details about the various theories of Total Quality Management.

1. PHILOSOPHIES OF
TOTAl
QUALITY
MANAGEMENT
- --B.VENKATESA
BPHARM 3RD YEAR

2. TQM; Total quality management (TQM) is the continual process of
detecting and reducing or eliminating errors in manufacturing, streamlining
supply chain management, improving the customer experience, and ensuring
that employees are up to speed with training.
The various major persons involved the evalution of total quality management
are
❖ Walter A .Shewhart
❖ W.Edwards Deming
❖ Joseph M Juran
❖ Armand V Feigenbaum
❖ Philip B Crosby
❖ Genichi Taguchi
❖ Kaoru Ishikawa
The philosophy of the total quality management was based on
these people thoughts and ideas.

3. Walter A .Shewhart;-(1891-1967)
● Grand father of Statistical quality control
● originator of the PDCA cycle (Plan-Do-Check-Act)
● Develop the quality control charts which are used
to identify the reasons of errors that is whether it ‘s
Random or due to poor knowledge of workers or
miscalibrated machinery.
● His works acts as foundation for the today
statistical process control.

5. W.Edwards Deming;(1900-1993)
❏ Father of quality control
❏ Developed “14 points” to guide firms in improving quality
❏ Japanese establish “ Demig price “in his name
❏ 15% of quality problems are actually occurs due to
workers error.
❏ 85% of quality problems are occurs due to poor
management system.
❏ Deming stressed that quality improvements cannot happen
without organizational change that comes from upper
management

7. Joseph M Juran;(1904-2008)
➔ Product performance that results in customer satisfaction
➔ Simply summarized as “quality is Fitness For Use”
➔ Developed concept of cost of quality ,which allows us to
measure quality in dollar terms.
➔ Originator of idea of Quality trilogy.
➔ Publish an book called “Juran’s Quality handbook” .
➔ Together deming & Juran stressed that to implement
continuous improvement workers need to have training in
proper methods on a regular basis.

9. Armand V Feigenbaum;(1920-2014)
➢ Feigenbaum coined the term “total quality control” and
he believed that quality should be managed as part of the
overall business strategy.
➢ He outlined his quality principles in 40 steps.
➢ According to his philosophy both management and
employees have commitment to improve quality.
➢ Feigenbaum developed the idea of the three steps to
quality. He defined it as
➢ leadership
➢ modern quality technology, and an
➢ organisational commitment to quality.

10. Philip B crosby;(1926-2001)
★ Published a book called “Quality is free”
★ Introduced the concept of Zero defects
★ Zero defects is a way of thinking and doing that
reinforces the idea that defects are not acceptable, and
that everyone must strive to "get it right the first time."
★ When you strive for zero defects it can improve the
quality of your product or service, and reduce costs
associated with waste.
★ crosby stressed those efforts to improve quality more
than pay for them because these
costs are prevented.

11. Genichi Taguchi;(1924-2012)
● He estimates that as much as 80 percent of all defective
items are caused by poor product design.
● Taguchi defines quality in a negative way as 'loss imparted
to society from the. time the product is shipped'.
● That is famously known as “Taguchi quality loss function”.
● Taguchi's philosophy is based on the idea that it is easier to
design a product that can perform over a wide range of
environmental conditions than it is to control the
environmental condition

12. Kaoru Ishikawa;(1915-198)
❖ Introduce Cause-and effect diagrams,also called fishbone
or Ishikawa diagrams. These diagrams are used for quality
problem solving.
❖ Dr. Ishikawa believed that everyone in the company
needed to be united with a shared vision and a common
goal.
❖ He stressed that quality initiatives should be pursued at
every level of the organization and that all employees
should be involved.
❖ Provide 7 Quality control tools. Provide concept of quality
circle.
A quality circle is a group of employees who perform a similar task
at work and regularly meet in the workplace to detect and analyse
workplace problems and devise solutions to these.

14. Have a Nice Day