2. Lojas Renner S.A.June 2020
24.2 THOUSAND
EMPLOYEES IN 2019
+350 MM
E-COMMERCE VISITS IN 2019
20
PROPRIETARY BRANDS4 DISTRIBUTION CENTERS
(SC & RJ FULLY AUTOMATED)
+600 THOUSAND
CUSTOMERS VISIT OUR STORES DAILY
R$ 13.0 BILLION
OF TOTAL GROSS REVENUE IN 2019
2
COMPANY
OVERVIEW
597 STORES
379 RENNER / 08 ASHUA
112 CAMICADO / 98 YOUCOM
32.9 MM
PRIVATE LABEL CARDS
+5,000%
OF SHARE APPRECIATION SINCE
2005
R$ 33.1 BILLION
MARKET CAPITALIZATION
(JUN 30, 2020)
Data as of June 2020
3. Lojas Renner S.A.June 2020
3
COMPETITIVEADVANTAGES
CONSISTENT POSITIONING
CLEAR VALUE PROPOSITION, WITH FOCUS ON
WOMEN
LIFESTYLES
YOU HAVE YOUR STYLE, RENNER HAS THEM ALL
ENCHANTMENT
TO SURPASS CUSTOMERS EXPECTATIONS
SALES CHANNELS INTEGRATION
OMNI EXPERIENCE TO DELIGHT OUR CUSTOMERS
COMPANY
OVERVIEW
4. Lojas Renner S.A.June 2020
4
CORPORATECULTURE
ENGAGEMENT
ENGAGED PEOPLE
ENCHANTMENT
DELIGHTED CUSTOMERS
RESULTS OBSTINACY
GENERATING EXCEPTIONAL
RESULTS
COMPANY
OVERVIEW
8. Lojas Renner S.A.June 2020
• LISTED SINCE 1967
• LARGEST FASHION RETAILER IN
BRAZIL
• TARGET CUSTOMERS: 18 TO 39 AGE
GROUP, IN THE A-, B AND C+ SOCIAL
CLASSES
• 379 STORES
• E-COMMERCE
• 91% OF CONTRIBUTION ON
CONSOLIDATED NET REVENUES IN 2019
8
OURBUSINESSES
9. Lojas Renner S.A.June 2020
• ACQUIRED IN 2011
• LEADER IN HOME AND DECOR
• TARGET CUSTOMERS: 18 TO 39
AGE GROUP, IN THE A-, B AND
C+ SOCIAL CLASSES
• 112 STORES
• E-COMMERCE + MARKETPLACE
• 6% OF CONTRIBUTION ON
CONSOLIDATED NET REVENUES
IN 2019
9
OURBUSINESSES
10. Lojas Renner S.A.June 2020
• LAUNCHED IN 2013
• SPECIALIZED IN YOUNG
LIFESTYLE
• TARGET CUSTOMERS: 18
TO 35 AGE GROUP, IN THE
A-, B AND C+ SOCIAL
CLASSES
• 98 STORES
• E-COMMERCE
• 3% OF CONTRIBUTION ON
CONSOLIDATED NET
REVENUES IN 2019
10
OURBUSINESSES
11. Lojas Renner S.A.June 2020
• LAUNCHED IN 2016
• CURVE & PLUS SIZE FORMAT
• TARGET CUSTOMERS: 25 TO
45 AGE GROUP, IN THE A-, B
AND C+ SOCIAL CLASSES
• SIZES: FROM 46 TO 54
• 8 PILOT STORES
• E-COMMERCE
• CONSOLIDATED ON
RENNER’S INCOME STATEMENT
11
OURBUSINESSES
12. Lojas Renner S.A.June 2020
• FINANCIAL INSTITUTION ESTABLISHED IN
2017
• FEATURES AND SERVICES TO LEVERAGE
CONSUMER EXPERIENCE
• USED AS A LOYALTY TOOL TO BOOST
RETAIL SALES
• SEGREGATED DIGITAL PLATFORM WITH
FLEXIBLE TECH INFRASTRUCTURE
• +12 MILLION CUSTOMERS THAT ARE ABLE
TO BUY AND RECOGNIZED BRAND
• PRIVATE LABEL CARD, CO-BRANDED CARD,
AND INSURANCES & ASSISTANCES OFFERED
• TOTAL CREDIT PORTFOLIO OF R$ 2.6
BILLION (JUN.20)
12
OURBUSINESSES
14. Lojas Renner S.A.June 2020
4.7%
10.0%
18.0%
12.2%
14
Source:Statistaandplayers’website
Gross Revenues in U$ billion
WE STILL HAVE
PLENTY OF ROOM TO
GROW
APPARELRETAIL
APPAREL MARKET BY
COUNTRY & MARKET SHARE
OF MAIN PLAYERS
15. Lojas Renner S.A.June 2020
OTHER
RETAILERS16%
MARKET CONCENTRATION OF
OTHER SECTORS IN BRAZIL
OTHER
RETAILERS +
INFORMALITY12%
IN A FRAGMENTED APPAREL MARKET WITH OPPORTUNITIES FOR CONSOLIDATION
Source:JornalDCI,IBOPE,Euromonitor,IBGE,BankofAmericaMerrilLynchandLojasRennerestimates.
