The document discusses how virtual reality has applications beyond just entertainment, such as using VR to promote healthy behavior change. It suggests that if VR proves effective for this, it could benefit many communities worldwide. It also discusses how VR will transform society over the next 5 years, at least as significantly as the internet. One example given is using VR in medical education to allow professionals to learn from their own point of view without practicing on people.
1. Valerie Ramos fa102b Professor Klinkowstein
IFTF: Virtual Reality and Storytelling for More than
Entertainment
http://www.iftf.org/future-now/article-detail/virtual-reality-
and-storytelling-for-more-than-entertainment/
2. Valerie Ramos fa102b Professor Klinkowstein
Research from the Web
Excerpt
“The outcomes of the project will be a big indicator of how
this signal might scale up. If VR proves to be an effective way
to promote healthy behavior change, there are countless
communities across the world that could benefit.”
3. Valerie Ramos fa102b Professor Klinkowstein
Quora related Question
Q: “What are some of the ways Virtual Reality will
change life as we know it over the next 5 years?”
4. Valerie Ramos fa102b Professor Klinkowstein
Quora answer
A: “I personally think we’re at the beginning of a new
revolution that is at least as big as back then with the
web or the internet as a whole. This VR revolution will
not only just happen in sectors like gaming, but it will
transform our entire society.”
5. Valerie Ramos fa102b Professor Klinkowstein
Draft Product or Service Description
A virtual reality simulation which allows a medical
professional to learn from their own point of view
without having to practice on people.
6. Valerie Ramos fa102b Professor Klinkowstein
User / Customer Experience Map
Audience:
The Surgical Intern:
- 25 - 30 year olds, female/male
- Aspiring surgeon
- Looking for a way to become more experienced
7. Valerie Ramos fa102b Professor Klinkowstein
User / Customer Experience Map
Audience:
The Experienced Surgeon
- 30 – 70 year olds, female/male
- Dedicated surgeon
- Searching for an innovative way to educate medical students
8. Valerie Ramos fa102b Professor Klinkowstein
User / Customer Experience Map
About the Product:
A virtual reality simulation which allows a medical professional to learn
from their own point of view without having to practice on real live
people.
9. Valerie Ramos fa102b Professor Klinkowstein
User / Customer Experience Map
Off-line: Recognition
- Have conversations with others who have used the product.
- Attend medical conferences to learn about new advances in
technology.
10. Valerie Ramos fa102b Professor Klinkowstein
User / Customer Experience Map
Off-line: Engagement + Consideration
- Ask questions about how the product works to get acquainted with it.
- Try on the product to confirm everything you learned. Experiment
with it.
11. Valerie Ramos fa102b Professor Klinkowstein
User / Customer Experience Map
Off-line: Reaction
- Spread the word. Tell people about your experience.
- Have others experience what you did with the product.
12. Valerie Ramos fa102b Professor Klinkowstein
User / Customer Experience Map
On-line: Recognition
- Go online and search articles about how the product is innovative.
- Read people’s views about the product online.
13. Valerie Ramos fa102b Professor Klinkowstein
User / Customer Experience Map
On-line: Engagement + Consideration
- Watch videos about how to use the product and what it does.
- Use social media to start a conversation about the product online.
14. Valerie Ramos fa102b Professor Klinkowstein
User / Customer Experience Map
On-line: Reaction
- Visit websites and leave your review.
- In your online reviews talk about how the product could be better.