this is an sample survey questionnaire

1. Hi,
I am Vinayaka M C, Research scholar at Bharathiyar University,Coimbatore conductinga surveyfor Data
collectionforthesis ofmydoctoral degree on“AStudyonRecruitmentprocessforbrand buildingstrategy
for IT firms in Mysore city”.
All detailsfilledwill be confidential tothe organizationanda reportwill be submittedtothe organization.
Please fill the following details
Organization Name:
Address of the Organization:
Designation of the respondent:
Instruction and Guidelines
 Open ended questions are being provided where in u can express your views completely
 Please choose most suitable option in case of choice based questions
 If you want to share extra information, please write in the remarks column provided at the end of the
questionnaire.

2. Questionnaire for HR personnel in organization
1. Potential Candidates in your Organization are generated through the following external Recruitment
sources:
(Tick and rank them based on the number andqualityof candidatesgenerated. Also roughlyspecifythe
percentage mix of each of the following sources adopted)
i) Direct applicants
ii) Placement Consultants
iii) Job portals
iv) Employee referral
v) Through temporary staffing
vi) Head hunting
vii) Body shopping
viii) Any other sources, please specify
2. How do you plan for fast ramping up and which are the modes?
(Meeting up urgent requirement of the workforce) (OE Question)
_______________________________________________________________________________________
___________________________________________________________________________________
3. You feel Branding of the organization contributes to the effective recruitment and selection process
because of:
A) Good Working Environment
B) Good Career Development & Succession Planning
C) Good Compensation and Bonus Structure
D) Quality of Workforce
E) All the above
F) Any other (Please Specify)
4. How do you practice Scout Talent (Searching Best talent)?
With the help of:
A) College Placement Cell
B) Technical Institutes
C) Placement Consultancies
D) From University Researchers
E) Other
5. Please share 3 linksof brand whose visual identityinspiresyou. What do you like best about them.

3. 6. Please share 3 brands/logos that you thought were weak, and what made you feel that way.
7. What is your vision for your brand through recruitment?
8. What would be the right road map to reach the expectation of brand building through recruitment?
9. What would be an ideal image for the organization to build your brand through recruitment?
10. What is the general trends that are affecting the brand of the organization?
11. Does any of your current material need to be updated to match the new visual identity?
12. Who are the decision makers on this project? What is the turnaround time for making a decision?

4. 13. Onthe scale of 1-10 below,please state howmuchyouagree with eachstatement, where;1= strongly
disagree, 10= strongly agree
Recruitmentis effective for brand awareness
Recruitment has revolutionized the
marketing of a brand
Recruitment is effective for selling a brand
Recruitment is effective for advertising a
service
Recruitment is great for engaging with
customers
Recruitment is better than any other type of
strategy for the purposes of your brand
14. Wouldyou recommendusingrecruitment as a brand buildingstrategy to another organizations,as a
marketing tool.
Yes No
15. Do you feel that your organization should use recruitment as an brand building technique in its
operations?
Yes No
16. Ifyes,please state from the options belowwhyrecruitmentismore oftennot used inbrand building.
Not enough time
Not enough resources
Don’t think it is useful to organization
Have insufficient knowledge about using recruitment as brand building.