2. Social Media Marketing is a smart and
powerful way for businesses of all sizes to reach
customers.
Let me argument my conclusion reffering to
Statistics on 3 platforms :
-Pinterest
-Linkedin
-Instagram
3. 1.Pinterest:
-80% of Millenials say Pinterest
helps them find what they want to
buy.
-While 93% of Pinterest users use
platform to plan purchases.
4. So, if you are a business that :
-wants to sell
-has visual imagery nailed.
-your target audience is in pinterest
and is predominated by woman,
But you are not using social
platforms,
6. 2.Linkedin:
-122 million people have received
an interview from their LinkedIn
profile.
-For more, over 80% of B2B leads,
are from LinkedIn.
7. So, if:
-your business is looking for successful
employee recruitment
-your appropriate audience should be
professionals and entrepreneurs/business
people
-your business has a sales team that call
businesses,
But you are not using Linkedin, (the only
professional platform),
9. 3.Instagram:
-Engagement with brands on instagram
is growing faster than brands adopt the
network.
-For more, engagement with brands on
instagram is 10 times higher than facebook.
-There were 700 million active users
monthly during 2017.
10. So, if:
-your business is trying to sell
-your business consists on visual product
(own enough photos and video content)
-the target audience is under 35s mainly,
But you are not sharing your strong content
on instagram ,
11. You are avoiding those 700 million users that
are growing faster than Brand adjustment on
network...
12. So
''Why Social Media Marketing", has no
more a question mark ...
Statistics are taken from www.louisem.com