Note:DataforC&AandPernambucanasareestimated.
DRUGSTORES
TOP 3 = 24%
20% OF
EXISTING
STORES CLOSED
BETWEEN 2014
AND 2017
ELETROELECTRONICS
TOP 5 = 50%
SUPERMARKETS
TOP 5 = 50%
APPAREL MARKET
CONCENTRATION
15
1º RENNER
2º C&A
3º RIACHUELO
4º PERNAMBUCANAS
5º MARISA
APPARELRETAIL
16. Lojas Renner S.A.June 2020
16
AND GREAT
PROSPECTS IN THE
ONLINE SEGMENT
Source:JPM–BrazilApparel–Divingintoonlinechannel06.14.2018
UBS–BrazileCommerce–UBSEvidenceLabInside:LikeforLikes(VolII)–08.20.2019
2X OVER
THE NEXT
5 YEARS
APPAREL ONLINE
PENETRATION SALES
OVER TOTAL RETAIL
SALES IN 2018
APPARELRETAIL
18. Lojas Renner S.A.June 2020
20%
16%
12%
8%
5%
Fonte:JPM–BrazilApparel–Divingintoonlinechannel06.14.2018
OTHERS 15%
AUTO 2%
SPORTS GOODS 4%
BEAUTY 5%
APPAREL 6%
FURNITURES 8%
ELETROELECTRONICS 60%
ALTHOUGH E-COMMERCE PENETRATION IN BRAZIL
IS STILL LOW, IT IS GROWING CONSISTANTLY
E-COMMERCE TOTAL PENETRATION
18
APPAREL PARTICIPATION IN E-COMMERCE
SALES
STRATEGICPRIORITIES
19. Lojas Renner S.A.June 2020
19
WOULD BE VERY SATISFIED • EXPECTS TO BE OFFERED • INDIFFERENT
42%
45%
13%
34%
52%
14%
34%
50%
16%
31%
60%
9%
53%
33%
14%
42%
46%
12%
Source:UBSEvidenceLab./IdentifyingMispricingsfrom
eCommerceDisruption06.20.2018–2,500respondents.
50%
30%
20%
45%
30%
25%
43%
35%
22%
43%
43%
14%
57%
25%
18%
54%
36%
10%
STOREPICKUP
STORERETURNS
OPINIONS ON PICK UPS AND RETURNS IN STORES
AND BENCHMARKS SUGGEST A BALANCE
BETWEEN ONLINE / OFFLINE CHANNELS
STRATEGICPRIORITIES
20. Lojas Renner S.A.June 2020
20
BUY IN STORE • SEARCH ONLINE & BUY IN STORE • SEARCH IN STORE & BUY ONLINE • BUY ONLINE
18-21
41%
22%
13%
24%
22-30
38%
22%
14%
26%
31-38
37%
22%
15%
27%
39-53
23%
13%
19%
44%
Source:MerrillLynch–GenZischangingthelandscapeagain04.16.2018
WITH NO MEANING DIFFERENCES BY
AGE GROUPS
SURVEY WITH 39,554 PARTICIPANTS (USA)
PURCHASE JOURNEY BY AGE
54+
48%
17%
12%
23%
STRATEGICPRIORITIES
21. Lojas Renner S.A.June 2020
USA
Q: WHAT ARE THE MAIN
REASONS WHY YOU DON’T BUY
MORE OF THESE PRODUCTS
ONLINE?
