A simple 3 step magically process to finding the idea that works for you. If you are a team that is trying to brainstorm a business idea, do check this out.

1. FILTERING
IDEAS
SALES
GEEK
THE DISNEY WAY

2. In each stage, the team would take on a specific role to
evaluate the idea from different view points.
3 stages to nail it
Dreamers
Practical Realists
The Critics

3. My favorite part. No matter how weird, wild or crazy the idea, in
this stage all ideas are tabled. No rules apply. The team does
not think about the 'How' nor the cost.
WILDWILD
RUN
Dreamers

4. In this stage, the realists try to make the Dreamer's idea come
to life. They evaluate the feasibility & practicality, by simplifying
and clarifying the idea.
Realists
make the nature
run wild !

5. Start asking the tough questions. Challenges the premises, &
questions the very foundation. The critic evaluates every
idea with a critical mindset, explore all options, do the SWOT,
BCG matrix, Marketing Mapping et all...
Critics
" YOU CAN'T JUST LET THE NATURE RUN WILD "
Walt Disney