This document describes the design concept and plans for an Asian-inspired cafe located in downtown Boston. The cafe aims to serve both employees of its host organization, the Audubon Society, as well as attract outside customers with its multicultural theme. Key elements of the design include murals featuring typography from four languages, furniture in red and grey tones, and collateral items like cups and napkins that continue the typographic motif. The interior is meant to convey a sense of Asian culture while still appealing to multicultural customers, especially younger generations accustomed to Asian influences.

1. Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design
C a f e E n v i r o n m e n t a l D e s i g n

2. Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design
Concept
Along with the economic globalization, there are more and more Asians move to
America to seek for better education, a better-paid job or more opportunities for
career choice. Boston as one of the most multicultural city in the United States,
there are a big amount of Asian population live in the city, and there are also a lot
of Americans interested in Asian culture since there are huge numbers of Asian
restaurants around the country. Our concept is influenced by the decent amount
of demand of Asian cuisine and the interest with Asian culture. Audubon society
found this as a potential market and opportunities, so they start to build up a
cafeteria at the first floor of headquarter in downtown Boston, an Asian culture
influenced café in the multicultural Boston.
The interior design of our café will be heavy typography of four different written
languages. They are Arabic, Chinese, Thai, and English, which indicate the three
different nationalities of our group members. Also, English-speaking people are
our major target audience and the primary language is English of our design. Our
cafe is function as the employee cafeteria of Audubon, but it also host events as
lectures and conferences after regular open hours. And we also want to convey
the sense of multicultural design, which intentionally attracts the attention of
the demographics from our generation. Because in our generation, Americans
are getting used to Asian people, which Asians are around their classroom, their
office, and around their neighborhood. So they have more understanding and
knowledge of Asian Culture.
Saudi Arabia China Thailand

3. Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design
75”
75”
56”
130”x130”
Murals
4 Smalls, 1 Big

4. Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design
Mural & Counter Menu Production
Blue LED Light set behind each letter
A dicut zinc letter with 2” thickness around
the edge itself painted with 30% gray
The murals will use the sunlight to show the thickness of
themselves. At the Sunset, the LED behind the letters of
the murals will be turned on.
Top View
Sample image showing how it going
to be looked like
Back View
Using .25” diameter and 4” long stainless pole
for holding letters and background
Side View
Setting method

5. Counter Menu Production
Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design

6. Counter Menu Production
3 LCD monitors showing the menu of the Cafe
Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design
60”

7. Counter Menu Production
A sheet of zinc cut in shape and fold 90 degree
to rise up the edge of left and right sides for
2 inches width
Side View
Side View
Setting method
Using .25” diameter and 4” long
stainless poleto hold letters
and background
2”
Back View
A dicut zinc letter with 2” thickness around
the edge itself painted with Black and put
LED light behind each letter
Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design

8. Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design
BATHROOM
DINING&
CONFERENCE
PLACE
Elevation Design

9. Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design
Elevation Design
ENTRANCE
COUNTER
Furniture and Color Palette
The color scheme of our café will be mainly based on red, black, grey and
creamy white. Mural designs keep as simple as grey typography against
white wall, and with blue LED light behind the letter. All the sofas along
the wall will be dark red with simple pattern and texture on it, and the chair
around the table will also be the same dark red. Table surfaces keeps the
same creamy white with the counter surface,

10. Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design
Collateral Design
For our collateral, we took the pattern from our murals to make the design more
unified in every single piece, they can be the fashion icon of our cafe. Since the
collaterals are also heavy typography based design, they will also reminds peo-
ple about our interior design, and finally become our brand identity. We aim to
show the theme of our cafe from all of our collateral pieces, so we combined both
typography and illustrated icons to show the concept, same as our murals. The
color from our collateral also has been used on the furniture, logo, murals and
coffee color, which are red, blue, green and brown.

11. Copyright © 2014 ALL RIGHTS RESERVED Designers: Yumeng Cheng, Tasneem Kabli & Verayouth Chotivanich Project: Cafe Environmental Design
Collateral Design
Paper Cup Mug
Sleeves
Sleeves
Napkin

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