Graham Merriman explores how retailers can use online channels to reach customers

1. Using the Online Channel to
reach new Customers
VisionID Retail Technology
City West, October 2013
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2. 4 Things You Never Knew About Online
Retail
• In terms of global website traffic, Amazon is
ranked #11, just behind Twitter
• It’s projected that by 2016, 22% of total retail
sales in the UK, will take place online*
• 20% of UK shoppers will buy all of their
Christmas gifts online this year!**
• 71% of products searched for in Ireland
returned only UK based retailers***
Source: * Economic Intelligence Unit
**emarketable.ie, *** Profiterio.com
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3. Are we getting our share in Ireland?
“The Digital Hub has projected that, by 2017,
the online consumptive economy will be valued
at €21 billion in Ireland. If the trend for
favouring overseas outlets for online purchases
continues, however, the revenue loss to the
domestic productive sectors will be immense.*”
* The Digital Hub Annual Report August 2012
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4. What does Ben Dunne think?
“Why bother with shops with expensive displays
and staff kitted out in uniforms and high-cost
refrigeration display units? The current retail
model is the most expensive way of doing it.”
– Ben Dunne: November 2012
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5. This is what Retailing looked like
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6. Power has shifted to the Shopper,
online and offline
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7. But at the end of the day the shopper
wants this
Without
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8. So how can you make your customers
happy?
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9. I’ve run out of milk!
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10. I want the best price: “Showrooming”
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11. I want to see “my” promotions?
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12. I’m ready to buy more!
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13. I want to buy meat online!
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14. I want my online shopping straight
away
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15. I want the delivery man to find my
house
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16. I never want to miss a delivery
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17. I want cheap efficient delivery
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18. Key Take Aways
• The retail landscape is changing
• Power has shifted towards a more demanding
consumer
• Technology is making it easier to respond to
these demands
• If you don’t do it your competitors will
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19. Carrickane Consulting
Graham Merriman
graham.merriman@carrickane.com
Office: +353 1 462 3146
Mobile: +353 85 836 4677
Twitter: @gpmerriman
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