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10 Tips to Successful Exhibit,
Sponsorship or Advertising Sales
at Your Association
Scott Oser
Scott Oser Associates

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1. Know your product(s) and
audience(s) inside and out

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2. Know your prospects and their
needs

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3. Hit the low hanging fruit first
and often

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4. Create a strong media/sales kit

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5. Develop partners, not
purchasers

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6. Think creatively and create
urgency in your offers

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7. Market aggressively but
respectfully

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8. Make saying yes easy or try
not to say no

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9. Trust your salespeople

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10.Keep things simple