Vedant Vaid presents a 90-day plan to build his online presence and personal brand in order to pursue a career in the big four financial firms. The plan involves creating accounts and profiles on websites like WordPress, LinkedIn, Klout, and Twitter over the first month. The second month focuses on linking social media accounts and starting a SlideShare account. The final month consists of endorsing more skills on LinkedIn, completing a live project at a financial firm, building a CV, and participating in college club activities.