R: LIKE TO SEE, TOUCH OR TRY
0% 10% 20% 30% 40% 50% 60% 70%
Fonte:UBSEvidenceLab./IdentifyingMispricingsfrom
eCommerceDisruption20.06.2018-2.500respondents.
21
BECAUSE THEY VALUE THE INTERACTION WITH
APPAREL PRODUCTS BEFORE PURCHASING IT
STRATEGICPRIORITIES
ACESSORIES
SHOES
SPORTING GOODS
APPLIANCES
GROCERIES
BATH & BEDDING
FURNITURE
TOYS
PERSONAL CARE PRODUCTS
POWER TOOLS
ELETRONICS
HOUSEHOLD PRODUCTS
AUTO PARTS
BOOKS
OFFICE SUPPLIES
PET SUPPLIES
CLOTHING
HOME IMPROVMENTS
22. Lojas Renner S.A.June 2020
RENNER STRUCTURAL PROJECTS UNDER DEVELOPMENT
DATA DRIVEN
DECISION ON
PRODUCT LIFECYCLE
• PRODUCT
DEVELOPMENT
• APPLY TECHNOLOGY IN
COLLECTIONS
22
CUSTOMER
SINGLE-VIEW
• TRANSFORMING
DATA IN ACTIONS
• CUSTOMER
INTERACTIONS
OMNI
TRANSFORMATION
• CHANNELS INTEGRATION
• CREATE A SINGLE
SHOPPING EXPERIENCE
1. DIGITAL CYCLE
STRATEGICPRIORITIES
23. Lojas Renner S.A.June 2020
MAXIMAZING
COMMUNICATION
WITH IDENTIFIED
CUSTOMERS
CUSTOMER SINGLE-VIEW
23
• BIG DATA
• IDENTIFICATION
OF UNKNOWN
CUSTOMERS
• PERSONALIZED
COMMUNICATION
• PERSONALIZED
SHOPPING
EXPERIENCE
IDENTIFYING
UNKNOWN
CUSTOMERS
1. DIGITAL CYCLE
DETERMINED
GOALS
THROUGH
CREATING A
PERSONALIZED
AND CONSISTENT
BASE OF
CUSTOMER
RELATIONSHIP
STRATEGICPRIORITIES
24. Lojas Renner S.A.June 2020
ACTING ON COSTUMERS FEEDBACKS
DATA DRIVEN DECISION ON PRODUCT LIFECYCLE
24
• ARTIFICIAL INTELLIGENCE
• ALGORITHMS
• PREDICTION
• ASSERTIVENESS
• AGILITY ON DECISIONS
• LOWER INVENTORIES
IMPROVING THE
PROCESS IN
CHOOSING THE
FASHION TRENDS
BASED ON PREDICTIVE
ANALYSIS
1. DIGITAL CYCLE
THROUGH
APPLYING MORE
INTELLIGENCE ON THE
ASSORTMENT & DISTRIBUTION
PROCESS WITH HIGH
ASSERTIVENESS BY SKU PER
STORE
DOMINATING THE
SUPPLY CHAIN TO
GET MORE AGILITY
ON THE DECISION
MAKING PROCESS
DETERMINED
GOALS
STRATEGICPRIORITIES
25. Lojas Renner S.A.June 2020
THROUGH
INVENTORY
ORCHESTRATION
PROCESS
25
• USE OF STORES’ INVENTORY
• FASTER DELIVERIES
• LOWER DELIVERY COST
• EQUALIZATION OF SALES
CHANNELS
• CONVENIENCE, MOBILITY
AND FLEXIBILITY
• FLUID AND ENCHANTING
SALES EXPERIENCE
OMNI TRANSFORMATION
1. DIGITAL CYCLE
ADEQUATING THE
SALES CHANNELS
(PHYSICAL
INFRASTRUCTURE
SYSTEMS &
PROCESSES)
EQUALIZING THE
COMMERCIAL POLICIES
FOR THE DIFFERENT
CHANNELS (PRICING &
PAYMENT CONDITIONS)
DELIVERING AND
OMNICHANNEL AFTER-
SALES EXPERIENCE
DETERMINED
GOALS
STRATEGICPRIORITIES
26. Lojas Renner S.A.June 2020
CUSTOMER
SINGLE VIEW
DATA DRIVEN
DECISION TO THE
WHOLE PRODUCT
LIFECYCLE
OMNI
TRANSFORMATION
=
26
• MARKET SHARE
• SPEED TO MARKET
• OPERATIONAL EFFICIENCY
RENNER STRUCTURAL PROJECTS
++
BETTER
SHOPPING
EXPERIENCE
GENERATING
MORE
RESULTS
1. DIGITAL CYCLE
STRATEGICPRIORITIES
27. Lojas Renner S.A.June 2020
27
• Data Lake with customers’
information already in place
• Store channels receiving and
feeding the single view
• Use of data for automatic and
personalized marketing campaigns
• Omni engine recommendation
• Continuing of automated allocation of
products
• 13% of items allocation oriented by
data, without human intervention
• Predicting sales forecasts through AI
