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THE EVENT
2	
  
BACKGROUND
The CHAMPS in Leysin is more than just the oldest snowboard competition in Europe.

It’s an ever evolving event concept that encompasses the freestyle lifestyle.
3	
  
BACKGROUND
Since 1992, the CHAMPS has made some radical turns:!
!
!
! !1992! ! !First ISF European Championships!
! !2003! ! !A founding event on the new TTR (World Snowboard Tour)!
! ! Musical aspect becomes a permanent quality feature!
!
! 2004! ! Unique Slopestyle course incorporating a Superpipe!
! 07-09! ! !Addition of Freeski!
!
!
! !2011! ! !20th anniversary!
! !Addition of Urban Art!
!
! 2013! !Addition of a graphic art competition to create the event’s CI!
! !A new location for parties & après-ski!
!
!
!
THE CHAMPS PUBLIC
After to 22 years, the CHAMPS attracts not only the youth but also families, the original freestyle
snow sport lovers of yesterday are coming back with their kids…!
!
! ! !87% of the public enjoys the 3 pillars: freestyle, music and urban art!
! ! !47% would not change the event!
! ! !46% are snowboarding and 47% skiing!
! ! !A two day average onsite public presence !
!
!
-­‐15	
  
6%	
  
15-­‐25	
  
62%	
  
25-­‐35	
  
20%	
  
35-­‐45	
  
9%	
  
+45	
  
3%	
  
Age demographic for public on site
1 jour
41%
2 jours
23%
3 jours
23%
4 jours
4%
5 jours
9%
Breakdown of public presence duration
4	
  
THE NEW CHAMPS POSITIONNING
!
WINTER FREESTYLE FESTIVAL!
Swiss French Winter Rendezvous

Action Sports!
Snowboard – Freeski - Skateboard!
!
Culture @ lifestyle!
Music – Urban Art – Freestyle
movies!
!
General public!
Freestyle culture
lovers!
Amateurs & Athletes!
Freestyle Industry !
&!
Marketing Manager!
Targets!
5	
  
GET THE CHAMPS VIBES…
6	
  
Thanks to a long history, the CHAMPS is the rendez-vous of all generations. !
It’s about all moments and emotions to share!
Today's Snowsport scene is overloaded with competitions and tends to loose touch with the soul of freestyle.!
The CHAMPS minimizes the emphasis on ranking points, competition pressure and calendar conflicts and
offers a unique event platform centered on the pure enjoyment and of Snowboarding and Freeskiing.

THE 3 MAIN ACTs-CHAMPS 2014
Collaboration with!
individual film productions!
!
30’000 U$ Prize Money
supports film crews!
!
Film crews bring the big names!
!
Important cross communication !
opportunities!
Open competition!
Snowboard & Freeski!
!
Film crew riders show!
!
Public event!
!
On mountain village!
with music and animation!
Music!
Urban Art !
Skateboarding!
!
Concerts & Parties!
!
Après-ski!
7	
  
A real winter freestyle festival on the mountain with 3 main acts:
A FULL FESTIVAL AROUND FREESTYLE CULTURE
8	
  
DAYS/DATES Film Crews Open Big Air PLACE TO BE Conferences Cinema
Fri - 7 March !
Sat - 8 March !
Sun - 9 March !
Mon - 10 March !
Tue – 11 March!
Wed – 12 March!
Thurs – 13 March!
Fri - 14 March !
Sat - 15 March !
Sun – 16 March!
MARKETING & VISIBILITY
360° & ALL YEAR ROUND ACTIVITIES
Act 1
Act 3
 Act 2
Act 4
10	
  
VISIBILITy-Communication before
ACTIONS NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
Event poster design!
Flyers – Posters!
Newsletters!
Digital!
	
  
	
  
	
  
	
  
Freestyle Scene!
Magazine – Web!
Flyers - Posters!
Big posters!
Print !
Digital!
!
The global communication actions (included in the communication package) reached in 2013:!
14 mio contacts in Switzerland!
VISIBILITy-MEDIA COVERAGE
ACTIONS Nov Dec Jan Feb Mar Apr May AFTER
Press service >!
Print/Web coverage!
	
