2. a rocket has many color, from factory to supermarkets.
Jolly’s sketchbook India, China, Brazil
3. it is a billion dollar market for rockets hobbyists
Nevada- 1st supply chain
Facts:
1. it costs $10 to build a rocket
2. it costs $0 to design a rocket
3. it costs $0 to get a rocket
4. it costs $99 to buy a rocket
5. it costs 1 month to build 1M rockets
6. it costs 1 month to ship 1M rockets
7. it costs 1 month to sell 1M rockets
8. it costs 1M to advertise Alpha rockets
9. it costs 1M to build Alpha rockets factory
10. it costs 1M to file patents and own the technology
4.
5. Alpha - $99 rocket fun for everyone
❖ Alpha is a rocket product made
in Nevada.
❖ Alpha is a consumer product in
supermarket.
❖ Alpha is a low cost rocket to
give hobbyists a way in
aerospace technology.
❖ Alpha is a private collection
business for rocket lovers.
❖ Alpha is a way to education
young people about science.
6. Board of directors
❖ Mohanjit Jolly - Rocket designer
❖ Steven Juvertson - Rocket scientist
❖ Vicky Z Kiosk - Rocket marketer
❖ Aaron Levie - Rocket salesman, executive
❖ Mellisa Parker - Rocket funder ( bank loan )
7. Business model
❖ Step 1: find the board of directors
❖ Step 2: set up the Nevada factory
❖ Step 3: build Alpha products family
❖ Step 4: plan for advertising campaign in China, India,
Brazil.
❖ Step 5: sell first 1M Alpha rockets.
❖ 3 stores, 1 products, many $5 Alpha T-shirts.