PLM implementation for the complete
digitization of the development of
products
Digital sales with +200% growth, even with all
stores in operation / represented 36% of total
sales in 2Q20
Customers traffic: +95% in the 2Q20 and
+190% in July, 50% through the app
New customers: +251% in the 2Q20 and
+337% in July, with 75% of the base and +50%
of sales
App downloads grew 259% in the 2Q20 and
304% in July, 50% coming from digital sales
RENNER STRUCTURAL PROJECTS – CURRENT STATUS
++
1. DIGITAL CYCLE
CUSTOMER
SINGLE VIEW
DATA DRIVEN
DECISION TO THE
WHOLE PRODUCT
LIFECYCLE
OMNI
TRANSFORMATION
STRATEGICPRIORITIES
28. Lojas Renner S.A.June 2020
STRATEGICPRIORITIES
RENNER STRUCTURAL PROJECTS – CURRENT STATUS
1. DIGITAL CYCLE
• Self-service cashier represented 12% of sales at stores
offering this modality
• Payments by customers' cell phones available in all stores
SELF CHECK OUT
SOCIAL SALES (MINHA SACOLA)
• 12 thousand affiliates
• No. of participants doubled over the last month
• 47 thousand orders placed
DRIVE THRU
• Available in 216 stores
• More than 13 thousand orders fulfilled
• Enchantment and practicality for customers
INFINITE AISLE
• Will be available in October
REALIZE
• Renegotiation and services contracting portal
• 20 mm of monthly accesses through the App
• 80% of the active customers base adhering to digital channels
• CDB with XP Investimentos
• Connected with Whatsapp Sales
• Digital Wallet and PIX preparationCONTENT
• Musical Lives
• Fashion, beauty and wellness content
• Live shops
• Outlets at Camicado
• More than 6 thousand operations executed
DIGITAL SALES
FASHION DELIVERY
• Pilot in operation
• Use of AI to define the target audience
• Use of data for product selection
WHATSAPP SALES
• Available in more than 70 stores
• 4X higher sales since started
• 30% sales conversion
• Average ticket higher than stores
• Available in +180 stores and +100 cities
• 50% reduction in order preparation time since April
• 10% of E-commerce orders
• Significant reduction in delivery times
SHIP FROM STORE
OMNI
TRANSFORMATION
29. Lojas Renner S.A.June 2020
29
• Increase sales density
• Store park maturation
• Consolidation of the
fragmented market
• Market share gain from
informal players
NEW STORES
• Smaller Cities
• Micro regions
• Stores with 1,200 m²
of selling area
Aprox. 520 stores (2025)
125 stores (2021)
300 potential stores
Pilot stores
STORE TARGETSEXISTING STORES
• Existing Shopping Malls
• New Shopping Malls
• Stand-alone Stores
• Central Areas
• International expansion
(9 stores in Uruguay and
4 in Argentina)
SMALL STORES
2. MARKET CONSOLIDATION
STRATEGICPRIORITIES
30. Lojas Renner S.A.June 2020
30
en
= PEOPLE + PRODUCTS &
SERVICES + TECHNOLOGY
VALUE
PROPOSITION:
3. PROMOTING THE ENCHANTMENT ON THE DIGITAL CYCLE
ABSORB TECHNOLOGY TO DELIVER AND
REINFORCE OUR VALUE PROPOSITION
Delivering the best fashion and lifestyle
experience for the mid/upper segment,
Enchanting our customers with quality
products and services at competitive prices
through an innovative and sustainable
ecosystem.
