marketing plan

1. RADHESH PILLAI

2. DISTRIBUTION PLAN
S.No Plan
Dealer
Margin
Retailer
Margin
Target
Customers
Model
Selected Remarks
1
Appointment of
Distributors / stockist
20% to be
given
20% Margin
to be given
Supermarkets,
Bakeries,
Grocery etc
As per survey, Bakeries are into their own
products and currently No distributors are willing
to buy our product and distribute it.
2 Direct Supply by Company
Save 20 %
Db Margin
20% Margin
to be given
Only
Supermarkets
We will be targeting supermarkets and other
equivalent stores
3 Exclusive Outlets
Save 20 %
Db Margin
Save 20 %
Outlet
Margin
Direct Walk-in-
Customers
We will also open Exclusive outlets on the basis of
Hyderabad Karachi Bakeries and Chennai's
Mcrennett

3. MARKETING PROMOTIONAL PLAN
S.No Types of Promotinal Activites
Britannia Monginis Elite Our Brand
1 TV advertisments
2 Print Media
3 FMRadio
4 Private Cable TV Channels
5 Digital Platform
6 In Shop Merchandising
7 Hoardings
8 Kiosk Activity
9 Buy 1 Get 1 Free
10 Surprise Gifts
11 Free Sampling
12 Sponsership

4. TIME LINE
Month Remarks Hyderabad
Rest of
Telangana
Rest of
Andhra Chennai Bangalore
Rest of
Tamilnadu
Rest of
Karnataka Kerala
Nov-20
Dec-20
Jan-21
Feb-21
Mar-21
Apl-Jun
(2021)
Jul-Sep
(2021)
Oct-Dec
(2021)
Jan-Mar
(2021)
Vaccination
for Covid-19
released
Pilot Test in
Hyderabad
city +
Feedback +
Corrective
actions

5. MANPOWER MANAGEMENT : SALES
Month Nov-20 Dec-20 Jan-21 Feb-21 Mar-21
Apl-Jun
(2021)
Jul-Sep
(2021)
Oct-Dec
(2021)
Jan-Mar
(2021)
Hyderabad S.O - 3 S.O - 2
Restof Telangana S.O - 3 S.O - 2 S.O - 3 S.O - 3
Restof Andhra S.O - 3 S.O - 2 S.O - 3 S.O - 3
Chennai S.O - 3 S.O - 2 S.O - 3 S.O - 3
Bangalore S.O - 3 S.O - 2 S.O - 3 S.O - 3
Restof Tamilnadu S.O - 3 S.O - 2 S.O - 3 S.O - 3
Restof Karnataka S.O - 3 S.O - 2 S.O - 3 S.O - 3
Kerala S.O - 3 S.O - 2 S.O - 3 S.O - 3
(S.O =Sales Officer, S.M=Sales Manager)
Sales Head -1

6. DIGITAL MARKETING
Month Remarks
Web Site Start by Nov2020
Facebook Start by Dec 2020
Twitter Start by Dec 2020
Youtube Start by Dec 2020
Whats Up Start by Dec 2020
GoogleAd Sense Start by Jan 2020
Big Basket Start by Jan 2020
Amazon Start by Jan 2020
Flipkart Start by Jan 2020
DISTRIBUTION PLAN

7. CHALLENGES, ROADBLOCKS & RISK FACTORS………………..
COVID-19 IMPACT ON CONSUMERS
WHAT ARE MY PRODUCTS ?
HOW GOOD IS MY PRODUCTS ?
FEEDBACKS ON MY PRODUCTS ?
WAIT FOR VACCINE

8. CHALLENGES, ROADBLOCKS & RISK FACTORS………………..
FIRST MAKE HYDERBAD AS ROLE
MODEL MARKET.
EXPANSION MEANS INVESTMENTS
EXPAND POST COVID-19 VACCINE