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Infographic: Engaging Today's Connected Consumers

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Smartphones, tablets, email, apps, and push notifications have drastically changed today’s shopping experience. Retailers must use mobile-first strategies to engage customers at each stage of the customer lifecycle.

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Infographic: Engaging Today's Connected Consumers

  1. 1. AWARENESS CONSIDERATION PURCHASE RETENTION ADVOCACY The New Customer Lifecycle: Engaging Today’s Connected Consumers Traditional customer lifecycle Mobile technologies have turned customers into moving targets, making it challenging for retailers to effectively engage customers at each stage of today’s incredibly complex customer lifecycle. of Millennials have bought a product on their phones of Millennials use their device to check prices while shopping who find helpful information in local search results are more likely to visit the store 42% 59% Conversions increase 133% when consumers see positive social media reviews before making purchase decision say personalization plays a role in their purchasing decisions 86% Retailers who use push notifications see app user retention increase by over 10% 3 4 Today’s customer lifecycle Smartphones, tablets, email, apps, and push notifications have drastically changed today’s shopping experience. No matter their age, customer expectations are driven by technology and retailers must use these digital channels to engage customers at each stage of the lifecycle. A mobile customer engagement platform helps retailers put their customers first - no matter where they are - by delivering personalized messages and experiences across screens. Insufficient technology or adherence to a traditional linear customer lifecycle won’t cut it anymore. The bottom line is that your customers are more connected than ever, and if you don’t engage them, someone else will. Sources: http://www.globalwebindex.net/blog/46-of-internet-users-purchasing-via-mobile http://www.razorfish.com/binaries/content/assets/ideas/digitaldopamine.pdf https://www.thinkwithgoogle.com/articles/how-digital-connects-shoppers-to-local-stores.html http://www.gigya.com/blog/5-stats-that-prove-businesses-must-personalize-to-win-customers/ http://www.adweek.com/socialtimes/how-to-double-user-retention-with-push-notifications-urban-airship-shares-best-practices/526161?red=im http://www.business2community.com/social-media/106-amazing-social-media-marketing-statistics-2014-2015-01151764#CUubLmB4EWPp0L9l.97 http://www.brainsins.com/en/blog/social-media-shopping-statistics-2015-infographic/3727 90% Send a web push notification as a customer walks by your store Offer barcode scanning through your app for additional product information Offer click-and-collect Utilize beacons to enrich the in-store customer experience through your appOffer Apple Pay to provide a frictionless checkout process Use single URL for easy social sharing Provide exclusive offers to app users through push notifications Target social media users with location-specific Twitter ads Streamline the checkout flow across screens Optimize mobile web for local search trust peer recommendations on social media

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