Everything starts with Purpose For every company, but also For every individual

1. “Leadership
in times of crisis”
for:
CEW
Customer Experience World
Date:
September, 8th. 2020
Tom van der LubbeLet’s change Finance.

2. ● Purpose
● Personal Purpose
● Company Purpose
● People First
● Clients Second
● Shareholders Last
Let’s change Finance.

3. Let’s change Finance.
Everything starts with
Purpose
For every company
but also
For every individual

4. “best” experience in my life: having
had cancer with 20
● what is my goal in life?
● what are my values?
● what is my role?
● what is my circle of influence?
● what will be left after I am not
there anymore?
Everybody is a leader / “Personal Purpose”

6. No 1. Great Place To Work 2019 (small companies)

7. Let’s change Finance.
actual status September 2020:
founded:
2010
Viisionairs:
42
mortgages:
8,000
mortgages advised:
€3 billion

8. Let’s change Finance.
Purpose for Viisi as a
company:
“Let’s change finance”
“Let’s change work”

9. ● People first - Our own
Viisionairs come first: When
they are happy, the rest will
follow automatically
● Clients second - Every day we
do our utmost to make our
customers happy
● Shareholders last - Financial
health in order to increase our
long term impact
Viisi’s “People First” model: Hierarchy of Stakeholders

10. Let’s change Finance.
“Golden Rule”
Treat others, like you want to
be treated
The rest is common sense
There are no other rules

12. Let’s change Finance.
"It's About Solidarity, Stupid!
(Why Avoiding Layoffs Makes
Sense)"
https://corporate-rebels.com/it-is-about-solidarity-stupid

13. “Great leaders are willing to
sacrifice the numbers to save the
people.
Poor leaders sacrifice the people
to save the numbers.”
(Simon Sinek)
THANK YOULet’s change Finance.

14. For those who want more & contact details
Article:
Employees First, Customers Second, Shareholders Last
or just google for articles, podcasts, videos.
Email: Tom.vanderlubbe@viisi.nl
LinkedIn: https://www.linkedin.com/in/tomvanderlubbe/