like to establish a Customer service center in Rio de Janeiro. There is physical service center for the B2B customer and B2C customer order, trial, purchase Mycar and even handling the after sell service by Eu and Tac auto.
We would like to adopt 4 marketing tools as our promotion to target the b2b market, there’re personal selling, sale promotion, sponsorship, social media channel and tradition advertising (these two are especially for b2b and b2c market). Then, there’re two way to describe the objective of the promotion, for the short-term goal, we going to focus on build up My-car’s awareness in both B2B and B2C market and make a greater sales. After several period of time, Mycar and EU automotive’s awareness should be generated, then establish and maintain the B2B relationship would be the long-term goal.
As our promotion campaign would like to integrate with Dual adaption strategy, then Neymar would be selected. For the reason of Neymar, it ‘s because he has a high recognition and positive image in Brazil. As we take the advantages of him, it’s the better way to catch attention for the Brazilian, and its good for Mycar to entry our new business in Brazil.
For the personal selling, it’s a face-to-face communication to direct inform and persuade tool for target market. The salesperson can be tailor-made the message and give proper response for the customer immediately. As the Sale force nationality selection, we would like to mainly use the expatriates for the sale team. It’s because we need the salespeople who are much loyalty and out-standing in product knowledge, ensure the benefit of My-car can be demonstrated and educated.
http://www.salaodoautomovel.com.br/en/The-Event/General-Information/Presentation/
We will use trade show as sales promotion tool. We can Join Brazil large automobile trade show in Brazil such as The 28th São Paulo International Automobile Show 2014 that is one of the large scale automotive trade show in the world. By joining the trade show, we can Introduce My-Car to the business traders identify and make contact to potential customers by one-on-one selling situation, in order to generate the company’s awareness to the competitors and the potential clients. While the trade show, we’re going to adds tangible value to MyCar for the high paid customer with a non-price promotion. When the customers can offer 10 units of mycar in one transaction, the addition 2-years warranty package would be a gift for them.
For the Event sponsorship, Brazil Olympus games would be our targeting worldwide sport event. Most of the worldwide media would like to report the competition during the games, therefore the media exposure of the event must be high. EU automotive would like to provide Mycars to the outdoor venues such as golf course, hotel VIP shuttle service or resources Transportation as the sponsorship fee. It must be a higher opportunity to expose Mycar in front of the visitors and the media. Therefore, it’s a good way for enhance Mycar's awareness , and also to generate the awareness of environmental conscious.
For the Social media, it is a high real channel that for us to adopt. We are going to create a Facebook official page for targeting both potential business partners and individual customers. Moreover, Facebook have large information contain spaces for update Mycar image and detail information about the specifications of Mycar and the Performance review regularly. All of the contact information are available on Facebook official page, if the individual customers or business clients are interested MyCar, they are able to find the contact information on the page or the detail location of the customer service center for inquiry.
For maintain the media exposure, we are consider to do the brand building advertising both Billboards and car magazine ad. For the image as below, Neymar image and Mycar image would be involved inside the advertising.