  
	
  
	
  
	
  
TV Production >!
TV News !
Web Highlights!
TV/Web 13min program!
The global media reached in 2013:!
140 mio contacts
PACKAGES SPONSORS - 1
13	
  
PACKAGES SPONSORS - 2
14	
  
PREVIOUS MARKETING RESULTS
PUBLIC ON SITE - 2013
11’000 On Mountain Visitors

5’000 between the Parties, Concerts and Après Ski

TOTAL 16’000 contacts
16	
  
MEDIA COVERAGE 2013
2010
2011
2012
2013
+ 10%
+ 64%
17	
  
MEDIA COVERAGE 2013
18	
  
CONTACTS & ORGANIZATION

Swissmate
Rue du Torrent 1
1800 Vevey

T. 021 321 20 60
www.swissmate.ch
www.champsopen.ch

valerie@swissmate.ch or dug@swissmate.ch

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CHAMPS LEYSIN 2014

  • 2. 2   BACKGROUND The CHAMPS in Leysin is more than just the oldest snowboard competition in Europe. It’s an ever evolving event concept that encompasses the freestyle lifestyle.
  • 3. 3   BACKGROUND Since 1992, the CHAMPS has made some radical turns:! ! ! ! !1992! ! !First ISF European Championships! ! !2003! ! !A founding event on the new TTR (World Snowboard Tour)! ! ! Musical aspect becomes a permanent quality feature! ! ! 2004! ! Unique Slopestyle course incorporating a Superpipe! ! 07-09! ! !Addition of Freeski! ! ! ! !2011! ! !20th anniversary! ! !Addition of Urban Art! ! ! 2013! !Addition of a graphic art competition to create the event’s CI! ! !A new location for parties & après-ski! ! ! !
  • 4. THE CHAMPS PUBLIC After to 22 years, the CHAMPS attracts not only the youth but also families, the original freestyle snow sport lovers of yesterday are coming back with their kids…! ! ! ! !87% of the public enjoys the 3 pillars: freestyle, music and urban art! ! ! !47% would not change the event! ! ! !46% are snowboarding and 47% skiing! ! ! !A two day average onsite public presence ! ! ! -­‐15   6%   15-­‐25   62%   25-­‐35   20%   35-­‐45   9%   +45   3%   Age demographic for public on site 1 jour 41% 2 jours 23% 3 jours 23% 4 jours 4% 5 jours 9% Breakdown of public presence duration 4  
  • 5. THE NEW CHAMPS POSITIONNING ! WINTER FREESTYLE FESTIVAL! Swiss French Winter Rendezvous Action Sports! Snowboard – Freeski - Skateboard! ! Culture @ lifestyle! Music – Urban Art – Freestyle movies! ! General public! Freestyle culture lovers! Amateurs & Athletes! Freestyle Industry ! &! Marketing Manager! Targets! 5  
  • 6. GET THE CHAMPS VIBES… 6   Thanks to a long history, the CHAMPS is the rendez-vous of all generations. ! It’s about all moments and emotions to share!
  • 7. Today's Snowsport scene is overloaded with competitions and tends to loose touch with the soul of freestyle.! The CHAMPS minimizes the emphasis on ranking points, competition pressure and calendar conflicts and offers a unique event platform centered on the pure enjoyment and of Snowboarding and Freeskiing. THE 3 MAIN ACTs-CHAMPS 2014 Collaboration with! individual film productions! ! 30’000 U$ Prize Money supports film crews! ! Film crews bring the big names! ! Important cross communication ! opportunities! Open competition! Snowboard & Freeski! ! Film crew riders show! ! Public event! ! On mountain village! with music and animation! Music! Urban Art ! Skateboarding! ! Concerts & Parties! ! Après-ski! 7   A real winter freestyle festival on the mountain with 3 main acts:
  • 8. A FULL FESTIVAL AROUND FREESTYLE CULTURE 8   DAYS/DATES Film Crews Open Big Air PLACE TO BE Conferences Cinema Fri - 7 March ! Sat - 8 March ! Sun - 9 March ! Mon - 10 March ! Tue – 11 March! Wed – 12 March! Thurs – 13 March! Fri - 14 March ! Sat - 15 March ! Sun – 16 March!
  • 10. 360° & ALL YEAR ROUND ACTIVITIES Act 1 Act 3 Act 2 Act 4 10  
  • 11. VISIBILITy-Communication before ACTIONS NOVEMBER DECEMBER JANUARY FEBRUARY MARCH Event poster design! Flyers – Posters! Newsletters! Digital!         Freestyle Scene! Magazine – Web! Flyers - Posters! Big posters! Print ! Digital! ! The global communication actions (included in the communication package) reached in 2013:! 14 mio contacts in Switzerland!
  • 12. VISIBILITy-MEDIA COVERAGE ACTIONS Nov Dec Jan Feb Mar Apr May AFTER Press service >! Print/Web coverage!         TV Production >! TV News ! Web Highlights! TV/Web 13min program! The global media reached in 2013:! 140 mio contacts
  • 16. PUBLIC ON SITE - 2013 11’000 On Mountain Visitors 5’000 between the Parties, Concerts and Après Ski TOTAL 16’000 contacts 16  
  • 19. CONTACTS & ORGANIZATION Swissmate Rue du Torrent 1 1800 Vevey T. 021 321 20 60 www.swissmate.ch www.champsopen.ch valerie@swissmate.ch or dug@swissmate.ch