STRATEGICPRIORITIES
36. Lojas Renner S.A.June 2020
36
BEGINNING OF THE
STORY
EXPANDING TERRITORY DRIVING GROWTH
COMPANY BACKGROUND
1912 1922 1940 1965 1967 1973 1987 1991 1994 1996 1997 1998 1999 2002 2003 2005 2006 2007 2010 2011 2012 2013 2014 2015 2016 2017
A.J. RENNER
BEGINS
OPERATIONS
FIRST STORE,
IN PORTO
ALEGRE
FULL LINE
DEPARTMENT
STORE
LOJAS RENNER
S.A. IS
CONSTITUTED
CAPITAL
LISTING
RENNER
PRIVATE
LABEL
CARD
HEAVY
CONSUMER
DURABLES
PHASE OUT
PROFESSIONALIZATIO
N OF MANAGEMENT
SPECIALIZED
FASHION STORE
EXPANSION
INTO THE
STATES OF
SANTA
CATARINA
AND PARANÁ
“ENCHANTMETER”
CUSTOMER
SATISFACTION
FIRST
STORES IN
SÃO PAULO
J.C. PENNEY
ACQUIRES A
CONTROLLIN
G STAKE
DEBUT IN
THE
MIDWEST
REGION
LIFESTYLE
CONCEPT
PHASE OUT OF
HOME AND
DÉCOR
DEPARTMENT
J.C. PENNEY
DIVESTS ITS STAKE
NOVO MERCADO
1ST BRAZILIAN
CORPORATION
DEBUT IN THE
NORTHEAST
FINANCIAL
PRODUCTS
DEBUT INTO THE
NORTH
CO-BRANDED
CREDIT CARD
E-COMMERCE
ACQUISITION
OF
CAMICADO
LAUNCH OF
YOUCOM
PRESENT IN
ALL BRAZILIAN
STATES AND
FD
NEW
SANTA
CATARINA
DC
REALIZE CFI
CONSTITUTION
DEBUT IN
URUGUAY
LAUNCH OF
ASHUA
ASHUA
LAUNCH OF
B&M STORES
(PILOTS
DEBUT IN
ARGENTINA
RIO DE JANEIRO
DC
SHARED SERVICES
CENTER
19221912 1940 19671965 1973 19911987 1994 19971996 1998 20021999 2003 20062005 2007 20112010 2012 2013 2014 2015 2016 2017 2018 2019
FACTSHEET
37. Lojas Renner S.A.June 2020
37
As of June 30th, 2020
EXPANSION OF SELLING AREA
CAGR (2014 – 2019) = 9.0%
GEOGRAPHICAL FOOTPRINTFACTSHEET
108
9
42
18
19
37
10
28
10
9
5
5
1
6
2 1
9
6
1
4
12
10 3
3
9
4
3
13
34
7
5
6
12
3
7
4
2
1
2
1
2 2
2
2
5
2 2
2
4
2
2
42
11
13
7
10
6
3
2
1
1
4
3 79
18
31
3
Latam
Sul
183
56
52
5Sudeste
Nordeste
29
9
11
Centro-Oeste
21
6
2
Norte
UR
MT
MS
DF
RS
SC
PR
SP
RJ
ES
MG
PE
CE
BA
SE
RN
PB
PI
TO
MA
PA
APRR
AM
AC AL
GO
54
23
2
RO
4
AR
1
1
1
11
397
112
98
08
Renner DC
Camicado DC
Youcom DC
38. Lojas Renner S.A.June 2020
• 100% FREE FLOAT AND LISTED ON B3 NOVO MERCADO
• 100% COMMON SHARES AND TAG ALONG
• MAJORITY OF INDEPENDENT MEMBERS
ON THE BOARD OF DIRECTORS (88%), WITH DIFFERENT
EXECUTIVES OCCUPYING THE CHAIRMAN AND THE CEO
POSITIONS
