Gilletteproposal-0208

NEW PRODUCT DESIGN PROJECT OF
VECTOR RAZOR
吉列威锋刮胡刀新产品设计项目提案书
Version 1.0
Prepare for:
John Griffin, Gillette STL Boston
William T. O'Connor, Gillette STL Boston
Craig Provost, Gillette STL Boston
Florina-Winter, Gillette ATC Shanghai
Vjay Pan, Gillette ATC Shanghai
Prepared by
Vivian Liang, Project Manager
2007/Feb/6
2015/8/9
Page 1
No. 46, Yuanda Road, Shanghai
International Automobile City,
Shanghai, China
T.+86-21-6957-6246# 110
F. +86-21-6957-6290
vivianliang@e-novadesign.com
www.e-novadesign.com

Project Summary
Gillette is a leading global brand based in Boston, Massachusetts, and known
for its safety razor invention. Current product lines launched in China include
Flying Eagle, Blue Blades, Vector Plus, Sensor Excel, Mach3 and Mach Turbo
and price range is from 9 RMB up to around 50 RMB.
Market
China
Target Users
Current Vector Plus users
Annual Sales
9 million pieces (for Vector Plus) and blades sales are about 27M units.
Design Requirements
Gillette requires a design consultancy, with successful experience designing for
China consumer market to assist in the realization of this project. The goal of
the project is to redesign a razor that will allow current Vector Plus users to
trade up to a higher value impression handle. The product will based upon
existing cartridge system of Sensor Excel.
Good dialogue and communication between Gillette and Nova is crucial for a
smooth, speedy and effective project, this can be done by email or fax or phone
between the relevant individuals in the team. Face to face meetings can be
arranged between both parties in Shanghai and USA should they be thought
useful. For the start of the project, a kick-off meeting between both parties may
be relevant to discuss all upcoming issues relevant to the project.
Shanghai, China
T.+86-21-6957-6246# 110
F. +86-21-6957-6290

Required information by Nova
1. Further information regarding product objectives, such as target cost, specific
material for use, target sales amounts, testing requirements.
2. Further information regarding current Vector Plus user’ background as
specified by demographic/ geographic etc.
3. Sensor Excel cartridge CAD data and sample razor 5 pieces.
2015/8/9
Page 3
Shanghai, China
T.+86-21-6957-6246# 110
F. +86-21-6957-6290

Project Scope
Based upon Gillette’s product plan, Nova will focus on developing feasible
design concepts and deliver full part design in Pro-E ready for production
tooling. The following proposal outlines a 4-phase process for creating the new
razor handle.
Phase I. Market and User Research
Understanding the needs and experiences of Chinese user groups ensure that
the new razor offers unique and attractive consumer benefits. This is a vital part
of the product’s success. We will go deeply in research phase by Nova’s rapid
research method to study Chinese palm shape and aestheticism so that
ergonomics and esthetics can be integrated into our design and enhance
product value.
Activities
- kick-off meeting
- Product study & analysis by leveraging Gillette information and internal
discussion
- Start internal brainstorming, selective user in-depth interview and quick
ethnographic observation to come out issue report
- Consolidate all information and project team discussion to define design
directions
- Present research finding with Gillette
Deliverables
- A comprehensive market and user research report handbook
Shanghai, China
T.+86-21-6957-6246# 110
F. +86-21-6957-6290

Phase II. Concept Design
Activities
- Finalization of Design Requirements and Design Criteria based upon phase I
discussion and conclusion.
- Project Team brainstorming of range conceptual solutions
- Initial conceptual sketches to explore ergonomics/usability issues and styling
directions.
- 4 rough mockup(s) (possibly foam, but not limited) to illustrate how each
concept addresses and embodies ergonomics, styling and form issues in 1:1
scale and may be used for preliminary evaluation.
- PhotoShop illustrations to further define supplement styling, form, color &
material and other design details.
- Mid-phase review with Gillette to determine two general directions for further
development
Deliverables
- 4 concept sketches in PhotoShop format
- 4 rough foam mock-up(s)
- General description of concept directions
2015/8/9
Page 5
Shanghai, China
T.+86-21-6957-6246# 110
F. +86-21-6957-6290

