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Using the Online Channel to
reach new Customers
VisionID Retail Technology
City West, October 2013

1
4 Things You Never Knew About Online
Retail
• In terms of global website traffic, Amazon is
ranked #11, just behind Twitte...
Are we getting our share in Ireland?
“The Digital Hub has projected that, by 2017,
the online consumptive economy will be ...
What does Ben Dunne think?
“Why bother with shops with expensive displays
and staff kitted out in uniforms and high-cost
r...
This is what Retailing looked like

5
Power has shifted to the Shopper,
online and offline

6
But at the end of the day the shopper
wants this

Without

7
So how can you make your customers
happy?

8
I’ve run out of milk!

9
I want the best price: “Showrooming”

10
I want to see “my” promotions?

11
I’m ready to buy more!

12
I want to buy meat online!

13
I want my online shopping straight
away

14
I want the delivery man to find my
house

15
I never want to miss a delivery

16
I want cheap efficient delivery

17
Key Take Aways
• The retail landscape is changing
• Power has shifted towards a more demanding
consumer
• Technology is ma...
Carrickane Consulting
Graham Merriman
graham.merriman@carrickane.com
Office: +353 1 462 3146
Mobile: +353 85 836 4677
Twit...
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Using the online channel to reach customers

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Graham Merriman explores how retailers can use online channels to reach customers

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Using the online channel to reach customers

  1. 1. Using the Online Channel to reach new Customers VisionID Retail Technology City West, October 2013 1
  2. 2. 4 Things You Never Knew About Online Retail • In terms of global website traffic, Amazon is ranked #11, just behind Twitter • It’s projected that by 2016, 22% of total retail sales in the UK, will take place online* • 20% of UK shoppers will buy all of their Christmas gifts online this year!** • 71% of products searched for in Ireland returned only UK based retailers*** Source: * Economic Intelligence Unit **emarketable.ie, *** Profiterio.com 2
  3. 3. Are we getting our share in Ireland? “The Digital Hub has projected that, by 2017, the online consumptive economy will be valued at €21 billion in Ireland. If the trend for favouring overseas outlets for online purchases continues, however, the revenue loss to the domestic productive sectors will be immense.*” * The Digital Hub Annual Report August 2012 3
  4. 4. What does Ben Dunne think? “Why bother with shops with expensive displays and staff kitted out in uniforms and high-cost refrigeration display units? The current retail model is the most expensive way of doing it.” – Ben Dunne: November 2012 4
  5. 5. This is what Retailing looked like 5
  6. 6. Power has shifted to the Shopper, online and offline 6
  7. 7. But at the end of the day the shopper wants this Without 7
  8. 8. So how can you make your customers happy? 8
  9. 9. I’ve run out of milk! 9
  10. 10. I want the best price: “Showrooming” 10
  11. 11. I want to see “my” promotions? 11
  12. 12. I’m ready to buy more! 12
  13. 13. I want to buy meat online! 13
  14. 14. I want my online shopping straight away 14
  15. 15. I want the delivery man to find my house 15
  16. 16. I never want to miss a delivery 16
  17. 17. I want cheap efficient delivery 17
  18. 18. Key Take Aways • The retail landscape is changing • Power has shifted towards a more demanding consumer • Technology is making it easier to respond to these demands • If you don’t do it your competitors will 18
  19. 19. Carrickane Consulting Graham Merriman graham.merriman@carrickane.com Office: +353 1 462 3146 Mobile: +353 85 836 4677 Twitter: @gpmerriman 19

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