The document discusses efforts to introduce the concept of "mojo" culture to Italy from its origins in the United States. It outlines establishing an online community and meetups to build an Italian Mojo association. Additional efforts included blogging, participating in public events, creating university partnerships, and signing a book deal. The ultimate goal is to introduce mojo concepts and training to journalism schools in Italy to modernize journalism practices and training. Key developments include initial talks with the president of the Lombardy journalism regulator to create a mojo course at a prominent Milan journalism school.

1. THE CHALLENGE TO
IMPORT MOJO
CULTURE IN HOSTILE
THE ITALIAN MOJO PROJECT

2. THE WORST
CONDITIONS
YOU CAN DEAL
WITH
THE STATE OF THE
ART

3. THE ITALIAN MOJO PROJECT
THE PUBLISHERS MARKET SITUATION
IN ITALY▸Mister Berlusconi conditioned the italian broadcasting market
for better or worse.
▸As a result the way of making tv, formats and video in general
has old rules and expensive and heavyweight instruments
▸The media market is in deep crisis and demonstrates cultural
backwardness
▸The situation on italian web about video? Tv formats exported
on sites (why?), click baiting contents, low quality stuff. No
hope for renovation

4. THE ITALIAN MOJO PROJECT
THE JOURNALISTS JOB MARKET
SITUATION
▸They know how to use a smartphone while working. Noone
knows there is a culture behind.
▸The total population of journalists in Italy is 110 k (but active
are 50k) . Too much? In France 35k... **
▸The 65,5% of italian journalists are freelance *.
▸The 82.7% of freelance journalists earns less then 10k per
year *. Job market is in deep crisis *LSDI data report ** Odg data

5. GLEN
MULCAHY
SHOWED ME
THE ROAD
I ASKED FOR
ADVICES FROM
THE GREATEST

6. THE ITALIAN MOJO PROJECT
WHAT HE TOLD ME... BECOMING WE
▸Create an online community (first thing we did with a
Facebook group). ✅
▸Create and develop meetups to allow the people stay together
(https://www.meetup.com/it-IT/meetingmojo) ✅
▸Create a community (The Italian Mojo association is born 25th
of January 2018. Web: www.italianmojo.it) ✅
▸Create case studies ✅
▸Spread the culture with courses ✅

7. BUT, TO BE
CLEAR,
WE ADDED
SOMETHING

8. THE ITALIAN MOJO PROJECT
HERE IS WHAT WE ADDED TO IMPORT MOJO
CULTURE IN ITALY
▸Started blogging about ✅
▸Participation to public events to explain what mojo is and
its potentials✅
▸Creation of links with other experiences of mojo in Italy ✅
▸Signed a contract for my first mojo book with Dario Flaccovio
Editore (out on second part of 2018, www.darioflaccovio.it) ✅
▸A private university about media and communication in Italy
(www.iulm.it) told us to create a mojo masterclass for some of
their post degree masters. ✅

10. THE ITALIAN MOJO PROJECT
HERE IS WHAT WE ADDED TO IMPORT MOJO
CULTURE IN ITALY
▸Started blogging about ✅
▸Participation to public events to explain what mojo is and its
potentials✅
▸Creation of links with other experiences of mojo in Italy ✅
▸Signed a contract for my first mojo book with Dario Flaccovio
Editore (out on second part of 2018, www.darioflaccovio.it) ✅
▸A private university about media and communication in Italy
(www.iulm.it) told us to create a mojo masterclass for some of their
post degree masters. ✅...❎

12. THE ITALIAN MOJO PROJECT
HERE IS WHAT WE ADDED TO IMPORT MOJO
CULTURE IN ITALY
▸Started blogging about ✅
▸Participation to public events to explain what mojo is and its
potentials✅
▸Creation of links with other experiences of mojo in Italy ✅
▸Signed a contract for my first mojo book with Dario Flaccovio Editore
(out on second part of 2018, www.darioflaccovio.it) ✅
▸A private university about media and communication in Italy
(www.iulm.it) told us to create a mojo masterclass for some of
their post degree masters. ✅...❎

14. TARGETING
THE
JOURNALISM
SCHOOLS
THE FINAL GOAL

15. THE ITALIAN MOJO PROJECT
WE HAVE A NATIONAL ORDER
TO DEAL WITH
▸ The Italian “Ordine dei Giornalisti” is,
by law, the organization that rules on
journalism in Italy.
▸ Odg controls the study programs of
official schools of Journalism, that
allow you to take professional card.
▸ There are 12 Schools of Journalism
under Odg. Only 3 of these are
under by regional registers.
▸ One of these 3 is “Ifg Walter Tobagi”
in Milan.

16. THE FINAL GOAL? MOJO IN
THE SCHOOLS
TALKS WITH ALESSANDRO
GALIMBERTI
THE ITALIAN MOJO PROJECT

17. THE ITALIAN MOJO PROJECT
THE CHAT WITH ALESSANDRO GALIMBERTI
ABOUT THE FUTURE
▸Alessandro Galimberti, 51 years old, Journalist of “Il Sole 24
Ore”, is the President of Odg Lombardia.
▸We had talks with him to introduce mojo in the programs of
the most important Lombardy school of journalism.
▸He did something more. He’s here with us. After today we
will work harder to create a mojo course in “Ifg Walter
Tobagi”. You will hear it by is own words at the conclusions
of Video Mobile 2018.

18. MISSION
ABOUT:
TO BE
COMPLETED ✅
MOJO IN THE
“HOUSE” OF
JOURNALISM?

20. MERCIwww.francescofacchini.it