3. • The company plans to strengthen its business
relationship with the corporate houses by developing a
bond of service ,quality and style.
• The key message associated with our brand line is
classy, upscale, versatile, and less expensive clothing .
4. • The company’s promotional activity includes a diverse
set of promotional activity fashion shows, road shows
,trade fairs etc.
• In future company will plan for diversify its brand and
have multiple stores at various malls at various cities
round the country.
5. DESCRIPTION OF
OPPORTUNITY
• Market leader in this category.
• Catering to customer service according to their
preference.
• Making available the designer clothing at affordable
prices
6. Goal
• Livelihood security for the poor through creation of jobs at there native place so
that migration for jobs can be checked.
• Empowerment of socially disadvantage BPL families, specially women
• To promote local art & artisian and most important for what it is known for the
Bhagalpur silk.
7. • To market the clothes & products at MSP and exclusive stores.
• To develop & promote clothing industries preferably in Bihar with the use of its
handicrafts as a new form in garment such as sujini , madhubani painting
,applique work,sikki work , etc.
8. Vision
• A sustainable clothes & art system:-
clothes in Bihar must be produced, distributed & consumed in
a manner which maintains & enhances the living standard of people & in which
people are able to earn a living wage in a safe & healthy working environment.
• aims to identify, develop & promote cluster based apparel products, production,
distribution & consumption, strategic planning,Training ,tools & machines,
garment designing, service and checking migration of local workers.
9. • To ensure production & distribution of clothes & local art based products on
commercial & social principles for meeting requirement of cheaper silk products
with more features than of already available in market .
• To introduce state of art of financial & distribution management in order to
guarantee the clothes for all & to promote & preserve different art, through skill
development, technical up gradation & branding.
10. Market analysis in Bihar
• Bihar was considered as an underdeveloped state as the
big business ignores it for the cause of law and order
and the working conditions.
• The safety and security was an issue.
• The present government of Bihar is working on the
makeover of the state as it is registering the highest gdp
in the country and the big business like infosis and ntpc
are setting their centres here .
• Bihar’s agricultural fertility & inexpensive labor have renewed
its appeal for industrialists.
11. Investment Opportunities
• Bihar is recently getting the highest no of companies
investing here .
• large and small business houses exists in the area of mining
and extraction, textiles, sugar mills, rice mills, oil, refineries,
cement, steel, fertilizers, automobiles and engineering
products.
• There is also availability of skilled and educated workforce.
12. Textile industry
• The State has strong weaving traditions.
• The total number of weavers in the State is over 90,000.
• The major locations for the textile industry are Bhagalpur,
Gaya, Nalanda, Darbhanga, Madhubani, Siwan and Patna.
• The textile industry, which according to apex trade
association Assocham will touch a turnover of Rs.5.75lakh
crore by year end with the growth projection of 16%,is clearly
eyeing bihar as an emerging market.
• “of the 755 business proposals approved by the state
investment promotion board (SIPB),59 are already functional
with an investment of over Rs.3712 crore ,”Bihar deputy chief
minister Sushil Kumar Modi told india Today.
13. • Through this industry the jobs created will
provide livelihood to the people .
• Since this industry is highly labor-intensive, it
is ideally suited to Bihar condition
14. Supply of Labor
• Selection of Skilled/ unskilled /semi-skilled labors
• Selection of Manager and Officials through
Employment Exchange ,personal interview and through
experience.
• Its quiet easy to get labour force as 57%of population is
still below poverty line .
16. Production planning
• Manufacturing plant is to be setteled in “Digha “ near
patna .
• It is well connected to the city of Patna by means of road
and transport it is about 8km from the heart of patna
Gandhi maidan.
• And about 10km from Patna jn.(railway station )
• And airport is about 5km from the location.
17. • No.of workers no of machines production capacity/day
• 68 55 10,00
garments/day(approx)
Style Cutting
Assembling
the front &
back
Assembling
the sleeves
Stitching
the hem
Adding
pockets
Stitching
the
shoulder
sleeves
Attaching
the
neckband
Finishing
the neck
line
Label
setting
Finishing
operation
Quality
control
18. Suppliers For Raw Materials
• Suppliers will be selected on the basis of Minimum bidding
cost to get contract for supplying following raw-materials :-
• Cotton Fabric
• Blended Fabric for Trousers
• Sewing Thread
• Thread for over-locking
• Button
• Zipper
• Washing Detergents
• Packing Material (Nos.)
• Sticker Label
• And as per the style requirement (fabric trims etc)
19. Machines required :-
• Single Needle Lock Stitch Machine .
• 2 Needle Over-lock Safety Stitching Machine with
Trimmer
• Over lock Machine (5 thread)
• Double Needle Lock Stitch Machine
• Button Hole making Machine
• Hot Fusing Press
• Steam iron with vaccum table.
• Garment washing machine 30 kg capacity.
• Generator set 30kva
• Trolly for moving garment.
20. IMPLEMENTATION SCHEDULE
• Activity time period
• Selection of site 15days
• Formation of companyprofile 15 days
• Registration of company 15 days
• Funds 1month
• Machinery and plant 2month
• Plant electrification 1 month
21. • Research and development is to be
set up at the headquarter .
22. Product development
1.
• Design Development
• Design Approval
2.
• Series of Approvals and generation of CCS (common cloth sample )
3.
