The Ventana New Media Engine (patent pending) is a low risk participant marketing platform built for improving the dialogue between the brand and participants. Works by accelerating corporate presence and lead generation to increase company market share through SEO powered communications.

1. The Ventana New Media Engine ™ Copyright © 2010 Ventana New Media. All Rights Reserved. Confidential & Proprietary Material.

4. Market Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014. Social Media spending will increase to $3,113 (in millions) in 2014 from $716 in 2009 representing a compound annual growth rate of 34% – the highest percentage gain in the marketing mix. This spending activity also ranks it as the third most prominent program behind search marketing and display advertising.

9. Demo: Ventana New Media Engine Click Graphic in Slide Show Mode to Initiate Demo … Structuring the Unstructured World of New Media for Business Use Click for Demo

10. VIDEO SOCIAL JOURNALISM SITES AUDIO/VISUAL CONTENT DISTRIBUTORS SOCIAL NETWORKS SOCIAL SYNDICATION SITES BLOGS, WIKIS & USER FORUMS NEWS COMMUNITIES & WEB-FEED PUBLISHERS Custom Selected Sites Ventana NME Channels – Sample Sites Click for Demo

11. NME Publishing Examples MICROSITES SOCIAL SYNDICATION SITES SOCIAL JOURNALISM SITES BLOGS NEWS FEEDS SOCIAL BOOKMARKING SITES NEWS COMMUNITIES

12. From NME to Keyword SEO Digital content (press release, article, blog, video, etc.) is coded with backlinks and keywords and processed through NME. The submitted content begins to publish on new media sites within six hours and these sites are then “crawled” by search engines shortly thereafter. This content on these sites then begins to appear in keyword searches. Simultaneously, the company’s corporate URL is elevated in searchability as a result of the increase in URL “authority.” Prospects click on backlinks or corporate URL which takes them to corporate site *Volume submissions are critical for achieving results. It is mandatory to process at least one push per month for system to operate – Four per month will produce excellent results.

13. Combining Publishing with SEO - Where does the NME fit? Content Driven SEO Layer On-Site SEO Layer SEO Firm Landing Pages Search Friendly Coding Site mapping Site Tagging Web-Ad Layer Click for Demo

15. Case Study Q1-Q2 New Media Activity Highlights Backlink Placements: Competitive Comparison: May VS. June 2010 Twitter Followers: Q2, 2010 Metric Q1, 2010 Q2, 2010 Backlinks 4,296 7460 (Higher = better ranking) Web Placements 22,300 51,900 (Higher = better ranking) Alexa.com 575,250 496,860 (Lower = better ranking) Rankorati 44 15 (Lower = better ranking) Twitter Followers 39 82 Twitter Grade 65 71 Backlinks May June Vendor (NME) 6,312 7,460 Infortrend 2,380 2,560 Compellent 7,050 6,241 Xyratex 2,400 2,753 Pillar Data 3130 3040 Isilon 6269 6216 Xiotech 6030 6230 EMC 499,036 546,043 NetApp 202,123 152,375 Click for Demo

16. Case Study Click for Demo

18. Customers Click for Demo

20. Thank You! Joe Austin Ventana New Media (818) 332-6166 [email_address] Click for Demo

21. Appendix http://xm.la/dev/vpr/ Click for demo: http://en.wikipedia.org/wiki/PageRank PageRank PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated. PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one. Calculate the PageRank To calculate the PageRank for a page, all of its inbound links are taken into account. These inbound links are the links from within the site and the links from outside the site. The equation that calculates PageRank of a page is as follows - PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn)) This equation is the original one that was published when PageRank was being developed. In the equation, 't1 - tn' = pages linking to page A, C' = number of outbound links that a page has 'd' = a damping factor, that is usually set to 0.85. So the equation simplifies to PageRank of a Page A = 0.15 + 0.85 * (A "share" of the PageRank of every page that links to it) "share" = the linking page's PageRank divided by the number of outbound links on the page.

22. ULITZER CONTENT CLOUD 15,000 + Linked Portals Web Publishing Accelerates SEO Click for Demo

23. Ventana NME Deliverables Brand Awareness Placement of content across the Internet will amplify corporate and solution visibility to strengthen brand awareness. Lead Generation Lead generation will result directly from backlink integrated content and from community-building Content-Driven SEO As content is published, the number of back-links will increase in number and variety on high credibility sites to improve keyword searchability Click for Demo

25. Need: A New Media Publishing and SEO Solution… Presentation – Improving Organic Search http://xm.la/dev/vpr/ Click for demo: … Designed to Empower Participant Marketing