This document summarizes information about Tom van der Lubbe, the co-founder of Viisi Hypotheken. It provides details about his background, education, and career. It also provides information about Viisi, including that it was founded in 2010, has financed over 10,000 mortgages totaling €1 billion annually and €3.8 billion total since 2010. It outlines Viisi's "People First" model and 10 rules for less hierarchy and more autonomy, transparency, and team-based decision making.

1. Less is more
for:
Zurich Insurance
Make the difference (MTD),
Simplification Initiative
Friday, the 16th. of July 2021
Tom van der Lubbe
Co-founder Viisi Hypotheken

2. Tom van der Lubbe
● 26th. of May 1968 (NL - D)
● The Hague (Netherlands)
● Aloysius College (jesuits)
● University of Leiden
● 1988: survived cancer
● Sciences Po Paris
● Freie Universität Berlin
● McKinsey
● Financieel Planner in Berlin (MLP AG)
● CEO of MLP Switzerland & The
Netherlands
● since 2010: Co-founder of Viisi N.V.

3. 2010
founded
56
Viisionairs
> 10.000
total mortgages
€ 1 billion / year
3.8. billion in total since 2010
€350,000
average mortgage

4. Awards

5. Purpose
We want to change the
world of finance; make it
better, more sustainable
and more focused on the
long term

6. ● People first - Our own
Viisionairs come first: When
they are happy, the rest will
follow automatically
● Clients second - Every day
we do our utmost to make our
customers happy
● Shareholders last - Financial
health in order to increase our
long term impact
Viisi’s ‘People First’ model

7. Inspiration for experiments:
https://corporate-rebels.com/less-is-more-10-practical-examples/

8. Video made by the Corporate Rebels for their Corporate Rebels Academy:
https://corporate-rebels.com/animation-how-viisi-works/

9. 1. No bosses, but “primus inter pares”
2. No functions, no business cards, only one title “Viisionair”
3. No permission culture, but autonomy
4. No “top-down” decisions, only “horizontal” team decisions
5. No bonuses, no “bargaining”, only fix salaries
6. No performance reviews, only “peer to peer” feedback
7. No “HR” hiring, but hiring by the team itself
8. No handbooks, only one “Golden Rule”
9. No budgets, “beyond budgeting”
10.No secrecy, but “radical transparency”
10 Rules

10. Primus Inter Pares
First among equals

12. Self organising teams

13. No bonuses, no salary bargaining, fix salaries

14. “Golden Rule”
Treat others, like you
want to be treated
The rest is common sense
There are no other rules

16. “Radical
Transparency”
Everything is public
(also externally),
unless it is harmful

17. For those living in Zurich
German speaking
Das Magazin (TagiMagi)
https://www.tagesanzeiger.ch
/nur-einmal-pro-woche-
alkohol-trinken-dafuer-mit-
maximalem-fun-3424435238

19. LinkedIn: https://www.linkedin.com/in/tomvanderlubbe/
Email: Tom.vanderlubbe@viisi.nl
Further information & contact details