2. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
About ASI
Advertising specialty Institute
WHO WE ARE
We are the world's largest media,
technology and education organization
serving the promotional products industry.
WHO WE SERVE
We support 23,000+ members comprised of
distributors, suppliers, embroiderers,
decorators and manufacturers.
3,000+ suppliers
20,000+ distributors
3. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
Sales Team: Built in database of
165,000 distributor sales
professionals
Events: National trade shows that
provide suppliers direct access to
our distributor members
Advice/Insight: Sales, marketing
and research consultants provide
you guidance to help you thrive in
this industry
Content: Award-winning coverage
that provides supplier-focused
industry news and trends
Tools: Prospecting and
educational courses
7. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
400% MEMBERSHIP GROWTH
OVER 30 YEARS
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
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2006
2007
2008
2009
2010
2011
SUCCESSFUL DISTRIBUTORS
LEVERAGE THEIR MEMBERSHIP They cast a wide net
Average number of corp.
end buyers they work with
283
They reap the rewards
$1,056Avg. order size
They grow their network
53
Avg.# of suppliers a
distributor works with
8. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
SUPPLIER MEMBERS
REAP THE REWARDS
SUPPLIERS’ REVENUE COMES FROM
SELLING PROMOTIONAL PRODUCTS…
SUPPLIERS’ REVENUE COMES FROM
SELLING PROMOTIONAL PRODUCTS…
Average
supplier order
size
$1,059
OF LARGE SUPPLIERS HAD AN
INCREASE IN SALES
77%
S U P P L I E R S S A L E S V O L U M E
A N D R E V E N U E
76%
1,780
AVERAGE INDUSTRY CUSTOMER
RETENTION RATE
AVERAGE NUMBER OF
DISTRIBUTORS THAT SUPPLIERS DID
BUSINESS
55%
43%
PERCENTAGE OF SUPPLIERS WHOSE SALES
VOLUME INCREASED
OF SUPPLIERS HAD PROFIT INCREASES
60%
OF SUPPLIERS ANTICIPATE HIGHER PROFITS
IN THE COMING YEAR
H O W S U P P L I E R S
C O N D U C T B U S I N E S S
10. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
INTRODUCING
THE NEW SUPPLIER PAVILION
This exclusive NEW benefit is limited to new
members only and part of the latest
enhancement to ESP , the #1 sourcing
database for distributors.
HOW DOES IT WORK?
New members will launch under a New
Suppliers section with:
• Product image and description
• Name/logo of supplier and contact info
• Links to other products
WHY IS THIS VALUABLE?
• Fewer suppliers to compete with
• New members can get the visibility, and
build brand/ product recognition
Available
for new
members
only
11. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
STANDARD
MEMBERSHIP
• Exposure:
• Product exposure in ESP, the #1 business
management tool
• Products featured on 13,000+ distributor
websites
• Feature up to 500 products at no cost
• Advertising:
• New Supplier Pavilion ad in ESP
• Advantages magazine advertising in the
New Supplier Showcase and inclusion in
the Advantages Hot Leads Reader
Response Program
• $500 credit to apply to advertising in any
ASI product
• ESP Tile Ad
• Insight: Supplier Global Resource subscription
the magazine for suppliers.
$199/MONTH
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12. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
ASI CONNECT
MEMBERSHIP
New & improved web-based business service
providing comprehensive industry credit reports
• Instantly verify information on 20,000+ ASI distributors
• Gain access to 100% industry-specific credit data
• Qualify sales leads and prospect for new business
using customized search criteria
• See which distributers searched for products in your
category in the past 30, 60, & 90 days
• Purchase customized email blasts to be sent to strong
prospects
• Immediate access to distributor information: contact
data, sales volume, top product lines, years in industry
and much more
• All available on one easy Connect Dashboard that
links to ESP updates, ROI reports, and the new SGR
sourcing tool
$299/MONTH
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PROSPECTING
OPPORTUNITY
PLUS STANDARD
13. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
ASI SHOW
MEMBERSHIP
3 shows in key regions
ASI Show attendees represent more than $16.8
billion in sales
Free education developed with your needs and
challenges in mind
90% of attendees do not attend any other major
industry show
$399/MONTH
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PLUS ASI CONNECT
SHOW SCHEDULE
• Orlando January 4-6, 2016
• Dallas February 9-11, 2016
• Chicago July 12-14, 2016
Promobook NEW!
Strengthen your industry presence with one half-
page advertisement in the brand new Promobook™
catalog for the first year of membership.
Reach 50,000 distributors with this membership
exclusive publication
14. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
MEDIA
MEMBERSHIP
One FREE single product page in one of the
catalogs below:
Distributors use catalogs as sales tools when selling to end-
buyers
Spectrum Celebration™
• Designed for the season’s corporate events,
fundraisers, sporting events, and more!
• Larger format to give your product twice the
advertising space
• Circulation of 250,000
• Published: 06/24/2016
• Idea Showcase® Spring
• Showcase your best items to the top markets in
the promotional products industry
• Circulation of 300,000
• Published: 10/07/2016
$499/MONTH
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PROMOTE
DIRECTLY TO
END-BUYERS
PLUS SHOW
45%Of all distributors use catalogs
15. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
ADVANTAGES
MEMBERSHIP
3X/Year to send your
latest products, specials,
closeouts
• Reach 60,000 member and non-member distributors
• Includes informative ROI reports. Real-time data on
delivery, clicks, forwards, and much more
• Allows distributors to request catalogs and samples
• Additional QUARTER PAGE advertisement in
Advantages
$599/MONTH
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PLUS SHOW
1in
3
Suppliers used e-mail
blasts as a method of
advertising
16. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
ESP
MEMBERSHIP
Don’t lose sales because you are too low on ESP®
search results. Pay for Placement enables you to
establish your brand presence – fast!
