The document discusses introducing public user profiles and subscriptions on the Avito marketplace. Public user profiles would provide buyers with more information about private sellers and companies without shops on Avito, increasing buyer confidence. Subscriptions would offer professional sellers packages for a fixed number of listings and additional listings, making Avito more attractive to sellers and predictable in costs. The profiles and subscriptions aim to decrease fraud, increase sales, and boost average revenue per account on Avito. Design mockups show what the public profiles may look like across different platforms.

1. Public User Profile +
Subscriptions
Avito presentation
10.2016

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Problems to solve:
• Not enough information for buyer about private seller or company without
active shop on Avito
• No public user profile page on Avito. All competitors have this functionality,
including Youla, which is placing seller profile as one of the key features
Goals to achieve:
• Increase the confidence of buyers to “good” sellers
• Decrease Faced fraud and Fraud victim level on Avito
• New Public User Profile functionality on Avito
Public User Profile Overview

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Goals to achieve:
• Create Self-Service product for professional sellers with fixed amount of
listings and additional listings fees packages
• Increase the attractiveness of Avito as a sales channel
• Increase the predictability of costs for customers
• ARPA (average revenue per account) growth
Subscriptions General Overview

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User
Private Seller
User Profile
Company
Auto
(Auto Dealer)
Auto Subs
Pilot
Shop
RE
(Agency)
RE Subs
Pilot
Shop
Job
(Company)
Shop
Services
(Company)
Shop
General
(Company)
Bronze Sub.
User Profile
Silver Sub. Gold Sub.
Public User Profile vs. Shop
Shop Shop User Profile
No Sub.

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Public User Profile. Content by User Type
Private
Seller
• User Avatar
• Name
• Location
• Registration date
• Online/offline status
• Account confirmation tools
• Total amount of active
listings
• 10 new active listings
• Closed listings
Company
• Company Logo
• Company Name
• Location
• Registration date
• Online/offline status
• Account confirmation tools
• Total amount of active
listings
• 10 new active listings
• Closed listings

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Public User Profile. Design for Android

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Public User Profile. Design for iOS

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Public User Profile. Design for m.avito.ru

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Public User Profile. Design for www.avito.ru

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Questions?
Avito presentation