WCIT 2014 Bob Conrad - Internet of Things Accelerating ICT Innovation
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Keynote address at the WCIT 2014 Internet of Things Accelerating ICT Innovation Bob Conrad Senior Vice President and General Manager Automotive MCUs, Freescale Semiconductor
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WCIT 2014 Bob Conrad - Internet of Things Accelerating ICT Innovation
- 1. Internet of Things Accelerating IT Innovation Bob Conrad | Senior Vice President and General Manager External Use Automotive MCUs TM S E P . 2 9 . 2 0 1 4
- 2. TM External Use | 1
- 3. Old Applications TM External Use | 2
- 4. Old Applications –EMBEDDED INTELLIGENCE TM External Use | 3
- 5. Old Applications –NEW CONNECTIONS TM External Use | 4
- 6. EXPLOSIVE GROWTH In Connected Devices TM External Use | 5 World Population 2x 6x 3x # Connected Devices/ Person 7.2B 6.8B 6.3B 6.5B 7.6B 2003 2008 2010 2015 2020 *Sources: Ericsson, February 2011; Cisco Internet Business Solutions Group (IBSG), April 2011
- 7. TM External Use | 6
- 8. TM External Use | 7
- 9. TM External Use | 8
- 10. TM External Use | 9 152 MILLION CONNECTED VEHICLES BY 2020
- 11. TM External Use | 10
- 12. TM External Use | 11
- 13. SDN SOFTWARE DEFINED NETWORK TM External Use | 12
- 14. TM External Use | 13
- 15. TM www.Freescale.com © 2014 Freescale Semiconductor, Inc. | External Use
Editor's Notes
- Internet of Things is not a revolutionary idea Evolution of decades of embedded processing solutions Improving performance adding intelligence to ‘Things’ around us Historical basis – latest in technology Hand Crafted – Assembly Line Horse-drawn Carriage - Automobile Written – Printed Telegraph – Phone Mobile Phone – Wireless ‘Things’
- Wonderful products improved our lives Creating conventional markets – mature product life cycles
- Embedded processors and sensors Smaller More economical Energy-efficient embedded processors and sensors have unleashed a new wave of innovation. New wave of innovation Smart devices offer new features Increased efficiency Enhance quality of life Collect data – how used and when needed Car electronics – Driving efficiency and safety Connectivity – for decades OnStar was state of the art safety Now – Bluetooth, mulit-uses, cellular for voice or Internet
- With dramatic expansion of networking infrastructure Devices are connecting to the Internet at a dramatic pace Users to benefit from the insight of the devices around them, Service providers deliver features Customized to individual preferences Automotive examples: Fleet applications: shared data used for efficiency and customer service improvements Fuel Routes Cable technician – scheduled to an hour
- By 2020 Connected devices will exceed the global population by a factor of six Excluding PCs and smartphones IDC forecasts that connected ‘Things’ will exceed 28 billion
- For the ICT community Massive opportunities and challenges presented by Big Data Today, more data is generated by things with sensors than by people Tremendous value created with Big Data on people Google Facebook How will value be realized from Big Data generated by Things Industrial Public service Privacy Security
- Industrial customers Early adopters of machine-to-machine connectivity Internet of Things Enable shift from proprietary to shared infrastructures Dramatic cost reductions Increasing challenges for security Smart Water & Power Meters Now see cases where consumers pay more if not automated
- Seeing initial building blocks of the Connected Home Smart thermostats controlling integrated HVAC systems Security cameras and Smart locks Smart appliances and Smart lighting All accessible by applications on your smart phone Grew up in small town Ohio Connected meant one land-line Shared with neighbors Now, my thermostat, lights, phone, pool are all connected to the Internet
- By 2018 One-in-five cars will be self-aware Share information on mechanical health, surroundings Number of cars connected to the Internet Will increase 6X to more than 150 million by 2020 Outside the vehicle Increased cellular bandwidth V2V V2I Advances will connect the car for both Comfort and Safety Give us options for both Automated and Autonomous driving
- Evolution of the connected vehicle leading the way to Autonomous Driving “Connected” is changing the inside and outside of the car Formerly separate Steering Powertrain (engine and transmission) Chassis Radar Vision Driver interfaces Now connecting to understand status and context Help drivers Or directly control the car
- Wearable technology Fitness bands Smart watches Smart glasses Action camers Expected to grow into a $20 billion market by 20178 Opening the door for businesses Capitalize on fitness and personal health services
- Exponential growth in connected devices Massive wave of Big Data Promises to redefine networking infrastructure as we know it Software Defined Networking Holds the promise of network infrastructure Much easier to provision Easier to set up Easier to use Provide much more cost-effective solution in long run SDN represents next-generation technology Additional processing and capabilities required by IoT Isn’t going to happen overnight Will be adopted in phases Implemented in a hybrid-model as new equipment moves into the network
- Over the next few years, the Internet of Things promises to reshape the products we use every day They will be Smarter Intuitive Dramatically impact the way we live our lives Manufacturers and retailers will need to develop new business models for the connected consumer The ICT industry will need to match this pace of innovation Whether it is enabling the enterprise or capitalizing on new market opportunities We are on the edge of a new era of connectivity, and I can’t wait to see what comes next. Thank you