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Startegic objectives ppt
1. “Wherever, whenever, we believer in
communicating, sharing and in the awesome potential of
connecting the 2 billion who do, with the4
Billon who don’t ”At Nokia, customers remain our top
priority. Customer focus and consumer understanding must
always drive our day-to-day business behavior.
Nokia’s priority is to be
the most preferred partner tooperators,retailers and
enterprises.Nokia will continue to be a growth
company,andwe will expand
to new markets and businesses. World leading productivityis
critical for our future success.Our brand goal is for Nokia to
become the brandmostloved by our customers.In line with
2. these priorities, Nokia’s
Business portfolio strategy focuses on five areas, with
each having
long-term objectives:- Create winning devices-
Embrace consumer Internet service- Deliver
enterprise solutions- Build scale in networks- Expand
professional services There are three strategic assets
that Nokia will invest in and prioritize:- Brand and
design- Customer engagement and fulfillment-
Technology and architecture
3. To promote a profitable and sustainable business
activity that meets the customers needs.
To increase the company's market share
To gain the competitive edge
To increase the company's role in relations to social
responsibility
To provide excellent customer service
Also, for companies to get the customers' trust and
support, they need to be honest and morally right.
They have an obligation to ensure the quality of their
goods and services.