Phase III Concept Development
Activities
- Concept synthesis, modification and refinement based on the phase II review
results.
- Establishing 3D CAD database in Alias platform.
- Develop detail full color 3D renderings, illustrating product color, material,
form and styling and functionality issues.
- Mid-phase review with Gillette to determine one feasible solution.
- Discussion with Gillette’s engineers regarding engineering issues and the
production requirements
- CAD data modification as needed based on mid-phase review results.
- Data preparation and prototype model-making
- Review final one appearance models that will be utilized for design approval
and engineering feedback
Deliverables
- 2 detail full color 3D renderings of choose concepts
- IGES surface files with preliminary parts and assembly.
- 1 non-working appearance models
Shanghai, China
T.+86-21-6957-6246# 110
F. +86-21-6957-6290

Phase IV. Development for Production
Activities
- Detailed engineering design generated in fully developed 3D Pro-E database
ready for production implementation.
- Prepare final 2D drawing files detailing the finished design and specification
of the product for costing, component specification, tool-making and production
- Prepare all necessary production documents
Deliverables
- Final 2D drawing files
- Production Documentation (BOM/Assembly drawings)
- Final Pro-E database files for handover (exact data type –IGES/STL etc. to be
advised)
Production Support (to be determined)
Once parts are released to manufacturing, we will support the toolmakers with
technical information as required as they construct the tools. When the first
tooled articles are produced, they are examined and tested to make sure they
accurately capture the intent of the design. Final revision to the parts are made
in the database and passed on to the toolmakers.
2015/8/9
Page 7
Shanghai, China
T.+86-21-6957-6246# 110
F. +86-21-6957-6290

Estimated Timeline and Design Fees
Design fees are calculated on the basis of staff time required to accomplish the
tasks described. Travel expense to USA (if required) will be charged and be
amended to final invoices each time. Please note these are not calendar days
and detail schedule will need to be agreed before the start of work.
Phase Time Fees(RMB)
Phase I. Market and User Research 3 weeks 30,000
Phase II. Concept Generation 4 weeks 60,000
Phase III. Concept Refinement 4 weeks 60,000
Phase IV. Development for Production 2 weeks 30,000
Estimated design fees 180,000 RMB
Estimated times 13 weeks
Note:
1. Fees are quoted by RMB excluding 5% sales tax.
2. Shipping expense of mockup and appearance model is covered only in
domestic. Additional charge will occur for oversea shipping.
3. Working model-making can be provided and to be quoted on from CAD
files (if commissioned).
4. Every phase is calculated to be done one time only. Additional fees will be
charged and quoted respectively agreed by both parties if P&G requests any
design change and/or rework.
5. Nova reserves the right to delay or stop work on any phase of the project if
invoices are not paid in full and on time
Shanghai, China
T.+86-21-6957-6246# 110
F. +86-21-6957-6290

6. Cancellation of assignments already begun will be invoiced according to
previously agreed budgets, or to the time and costs incurred.
7. Payment term:
 1st
payment (30%): T/T within 10 days after received invoice when P/O
received
 2nd
payment (40%): T/T within 10 days after received invoice when
phase II completed
 Final payment (30%): T/T within 10 days after received invoice when
all document and data delivered
Agreed to:
　　
Vice General Manager
Nova Design, Inc. The Gillette Company
Date: Date:
　　　
2015/8/9
Page 9
Shanghai, China
T.+86-21-6957-6246# 110
F. +86-21-6957-6290

About NOVA Design
Nova is one of the world’s largest independent design consultancies and the
largest of its kind in Asia. Our global team is made up of 200 people from 12
different nationalities spread across our six global offices: Taipei (Taiwan),
Shanghai and Xiamen (China), Milan (Italy), Ho Chi Minh City (Vietnam), and
San Jose (California).
Nova believes there is much more to successful design than ‘product
innovation’. To that end, we place great emphasis on the ‘design system’ –
strategies and processes that manage and clarify the complexities of the
overall design process. Through our leadership in the area of ‘design systems
competitiveness’, Nova is able to increase the performance and value of
design for each and every one of our clients.
learn more about Nova Design :
website : www.e-novadesign.com
Shanghai, China
T.+86-21-6957-6246# 110
F. +86-21-6957-6290

Gilletteproposal-0208

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