PP analysis for the Indy PR1 project and content.

1. Sam and Vicki

2. What is Indy PR1
Independent shopping
and eating in Preston in
the PR1 postcode.
The City Centre and inner
suburbs.
Aim to promote local and
independent businesses.

3. Preston Social Media
Audit
• #Preston
• Blog Preston, BBC Radio Lancashire
• Inconsistent social media updates

4. Our Social Media Platforms

5. Streamlining Content

6. Twitter over Facebook?

7. Twitter

10. Instagram

11. Top Hashtags:
#Preston – 250,600
#Christmas -74,898,184
#Independent - 1,940,489
#yum - 50,373,840
#foodporn - 77,639,054
#photooftheday -
329,893,053
#fotd - 18,296,553
#beautiful - 302,396,747

12. Snapchat

13. Pintrest

14. SoundCloud
• Interview with Action Records owner
• SoundCloud enabled the audio to be easily
available on WordPress
• Relied on people reading the accompanying
article and as such struggled.

17. Vine

19. Original Written Piece
• Sub-headings
• Block quotes
• Links
• Embedded
tweets
• Viewer poll

22. Infographic’s
and Maps
• Independent
shopping stats in
the UK and Preston
• Interactive
• Informative
• Concise

27. Same content, different sites

28. Creating Buzz
• Regular interaction on social
media
• Twitter and Instagram
• Scheduled posts – TweetDeck
and Latergram
• Helped keep accounts active
and saved time

29. Scheduling Content

30. Audience Interaction

31. Event Interaction

33. What we learnt
What we would
have done differently

34. Thank you
Any questions?