• WOMEN ON THE BOARD OF DIRECTORS (25%)
• PERMANENT FISCAL COUNCIL
• COMMITTEES DIRECTLY LINKED TO THE BOARD OF
DIRECTORS
• OWN INTERNAL CHARTERS
(BOARD OF DIRECTORS, FISCAL COUNCIL & COMMITTEES)
• STOCK OPTION PLAN ALIGNS INTERESTS OF
EXECUTIVES TO SHAREHOLDERS
• BOARD OF DIRECTORS PORTAL AND SECRETARIES TO THE
BOARD AND COMMITTEES
• FORMAL APPRAISAL OF THE BOARD OF DIRECTORS AND
EXECUTIVE OFFICERS
• CORPORATE GOVERNANCE SECRETARY
38
Board of Directors
.
SHAREHOLDER’S
MEETING
VICE
CHAIRMAN
OSVALDO
SCHIRMER
CHAIRMAN
JOSÉ GALLÓ
MEMBER
FABIO
PINHEIRO
MEMBER
JULIANA
ROZENBAUM
MEMBER
THOMAS
HERRMANN
PEOPLE
COMMITTEE
SUSTAINABILITY
COMMITTEE
STRATEGIC
COMMITTEE
AUDIT AND RISK
MANAGEMENT COMMITTEE
CEO
FABIO
FACCIO
CFO & IRO
ALVARO
AZEVEDO
HR
CLARICE
COSTA
EXECUTIVE TEAM
IT&MGMT
FABIO
FACCIO*
PRODUCT
HENRY
COSTA
EXECUTIVE GROUP
LOSS
PREVENTION
MEMBER
ALEXANDRE
GOUVEA
OPERATIONS
FABIANA
TACCOLA
MEMBER
CARLOS
SOUTO
*Interim
MEMBER
CHRISTIANE
EDINGTON
CORPORATE GOVERNANCE
INDEPENDENT AUDITORS
INTERNAL AUDITORS
COMPLIANCE
FISCAL COUNCIL
CEO
FACTSHEET
39. Lojas Renner S.A.June 2020
39
SUSTAINABILITY
Goal 2
Identify/measure/reduce:
water, energy,
chemichals, waste, CHG
emissions
ECO-EFFICIENT
MANAGEMENT
Goal 3
Innovate in the development of
lower impact raw materials and
processes
SUSTAINABLE
PRODUCTS AND
SERVICES
Goal 5
Deliver sustainable, quality
product and service lines,
and communicate customer
value
ENGAGE:
EMPLOYEES
COMMUNITIES &
CUSTOMERS
Goal 4
4.1 Engage employees (agents and
leaders in sustainability)
4.2 Communities (women’s
empowerment in the textile chain)
4.3 Customers (conscious
consumption)
FASHION
RESPONSIBLE
RESPONSIBLE
SUPPLIERS
Goal 1
Create value by
respecting the
environment, human
and labor rights
1
2
4
3
FACTSHEET
40. Lojas Renner S.A.June 2020
40
• 80% LESS IMPACTING PRODUCTS, 100% CERTIFIED COTTON
• 100% OF THE NATIONAL AND INTERNATIONAL RESALE CHAIN WITH SOCIAL AND ENVIRONMENTAL
CERTIFICATION
• 75% OF CORPORATE ENERGY CONSUMPTION WILL BE FROM RENEWABLE ENERGY SOURCES
(RENEWABLE ENERGY SOURCE CONSIDERED: SMALL HYDROELECTRIC PLANTS (SHPS), SOLAR,
WIND AND BIOMASS.)
