This is part one of a presentation class I did on email marketing.

2. YOUR PRESENTER: VICTORIA GATES
• Marketer / Writer / Wife / Mom

3. IN TODAY’S LESSON…
• EMAIL PSYCHOLOGY IN 2013
• EMAIL STRATEGY
• ROCKING YOUR PERSONAL EMAIL STYLE
• FORTUNE IN THE FOLLOW-UP
• GET YOUR EMAILS READ (LIKE BEST SELLERS IN A NEWS STAND)
• TIPS TO START ATTRACTING NEW SUBSCRIBERS (FREE OR LOW COST)

4. EMAIL PSYCHOLOGY IN 2013
• MAKE A GOOD IMPRESSION
• IRRESISTIBLE SUBJECT LINES
• A CLEAR PICTURE OF WHO IS SENDING THE EMAIL
• PERFECT TIMING AND PACING BETWEEN EACH ONE

5. EMAIL STRATEGY
• CORE REQUIREMENTS : CONSISTENCY & REGULARITY
• MIX UP YOUR TOPICS: BE NATURAL & EMPATHETIC
• BE “SITUATIONALLY AWARE”
• ROTATE DIFFERENT TYPES OF EMAILS

6. ROCKING YOUR PERSONAL EMAIL STYLE
• USE YOUR OWN AUTHENTIC VOICE (PEOPLE HATE FAKES)
• STRIVE FOR CONSISTENCY
• FEEL LIKE A FRIEND – BUT KEEP CLEAR BOUNDARIES
• DON’T MAKE IT ALL ABOUT “ME ME ME”
• AGAIN BE CONSISTENT

7. FORTUNE IN THE FOLLOW-UP
• ALWAYS CONTINUE TO GROW YOUR LIST
• INVEST IN AN AUTORESPONDER SERVICE THAT WILL ALLOW FOR GROWTH
• MAKE SURE YOU HAVE AT LEAST A FEW AUTOMATED EMAILS LOADED
• MAKE MESSAGES INVITING AND IRRESISTIBLE

8. YOU NEED TO…
• FOCUS ON YOUR SUBSCRIBER.
• USE IRRESISTIBLE, CURIOSITY-AROUSING SUBJECT LINES
• AVOID WORDS IN YOUR SUBJECT LINES THAT TRIGGER THESE FILTERS ANDKEEP YOUR INTENDED
RECIPIENT FROM SEEING THEM
• USE A CONVERSATIONAL TONE
• MAKE YOUR EMAILS SHAREABLE
• TRACK YOUR EMAILS

9. GET YOUR EMAILS READ
(LIKE BEST SELLERS IN A NEWS STAND)
• PEOPLE READ EMAILS MOSTLY ON MOBILE DEVICES (CATER TO THAT)
• KEEP THE GRAPHIC DATA LARGE ANDSIMPLE
• MAKE SURE EACH EMAIL INCLUDES ONE PRICELESS “TAKEAWAY”

10. TIPS TO START ATTRACTING NEW
SUBSCRIBERS (FREE OR LOW COST)
• CREATE A FACEBOOK PAGE APP OR GROUP
• CREATE A HANGOUT
• USE AS MANY INTERACTIVE MARKETING METHODS AS POSSIBLE
• CREATE A “TELESEMINAR” OR “WEBINAR”– LIKE THIS ONE
• USE QR CODES WHERE IT MAKES SENSE
• TAKE IT ALL TO THE NEXT LEVEL

11. ANNOUNCEMENTS
• EARLY NEXT WEEK– YOU WILL GET ACCESS TO MY MEMBERS ONLY SITE, JAM PACKED WITH UP TO DATE
MARKETING TECHNIQUES AND ADVICE TO HELP YOU EARN MORE. THE GOODSTUFF!
• PLEASE LEAVE FEEDBACK!

12. FOR TOMORROW…
• BOOSTING EMAIL MARKETING RESULTS
• KNOW YOUR CUSTOMERS
• THE POWER OF JOINT-VENTURES
• AVOIDING THE DREADED EMAIL “VOID”
• 7 COMMON MISTAKES YOU NEVER WANT TO MAKE
• HOW TO USE URGENCY TO SELL MORE PRODUCTS & SERVICES

13. Q & A
• QUESTIONS? CONTACT ME
• THANK YOU FOR ATTENDING!