2. of smartphone users turn to their phone to influence a purchase decision while in a
store.
Addingavaluetothecustomerexperienceduringusagecouldbeareal
differentiator,andnobetterwaythanusingAugmentedReality.
82%
of 25- to 34-year-olds head to the kitchen with either their smartphones or tablets.
75%
Grocery purchase decisions being made in-store.
3 in 4
3. Embedding the Augmented Experience into product packaging to:
1. reach out to customers on a deeper level.
2. make the brand experience more memorable.
3. getting people to "lock" back their experiences into the product.
4. would be a great value-add that the brand would provide to the
customers it packs for - to engage with their audiences.
4. unlock brand stories unlock recipes
engage in contests
people share photos of
dishes using the
brand & tag
friends
Experience
5. MovingUp Products ℗ Ltd (FlippAR)
NUMA Bengaluru, 5th Floor
46/1 Church Street
Bengaluru 560 001
Email: 1800@flippAR.com
Call: +91 98456 87447
Web: www.flippAR.com
FB: facebook.com/FlippARWorld
Twitter: twitter.com/FlippARWorld
AR experience with the product packaging will not only deliver a surprising tangible experience to
the customer, but it will also link this experience deeply with the main touchpoint in the
customers' mind.