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Social Media and FMCG


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This is a social media generation and the tenets of marketing and reaching consumers have changed drastically.This presentation is an epiphany on how social media works for the FMCG industry.

Published in: Business, Technology

Social Media and FMCG

  1. 1. Vie Consultancy Services FAST MOVING CONSUMER GOODS & SOCIAL MEDIA
  2. 2. Vie Consultancy Services <ul><li>Every day the world spends around 1330 years in time just on Facebook. </li></ul><ul><li>The network is growing bigger by the day so are the opportunities . </li></ul><ul><li>Things have come to a pass where 78%consumers trust peer recommendations on SNS and only 12% trusts TV ads </li></ul><ul><li>It is consumer generated information that is the driving force behind the biggest brands. More than 30 billion pieces of information is shared each month on Facebook alone </li></ul>
  3. 3. Vie Consultancy Services Facts that makes Social Media the most apt medium to promote FMCG: <ul><li>Both Social Media and FMCG target fairly younger section of the society. </li></ul><ul><li>Build direct relations. </li></ul>
  4. 4. Vie Consultancy Services <ul><li>Goods with shorter self-life and high perishable nature needs prompt physical and informational flow. </li></ul>
  5. 5. Vie Consultancy Services <ul><li>Both FMCG and Social media rely on frequent usage. </li></ul>
  6. 6. Vie Consultancy Services <ul><li>Flexibility in Social Media helps us to innovate. </li></ul>
  7. 7. Vie Consultancy Services <ul><li>People wanting to be the part of flow of information. </li></ul><ul><li>As its not about you its about them. </li></ul>
  8. 8. Vie Consultancy Services The 3M’s that constitutes to the success of Social Media. Existence on Social Networks where the Social Media is not Monitored, Managed and Maintained is like having no Social Media presence at all.
  9. 9. Vie Consultancy Services
  10. 10. Vie Consultancy Services That’s where we step in
  11. 11. Vie Consultancy Services 3 Assets of Social Media <ul><li>Owned Assets </li></ul><ul><li>SM Accounts </li></ul><ul><li>SM Pages </li></ul><ul><li>General Info </li></ul><ul><li>Earned Assets </li></ul><ul><li>Likes </li></ul><ul><li>Fans </li></ul><ul><li>Followers </li></ul><ul><li>Comments </li></ul><ul><li>Retweets </li></ul><ul><li>Shares </li></ul><ul><li>Paid Assets </li></ul><ul><li>SM Ad forums </li></ul><ul><li>SM Applications </li></ul><ul><li>Digital interactive tools </li></ul>Through a Precise SM Strategies
  12. 12. Vie Consultancy Services We understand the schematics We understand the concepts We can help you build brands by choosing the best possible Social Media Mix
  13. 13. Vie Consultancy Services Anyone can create a game to lure X amount of people to spend Y amount of time on a site. THE CHALLENGE AND THE JOB IS NOT TO LUBRICATE THE MECHANICS OF THE SITE, BUT TO CREATE DELIBERATE VALUE FOR THE BRAND
  14. 14. Vie Consultancy Services Brands which are creating indelible Social Media footprints
  15. 15. Vie Consultancy Services Pizza Hut with their interactive tabs, discussions, videos and innovative discount coupon generator have created a lot of buzz in Social Media Arena
  16. 16. Vie Consultancy Services Dairy Milk Silk have got it right with the consumer testimonies and Hall of Fame.
  17. 17. Vie Consultancy Services The BIGGEST FMCG brand has a mammoth presence on Social Media and a jaw dropping number of followers.
  18. 18. Vie Consultancy Services Online contest like Colgate’s is a good way engage consumers also handing out goodies to the winner.
  19. 19. Vie Consultancy Services Coca-Cola on Twitter
  20. 20. Vie Consultancy Services PepsiCo uses Blogs as an interactive reputation building tool to engage and connect with people
  21. 21. Vie Consultancy Services Coca-Cola is promoting their CSR activities through social media forums
  22. 22. Vie Consultancy Services Freia devised a delightful way to engage their consumers through a fun and interactive game.
  23. 23. Vie Consultancy Services World renowned Whopper using viral campaign to strengthen their Social Media presence.
  24. 24. Vie Consultancy Services <ul><li>Strategizing your social media presence. </li></ul><ul><li>Managing your social media accounts with researched daily updates, apt photo and video uploads. </li></ul><ul><li>Conceptualize and execute campaigns. </li></ul><ul><li>Developing customized pages. </li></ul><ul><li>Developing dedicated Facebook applications. </li></ul><ul><li>Developing innovative digital tool. </li></ul><ul><li>Presiding over reputation building debates and discussions. </li></ul><ul><li>Blogging. </li></ul><ul><li>Managing your Youtube channels (viral video). </li></ul><ul><li>Conceptualizing innovative contests and games to increase customer engagement. </li></ul><ul><li>Online reputation management. </li></ul><ul><li>Web PRship. </li></ul><ul><li>We at Vie have a penchant for creative innovation and can offer you niche and specific social media services to you. </li></ul>How can we help?
  25. 25. Vie Consultancy Services Feeling social or just want to discuss Social media over a cup of coffee! We would love to hear from you. Call us on:+91-8400475758,+91-8400475759 Or mail us at: prabhjot_singh Visit us at: Thank you..