1. 24-9-2011 1(C) VitalinQ Lifestyle Support bv

2. 24-9-2011 (C) VitalinQ Lifestyle Support bv 2
Hille Meetsma MBA
director/founder
“…let me first say that VitalinQ is one of the better, if not
the best, application in the field of nutrition and exercise.”
Henk Hummel, CEO ArboNed
(they guide 1.2million employees)

3. Where we started
 An Up & Running Software platform for Dietitians with > 1.3 million patients
 More then 1200 Licensed clients
 A turnover of € 1 million with 8 employees
 Nr 1 in the Dutch & Belgium market
Where we are going to
 We saw a new market, attracting consumers/individuals to keep and stay healthy.
 Health from the perspective of yourself.
 Self management
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For VitalinQ this means: “A Healthy business case in a Healthy Europe!”

4. Just a few words about what we see & have seen
 Increase of lifestyle related diseases worldwide
 Average lifespan increasing: live longer = more unhealthy years when we grow older
 Easier to decrease intake of calories by food then increase output by more exercise, or not?
 Meanwhile, more health awareness
 Trends: Personal Health Record, Social Media & Quantified Self
 Empowerment of the individual person to take control (Self management)
 Change of healthcare; decrease of days in hospital; more eHealth
 From EU-perspective: Genomics, health literacy and empowerment are hot issues
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5. What we do and what we want to achieve
 Create a platform with focus on the individual and where he is in
control of his or her own health issue
 For parents to keep track of the activities of their children and informing what is
healthy for them
 Inform the individuals while taking in account their own lifestyle situation, preferences
and choices
 Nutrition, exercise, community, labour and awareness are the key-factors, embodied
by Information and Fun
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WHO : “The ability to adapt and to self manage In the face of social,
physical and emotional challenge”

7. What we experienced and our pitfall’s
 Discussions about functionality, more then 1 year of fine tuning
 How does it have to look like, overkill in functionality
 What market approach, Competition & Business model
 About the USP’s as Science, some lessons in cooperation ;)
 Being partner of EU-projects; why and how
 Our team and the investor(s)
 Partners (scientific and market)
 Going International is energy consuming
 Technical Issues (platforms/hardware/etc)
 Lots of content and code, testing, faults, etc…
For the individual we want : “A Social Media for your health ” 7

8. Where we are now
• Member of 3 EU-projects about eHealth
• Plus 2 life changing projects in The Netherlands (PPS/Transplantation)
• International growing, Including growth in the local market
• Project Better in/out projects with University hospitals
• Fun factor of Health
• Increasing stability and usability of the platform
• Parties do have serious interest in using our platform
• People start paying and partners
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9. 9
The ultimate challenge, to change your life in the right direction

10. (C) VitalinQ Lifestyle Support bv 10
Our EU history, when we started trying to shape our future
We were known with some R&D funding in The Netherlands
o Regional (IAG3) with EU-funding
o WBSO for innovation
o Some small local projects
All to increase innovation and decrease of direct costs
All our regional subsidy advisors forgot to tell us that the EU likes innovation
and spends billions of Euro’s in it. Untill we met Mr Jaap Koot,
project manager of http://www.Irohla.eu

11. (C) VitalinQ Lifestyle Support bv 11
Why Europe and Why Horizon 2020 is important
o For us it generates contacts all over the world (incl Asia, Australia)
o We work together and learn, culture, science, innovation
o & learn where to find local partners for knowledge and fieldlabs (future customers)
o It funds some of our innovation costs
o But most, it helps us to be seen as serious partners
Being partner in EU-projects opens doors, local and international!
Companies like Fujitsu (turnover 2014 $46billion) want to work with us
Google, Philips, Samsung were talking to us; also because of EU-projects.

12. (C) VitalinQ Lifestyle Support bv 12
And more, because of the EU, we found partners in:
Started with distributor in: Started talks with ditstributors in:
France (ACVFit) UK (ADI)
Belgium (Nutrilink( Italy (Comunicare Intrculture)
Nordic (Fourcomp)
Greece ( Safecape)
Project discussions with:
UMCG/Fujitsu for Transplantation (start group: 5000 / targetgroup EU 250000)
VitaSquare/TNO/Fonterra Lifestyle & quality nutrition for Mother2be: (Pre-)pregnancy
(markets: China & India as starters: > 20 million moms2be)

13. 24-9-2011 (C) VitalinQ Lifestyle Support bv 13
Contact Hille Meetsma
CEO / Co-Founder
E -mail Hille.Meetsma@vitalinq.nl
Internet www.vitalinq.nl
Phone +31 65 33 44 59
Address De Deimten 9a
NL-9747AV GRONINGEN