A quick whizz through the main points about creating great social media content.

1. What makes
good social
media
content?

2. What makes good content?
Visual Marketing-
Use Graphics /
Videos/Photos.
Story telling-around
you, your business, your
industry, your
customers.
Testimonials- Written
and video.
Industry News – What's
new that you can share.
Expert quotes/articles
Sharing content from
other people/companies
–Your suppliers, the
companies and people
you follow.
Special offers-
Discount/deals.

3. A great image + A good story
A big brand
Cadburys made a giant Facebook thumb out of Dairy
Milk bars.
Started as a thank you for 1 million likes but went viral
Led to another 40,000 followers
They then streamed a live real-time video which was
watched by over 350,000 fans throughout the world
A small brand
The Best Business Women Awards posted about
one of the winners, the Most Inspiring Business
Woman being featured on TV and radio. This had
organic reach of over 1,000 people in less than 24
hours

4. Educate about a cause you are passionate about
We used this image to illustrate that this charity were not
dealing with street homeless but young people who were
sofa surfers
• It made people share
as it sparked emotion
• People gave money to
the campaign because
they could identify with
the image and wanted
to help
• People offered other
support
One simple image can
convey a huge message

5. Amuse your
audience

6. Offers and
competitions
986 LIKES/ 300 SHARES

7. Post People
and tag
them!

8. If your posts are boring, salesy or
repetitive NO ONE WILL CARE OR
SHARE
 For content to be
effective on any of
the platforms it
revolves around
SHARABILITY &
LIKEABILITY
 Give people a
reason to
comment, like and
share your posts
to gain organic
reach