This document summarizes a startup that aims to bring innovation to the wall art and decor industry. The startup will create marketplaces and apps for custom framed prints, addressing a $47 billion market that has seen little change in the last 10 years. Through online and offline marketing, the startup has achieved over 500 sales in its first 5 months with no outside funding. It has a team of 8 co-founders with experience in various roles and plans to continue bootstrapping operations.

1. Brings innovation and quality
into wall art and decor industry

2. In the world full of
innovation and perfection,
wall art industry had no
changes for the last 10 years.
PROBLEM

3. Web and mobile apps where
users can order their custom
framed prints
Marketplaces, b2b services
for photographers and artists
SOLUTION

4. • Highest quality on the market
• Personalized and well designed packaging
• Best web and mobile experience
• Innovation that improves the look
• Easy and secure hanging system
• Additional accessories.
SOLUTION

5. MARKET
$47B wall art and decor industry
$2B online print industry

6. MARKET
Targeted customer: ages 25 to 55
55% woman and 45% man
$50K + income

7. Thoughtful UX, Easy Order Flow, Friendly Interface
PRODUCT

8. Thoughtful UX, Easy Order Flow, Friendly Interface
PRODUCT

10. We Sell
the Product
Referral Fee
(in some cases)
For different set of customers we will create different websites and mobile apps
Fulfill
The Order
We Get
The Rest
BUSINESS MODEL

11. Online:
• We spent few days
and created finicprint.com
• Created campaigns
on Facebook and got
200 sales in 2 weeks.
• Then received another
340 within 5 month.
TRACTION

12. Offline:
• We told friends and family
about our product.
• Few people placed orders
by email or coming to the
office.
• Then we received close to
100 orders from
word of mouth
TRACTION

13. COMPETITION

14. TEAM
Vitaliy Rizhkov
CEO & Founder
Vlad Nestereno
CBDO & Co-Founder
Arkadiy Dorokhov
CTO & Co-Founder
Evgeniy Vasilyev
CFO
Vladimir Ryzhkov
CPO
Sergey Kuzminskiy
CMO
Oleg Yagolnikov
Creative Director

15. FUNDING
100% bootstrapping
• $1.4M Burned
• $1.1M Left

16. CONTACT
Vitaliy Rizhkov
CEO & Founder
vitaliy@finic.com
360 608 8407