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Vasiliy Sabirov, Lead Analyst, Devtodev
The document provides guidance on how to identify low-quality traffic and effectively increase user acquisition at a lower cost. It emphasizes analyzing both short-term and long-term traffic signals, setting benchmarks for retention and conversion, and using cohort analysis for informed decision-making. Additionally, it advocates for a structured approach to traffic optimization and working with reliable partners while experimenting with new sources.
Vasiliy Sabirov, Lead Analyst, Devtodev
- 1. Separate the wheatfrom the chaff: how to quickly recognize the low grade traffic and to get more users for less money Vasiliy Sabirov Lead analyst
- 2. Huge part oftraffic is fake 20% - 60%
- 3. Analyze your traffic Setyour objective events & funnels.
- 4. Analyze your traffic Short-termsignals: • Tutorial • Registration • Level 1
- 5. Analyze your traffic Long-termsignals: • Retention • Conversion • Cumulative ARPU (LTV) • ROI 7 days etc.
- 6. Analyze your traffic Trackunique users, not the events.
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- 8. Analyze your traffic •Don’t analyze networks, go for the sources. • Ask for ID and subID for every source. • Avoid reputational risks. • No “Other”.
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- 10. Set your benchmarks Knowyour: • Retention (1, 2, 7 days etc.) • Cumulative ARPU • Conversion • ROI
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- 12. Set your benchmarks Comparewith organic traffic.
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- 16. Set your benchmarks •Nobody knows your traffic better than you. • And it is your advantage.
- 17. Be ready towork hard Form a regular habit procedure.
- 18. Be ready towork hard
- 19. Be ready towork hard Calculate statistical significance.
- 20. Be ready towork hard Know your whales.
- 21. Be ready towork hard Use cohort analysis.
- 22. Be ready towork hard A: 100 regs -> $20 B: 100 regs -> $25 C: 100 regs -> $15 Which is better?
- 23. Be ready towork hard Work with several networks. How many? Ask your marketing manager.
- 24. Be ready towork hard Set the limits.
- 25. Be ready towork hard Optimize your traffic step-by-step. 1. Launch; 2. Analyze; 3. Optimize; 4. Launch.
- 26. Conclusions • Analyze yourtraffic with max detalization. • Use short-term and long-term signals. • Know your benchmarks. • Develop a procedure. • Work with trustworthy partners, but try new ones for experiment. • Set the limits. • Optimize traffic step-by-step.
- 27. Thank you! Vasiliy Sabirov Leadanalyst sabirov@devtodev.com vasily.sabirov vsabirov devtodev