Position your products in one of our eight most
popular ad spots on ESP to enhance brand
awareness.
Receive 1,800 monthly impressions on Pay for
Placement advertising per membership year*.
• Increase visibility and stand out from
competitors
• Break into new categories of business
• Drive product awareness
$799/MONTH
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PLUS ADVANTAGES 32,000 DISTRIBUTORS
ARE SEARCHING ESP
RIGHT NOW!
*not available for sold out categories
17. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
SUMMARY OF OPTIONS
STANDARD ASI
CONNECT
SHOW Media ADVANTAGES ESP
Product exposure in ESP X X X X X X
ESP websites
(distributor websites)
X X X X X X
New Supplier Pavilion X X X X X X
Advantages ad New
Supplier Showcase*
X X X X X X
Subscription to SGR X X X X X X
$500 ad credit** X X X X X X
Free ESP Tile Ad X X X X X X
Connect X X X X X
ASI Shows X X X X
Promobook (1 half-page
ad for first year)
X X X X
Catalog Ad (single p X
Advantages (Qtr Page) X X
Email Express (3 drops) X X
Pay for Placement (1800
monthly impressions
X
$199/Month $299/Month $399/Month $499/Month $599/Month $799/Month
*Inclusion in Hot Leads Reader Response Program
** can be applied to any ASI product
18. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
SUPPLIER MEMBERSHIP
BENEFITS
• Special ASI member discounts with the world’s
largest package delivery company
• Save on credit card processing fees with
PromoPayment
• Lower production costs with the industry’s
premier supplier of artwork, digitizing and
document services
• Save up to 30% on office supplies with
OfficeMax
• 13% off on select wireless service plans for
company accounts and 8% off for individual
and employee accounts
$2,400
Average Member Savings
19. FIVE
JOIN
REASONS TO
ASICENTRAL.COM/ SUPPLIEREXPERIENCE
NOW LET’S GET STARTED
Fill out the membership application
Receive your new ASI number
Give us your product information,
including coded pricing, to get
listed in ESP
IT’S PROFITABLE
IT’S EASY
IT’S FAST
WE PROVIDE INSTANT CREDIBILITY
WE PROVIDE A SALES TEAM
20. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
YOUR FREE MONTHLY ROI REPORT
What is your ASI ROI Report?
• A FREE easy-to-read monthly report containing statistics on your current ASI
advertising efforts, including click-through rates, reader survey card results,
views and leads.
Why should you use it?
• Know the impact of your marketing dollars and exactly where you stand in the
marketplace.
• Maximize the results of your advertising so you can strategize better and make
smarter marketing decisions.
How can you use it?
Monitor the competition with the monthly and YTD comparison tools.
Improve results by adjusting current campaigns.
Generate more sales by reducing or eliminating advertising down-time.
Stop guessing and uncover exactly where your leads are coming from
ROI
YOU
+
21. We look forward to helping your
business grow in our industry.
Kenneth Wilson
ACCOUNT EXECUTIVE, SUPPLIER MEMBERSHIP SALES
phone: 215-953-3442
email: kwilson@asicentral.com
22. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
EMAIL
MEMBERSHIP
2X per year
• Reach 60,000 member and
non-member distributors
• Includes informative ROI
reports. Real-time data on
delivery, clicks, forwards,
and much more
• Allows distributors to request
catalogs and samples
• Qualify sales leads and
prospect for new business
using customized search
criteria with the all-new
Connect
PERFECT FOR COMPANIES
THAT DON’T WANT
TRADE-SHOW EXPOSURE
23. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
COUNSELOR
REACH: 14,500 Paid Circulation; 36,975 Total
Audience
CONTENT: Monthly + State of the Industry
annual issue
ADVANTAGES
REACH: 40,000 Circulation; 91,000 Total
audience
CONTENT: Monthly + September Gift Guide &
December New Products issues
24. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
• 7 Catalogs to choose from
• Total circulation of 1.5 million, with
a pass-along of 3, delivering 4.5
million readers
• Beautiful retail-style layout
• Niche offerings – Idea Showcase
Schools and The Gift Book
• Recognized industry expert
• Dependable, proven marketing
tools used by elite distributors
25. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
PRODUCT SOURCING
The only tool created exclusively for ASI’s US and Canadian Suppliers for
researching and connecting with exporters and manufacturers around the
globe.
GET IN-DEPTH INFORMATION INCLUDING:
Contact details
Safety and compliance info
Preferred lists
Preferred pricing and notes
HARNESS THE FULL POWER AND CAPABILITY THAT
DISTRIBUTORS ENJOY WITH ESP.
SGR Sourcing Tool is a unique database of 12,000+ products
from over 70+ SGR members. Users will be able to:
Source effortlessly and broaden product lines. Perform
basic and advanced searches, then filter and sort search
results.
Impress clients. Create and share dynamic product
presentations.
Pass savings on to distributors. Compare products from
SGR members to find the best match.
26. WWW.ASICENTRAL.COM/SUPPLIEREXPERIENCE
YOUR FREE MONTHLY ROI REPORT
What is your ASI ROI Report?
• A FREE easy-to-read monthly report containing statistics on your current ASI
advertising efforts, including click-through rates, reader survey card results,
views and leads.
Why should you use it?
• Know the impact of your marketing dollars and exactly where you stand in the
marketplace.
• Maximize the results of your advertising so you can strategize better and make
smarter marketing decisions.
How can you use it?
Monitor the competition with the monthly and YTD comparison tools.
Improve results by adjusting current campaigns.
Generate more sales by reducing or eliminating advertising down-time.
Stop guessing and uncover exactly where your leads are coming from
ROI
YOU
+