• Order Generation from different department s
• Order confirmation by departments to Buying team(Specific detail passed to
selected supplier )
4.
• Inspection followed by approval for raw-material to be supplied to SHQ.
23. Development of minimum
quality Standard (Acceptable )
Development of sop
In process Inspection
Piece goods inspection
(using 10 point and 4 point
system)
24. • Land being allotted by BIADA (Bihar Industrial
Development Authority)
• Construction of building being undertaken by
BIADA
Area Of Land :- 500 sq.meter
25. Organizational plan
As it consist of 4 Zones which further been
Departments undertaken:-
• Finance
• Marketing/Sourcing/Buying
• Designing
• R&D
26. SWOT• STRENGTHS:
• Will have first mover advantage , because no one is in this field .
• Benefits to the govt. in terms of generating employment.
• Social upliftment
• Industrialization of state
• Empowerment of women by offering training & jobs.
• WEAKNESS :
• Expenditure oriented
• Awareness about program
• Lower efficiency
• Dependency over govt. infrastructure
• Poor motivation for skilled employees
• Use of older technology for production
• OPPORTUNITY :
• Can focus more on livelihood enhancement programs.
• By helping needy can be able to avail incentives programs of Govt. of Bihar.
• THREAT :
• Failures of rural development programs in the past.
• Unskilled rural work force might be hindrance for the program.
• Village politics.
• Security issues
• Power deficiency
• Shop lifting
27. Media planning:
• Media to be used :
• Print media
• Electronic media
• Advertisement planning in print media:
• Newspaper advertising
• Magazine advertising
28. • Newspaper advertising:
• Newspaper: Times of India
• Day: Sunday
• Size: 15sq. inch.
• Amount rs.: rs 56,260
• Service tax.: 1.55%
• Total amount: rs57132.03
29. • Magazine advertisement:
• Magazine: Business and fashion world
• Place : cover page
• Amount :25,000
• Service tax:1.55%
• Total :25387.5
•
30. • Total budget to be spent on print media
• Newspaper: 57132.03
• Magazines:25387.5
• Total amount: rs 82519.53
•
31. •
• Radio ad details:
•
• Radio channel: radio mirchi
• Air time : Monday to Sunday
• (7pm to 11 pm prime time)
• Air purchased:640/day
• Seconds
• Amount rs. :10,00,000
• Service tax :10.30%
• Total :rs11,03,000
•
32. • Total budget for advertisement:
• Print media: 82519.53
• Electronic media:11,03,000
Total: rs 1185519.53
• Total advertisement budget is rs 11,50,000
• For approx. rs 11,85,519 is for print and
advertising media the remaining amount is to be
used for the awareness and various promotional
activities in mall premises to boost up sales.
34. • Machinery and equipment :5,48,000
• Furnitures and fixtures: 1,00,000
• Office vehicle : 4,00,000
• Office equipments ….: 1,00,000
• Pre operating costs :1,50,000
• Total working capital : 3,00,000
• Insurance : 2,00,000
•
35. BUSINESS PLAN
The proposed business plan is to establish a manufacturing unit, which manufactures
products (garments and accessories) specially designed for short- height people, who
aims to enhance their overall personality.
37. SPECIAL FEATURES OF THE BUSINESS IDEA
Use of elements of design such as lines, colour combinations, silhouettes which gives
illusion of height.
The products manufactured will have added features of handicraft works which are
specially practiced in Bihar such as Sujini, appliqué work, madhubani paintings, etc.
Appliqué works will be done by using the leftover fabrics after manufacturing of
garments.
This optimum use of fabrics will reduce the cost price of products which in turn will
increase the profit.
38. FEATURES OF SERVICES PROVIDED
There will be a store where the products of our manufacturing unit will be displayed.
We will provide service to our clients of overall styling which includes hair style,
makeup, and accessory suggestions.
We will also provide them counselling over how to build up a confident personality
and carry out themselves with positive attitude.
New Look not only develops the clothing line, but supports it with
advertising and promotion campaigns and the benefits to rural people
residing there.
39. LOCATION OF MANUFACTURING UNIT
Digha
The land will be provided by BIADA(Bihar Industrial Administrative Development
Authority).
40. LOCATION OF STORE
Boring Canal Road
(The location of the store has been identified in Boring Canal road, according to
our target customers.
This particular area is developing very fast and is in the process of becoming a
marketing hub as the stores like Reliance Trends and Pantaloons have recently
opened. )
41. FINANCE FOR ESTABLISHING MANUFACTURING UNIT AND THE STORE
The financial assistance will be acquired by taking loan from the bank and from the
family.
42. TARGET CUSTOMERS AND FUTURE BUSINESS PLAN
As specified above the target customers are short-height persons of age group 20
and above, especially youths.
In the beginning of the business, the target customer will be women only of age
group mentioned above.
When the business will get well established then according to the demand, the
business will be expanded and it will include men’s wear category also.
43. OTHER IDEAS FOR EXPANDING THE BUSINESS
Including new target customers i.e. men’s category
Further, along with the mass production we will also manufacture customised
products and accessories, whose targeted customers will be niche class people
(who are unsatisfied with their body shape).
In addition to the design features inspired from handicrafts of Bihar, we will be
including other art works practised in other rural areas of India.
After being successfully established, the stores will be opened in other cities of the
country also.