• 20% REDUCTION IN ABSOLUTE CO2 EMISSIONS, OVER 2017 INVENTORY
2021 GOALS AND COMMITMENTS
FACTSHEET
SUSTAINABILITY
41. Lojas Renner S.A.June 2020
41
RENNER
SOCIALCLASSES
Source: Ibope Inteligência 2015 and IstoÉ Dinheiro Magazine – Family Budget Survey (POF) – IBGE
R$ 20,273.00
R$ 1,910.00
R$ 5,351.00
AVERAGE
MONTHLY
HOUSEHOLD
INCOME
24% OF HOUSEHOLDS
47% OF TOTAL WAGE BILL
38% OF CONSUMPTION
3% OF HOUSEHOLDS
24% OF TOTAL WAGE BILL
16% OF CONSUMPTION
52% OF HOUSEHOLDS
27% OF TOTAL WAGE BILL
39% OF CONSUMPTION
MARKET POSITIONING
FACTSHEET
A
B
C
+
-
+
-
+
-
42. Lojas Renner S.A.June 2020
42
LIFESTYLE: YOU HAVE YOUR STYLE, RENNER HAS ALL OF THEM.
LIFESTYLE STRATEGYFACTSHEET
EACH BRAND REPRESENTS THE LIFESTYLE OF A CUSTOMER GROUP BASED ON THEIR ATTITUDES,
INTERESTS, VALUES AND PERSONALITIES.
43. Lojas Renner S.A.June 2020
43
• BEST USE OF SHOPPING TIME
• ONE-STOP-SHOP FOR THE WHOLE FAMILY
• REDUCES NEED FOR MARKDOWNS
• INCREASES OPPORTUNITIES FOR CROSS-SELLING
LIFESTYLE: YOU HAVE YOUR STYLE, RENNER HAS THEM ALL.
FACTSHEET LIFESTYLE STRATEGY
44. Lojas Renner S.A.June 2020
100
100.100
200.100
300.100
400.100
500.100
600.100
700.100
800.100
900.100
1.000.100
500%
1000%
1500%
2000%
2500%
3000%
3500%
4000%
4500%
5000%
Nov-09
May-10
Nov-10
May-11
Nov-11
May-12
Nov-12
May-13
Nov-13
May-14
Nov-14
May-15
Nov-15
May-16
Nov-16
May-17
Nov-17
May-18
Nov-18
May-19
Nov-19
May-20
Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 Oct-18 jan/19 Apr/19 Jul/20 Oct/19 Jan/20 Apr/20 Jul/20
May-17
Aug-17
Nov-17
Feb-18
May-18
Aug-18
Nov-18
Feb-19
May/19
Aug/19
nov/19
Feb/20
May/20
79
8613.3%
Source: IDV, Ministério da Fazenda, IBGE/PME , Brazilian Central Bank(new methodology since March/11).
UNEMPLOYMENT RATE CONSUMER CONFIDENCE LEVEL AND RETAILING BUSINESS
CREDIT EVOLUTION TO INDIVIDUALS AS A % OF GDP
HOUSEHOLD INDEBTEDNESS
R$ 943.6 bi
27.3%
21.0%
46.8%
44
MACROECONOMIC INFLUENCESFACTSHEET
Consumer Confidence Level Consumer Confidence Leve in Retail Restrict TradeUnemployment Rate (% of Economic Active Population)
Total Savings (Balance)
Household Indebtedness/ Income Mass (12 months)
Household Indebtedness(Ex. mortgage)/ Income Mass (12 months)
Income Commitment with Debt Service (Interest + Amortization)
Trend Line
Delinquency Rate for Individuals (average)
Credit to Individuals/GDP (year end period)