1. THE CONFAB OF MY DREAMS
Vanessa Gennarelli
@mozzadrella
2. THINGS I LOVED ABOUT CONFAB
Vanessa Gennarelli
@mozzadrella
3. REAL LIFE EXAMPLES
ā¢ Kate Kiefer Leeās (Mailchimp)
emotional evaluation of users
ā¢ Show your work (404 page)
Vanessa Gennarelli
@mozzadrella
4. INFO YOU CAN USE
ā¢ Lou Rosenfeldās talk on Site Search Analytics
http://www.slideshare.net/lrosenfeld/search-analytics-
for-content-strategists Vanessa Gennarelli
@mozzadrella
7. MY āDREAM SESSIONā
ā¢ Proposed session: @kissaneās
Content Strategy for @contents
ā¢ Balance of big ideas and applications
Vanessa Gennarelli
@mozzadrella