Do you ever wonder why some campaigns take off like magic? We'll go through the 9 factors successful campaigns have in common.

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9 Factors of a Successful
Equity Crowdfunding Campaign

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1. A Great Business Model
What makes a great business model?
➢ Revenue potential
➢ Profitability
➢ Sustainability
● If your business solely relies on one-
time customers it may not be
sustainable
Revenue
Potential

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2. Groundbreaking Technology
➢ Innovative technology excites investors
Pro-tip: Tech investments are easy to sell and great
for digital marketing!

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3. Easily Understandable Concept
The elevator pitch: your idea should be explainable in 3 sentences
● Plain English (avoid jargon!)
● Simplicity is best for marketing and social media
Pro tip: Your target audience = everyday people
If only industry experts understand your idea, it’s a lot harder to attract a
wide audience

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● Track record of successful fundraising
● Demonstrated interest through:
○ Revenue
○ Existing customers
○ Growth in users or accounts
4. Proven Traction

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5. Founders with a Demonstrated History of
Success
Leverage your previous success as
an entrepreneur and/or business-
owner.
Investors will be drawn to your
track record of proven success
Are you....
Don’t worry! You can leverage
your previous professional
experience and unique skill set.
However, be prepared to put more
effort into fundraising
A first-time entrepreneur?An experienced founder?

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6. Big Name Backers
Don’t be afraid to name-drop!
If you have big-name angels or VCs backing your business, be sure to
mention them on your offering page and in your ad campaigns!

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7. Large and Engaged Social Media Following
● Try to grow your following before your offering launches.
● A big social media following can help you find investors through organic
social posts on Facebook, Twitter, and Instagram
Marketing your offering to existing followers is key, since they already know
and like your product!

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8. A Targeted Email List
What to include in your email:
● Clear, concise language
● The benefits of your product/ service
● A link to your offering!
Be sure to follow up with progress updates and successes
Better than a large social media following? A targeted email list

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9. Press Coverage
Successful campaigns find
press coverage for their
offerings.
Try aiming for specialized media
outlets like ValueSetters’ partner
KingsCrowd

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hello@valuesetters.com

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