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Getting a job in advertising

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A quick presentation on how to get a job in advertising, delivered to college students at the National Collegiate American Marketing Association confab in New Orleans, LA in 2007.

Published in: Business
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  • This non-profit organisations aim is to get young grads in front of the right people so they can get into the advertising industry,


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Getting a job in advertising

  1. 1. Getting a Job in Advertising Tom Martin President Zehnder Communications
  2. 2. where are you Google/Facebook/MySpace/Blogs take’em down, make’em private or appropriate for a professional audience
  3. 3. where are you Internet Tatoos Actually had a candidate that had been on this show. Made an impression on everyone she talked to. Unfortunately, not a good one. The Internet makes your life, especially what you post/share permanent and searchable.
  4. 4. dot your i’s and cross your t’s spell my name correctly spell your name correctly visually appealing resume
  5. 5. know something research your audience folks you’ll meet clients of the agency advertising in general have a point-of-view and share it
  6. 6. learn how to think you’re not being prepared college is teaching you to remember and regurgitate advertising is about solutions not memorization Consumers/Technology moving to fast -- what you’re learning is already outdated by the time you learn it.
  7. 7. learn how to think need critical thinkers Agencies practice bring with you You’ll be a doer, but I’m looking for a thinker
  8. 8. say thanks don’t send an email voicemail (after hours) hand written note reference stuff from interview correct stumbles continue to follow up -- but don’t annoy
  9. 9. good luck Tom Martin President Zehnder Communications

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