10 Tips to Successful Exhibit,
Sponsorship or Advertising Sales
at Your Association
Scott Oser
Scott Oser Associates
1. Know your product(s) and
audience(s) inside and out
2. Know your prospects and their
needs
3. Hit the low hanging fruit first
and often
4. Create a strong media/sales kit
5. Develop partners, not
purchasers
6. Think creatively and create
urgency in your offers
7. Market aggressively but
respectfully
8. Make saying yes easy or try
not to say no
9. Trust your salespeople
10.Keep things simple
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10 Tips to Increase Exhibit, Sponsorship or Advertising Sales Revenue

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This presentation provides 10 smart tips on how to improve your sales in the areas of sponsorship, advertising and exhibits. Any individual involved in sales in those areas will benefit from these tips. Tips are tried and proven so may be a refresher for some but new to others.

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  • 10 Tips to Increase Exhibit, Sponsorship or Advertising Sales Revenue

    1. 1. 10 Tips to Successful Exhibit, Sponsorship or Advertising Sales at Your Association Scott Oser Scott Oser Associates
    2. 2. 1. Know your product(s) and audience(s) inside and out
    3. 3. 2. Know your prospects and their needs
    4. 4. 3. Hit the low hanging fruit first and often
    5. 5. 4. Create a strong media/sales kit
    6. 6. 5. Develop partners, not purchasers
    7. 7. 6. Think creatively and create urgency in your offers
    8. 8. 7. Market aggressively but respectfully
    9. 9. 8. Make saying yes easy or try not to say no
    10. 10. 9. Trust your salespeople
    11. 11. 10.Keep things simple

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