This presentation explains the concept of nutraceuticals. Difference between pharmaceuticals and nutraceuticals. Market share of nutraceuticals. Relevance of Ayurveda and nutraceuticals.

1. CONCEPT OF
NUTRACEUTICALS AND
ITS AYURVEDIC REVIEW
Vd. Varad Shivprasad Charkha
PG Scholar, Department of
Rasashastra and Bhaishajya Kalpana
National Institute of Ayurveda, Jaipur

2. INTRODUCTION
 The term "Nutraceutical" is coined by combining the terms
"Nutrition" and "Pharmaceutical”.
 Nutraceutical is a food or part of a food substance which
claims health benefits which mainly includes prevention of the
disease.
FOOD OR ITS
PART
NUTRITIONAL
VALUE
EXTRA HEALTH
BENEFITS

3. SYNONYMS
 Functional foods
 Dietary supplements
 Designer foods
 Medical foods
 Pharmafoods
 Phytochemicals

4. NUTRACEUTICALS vs PHARMACEUTICALS
NUTRACEUTICALS PHARMACEUTICALS
• Works on root causes and
take longer time for recovery
• Relatively more instant in
effect
• Do not have side effects • For severe illnesses have
side effects
• Focuses on prevention &
wellness
• Focuses on illness &
treatment
• No prescription needed for
buying
• Sold only on prescription
except OTC
• Needs no approval of FDA • Needs approval of FDA

5. COMMON NUTRACEUTICALS

6. POTENTIAL BENEFITS OF NUTRACEUTICALS
 Improve health
 Delay the ageing process
 Increase life expectancy
 Prevent chronic diseases

7. NUTRACEUTICAL MARKET IN INDIA
11500
38600
54750
0
10000
20000
30000
40000
50000
60000
2010-11 2017-18 2019-20
(P)
InRsCrore
Indian
Market
Global Market
98%
Global Nutraceutical Market

8. MAJOR PLAYERS IN NUTRACETICALS
Indian Global

9. RISING DEMAND OF NUTRACEUTICALS
 Increased awareness about preventive health has
benefitted nutraceutical market.
 Low or almost no risk of side effects has boosted
confidence among people about their safe use.
 Association of nutraceuticals with traditional medicine has
brought the long lasting consumer acceptance.
 Non-requirement of approval from FDA is a promoting
factor for pharmaceutical companies to indulge in
nutraceuticals.

10. NUTRACEUTICALS
AND
AYURVEDA

11. Although the concept of nutraceuticals have gained
popularity more in the recent times, its roots can be traced
in Ayurveda.
तच्च नित्यं प्रयुञ्जीत स्वास््यं येिािुवततते I
अजातािां ववकाराणामिुत्पविकरं च यत II
च.सू.5/13
“The diet which besides providing the basic nutrition to the
body, helps to maintain the healthy state of the body and
prevents the occurrence of diseases should be consumed.”

12. RASAYANA
3 types
• िैममविक (for specific disorders)
• काम्य (for vitality, intellect, etc.)
• आजमिक (for general health)
 This includes daily consumption of specific food products
such as milk and ghee to rejuvenate the body.
आजमिकं क्षीरघृताभ्यासाधिकं I

13. PATHYA
“प्ये सनत गदाततस्य ककमौषधिनिषेवणैैः।
प्येऽसनत गदाततस्य ककमौषधिनिषेवणैैः॥”
- लोलीम्बराज
There is no need of medicine for the one who
follows proper diet.
There is no use of medicine for the one who doesn’t.
Food itself is the best medicine.
Ayurveda has always emphasized the importance
of Food in therapeutics.
Pathya (wholesome diet) has been indicated in
treatment of every disease.

14. Disparity between traditional and modern
concept of nutraceuticals
 Ayurveda has clearly differentiated between Ahara Dravya and
Aushadhi Dravya.
 Charak has categorized the food items into 12 Ahara Varga while
Aushadhi Varga has been mainly described in 50 Mahakashaya.
 In recent times, modern nutraceuticals are being added with medicinal
herbs as active ingredients in various forms e.g. extracts, powders, etc.
 This blurs the line between pharmaceuticals and nutraceuticals.

15. CONCLUSION
 Foods which have nutritive value as well as therapeutic
application are known as nutraceuticals.
 Market share of nutraceuticals is increasing exponentially due to
the benefits they offer to both the consumers as well as
industries.
 Ayurveda has included nutraceuticals under concepts of
Rasayana and Pathya.
 Food has been given major significance in therapeutics in
Ayurveda.
 Ayurvedic and modern concepts of nutraceuticals differ from
each other. Ayurveda has clear differentiation between food and
medicine.

16. THANK YOU