Career mate

1. Marketing plan for android
Career Mate

2. Executive
Summary
 The world of work is changing all the time – and fast.
 Jobs have emerged that didn’t exist five or ten years
ago.
 A career has to be chosen with the list of pros and
cons

3. What could
happen ifawrong
careerischosen?
 you won’t enjoy what you do.
 work you do on a day to day basis does not seem to give
you the satisfaction nor the happiness
 One can never be successful if one is not happy
 So, Careers must be chosen on the basis of aptitude
and skills that one possesses.

4. Hereisa one
stopsolution
presenting :
Career mate

5. Overview:
app is a one stop solution of discovering your true potential
according to your personality type, and chose career
accordingly

6. How doesit
work?
 1) first there is a psychometric test of the user, to
determine his/her personality type.
 2) career choices are presented according to the
personality type.
 3) After that the user can chose to connect to a
person(mentor) of the chosen career to get relevant
information about the field.

7. Goal:
 Best career counsellor app
 100,000+ downloads in next 6 months
 1cr revenue collection
 establish brand and customer satisfaction

8. Situational
analysis
 Overview of company
 Target customers
 Market overview

9. Company
Overview:
Core Competencies:
 one stop solution for finding career according
to interest
 Reduced time and effort
 All range of career options

10. Consumer
segmentation
 target consumer lie in the age of 18-30
 most prone to be depressed
 constantly under performance pressure
 seek career advice
 target consumer lie in the age of 18-30
 most prone to be depressed
 constantly under performance pressure
 seek career advice

11. Strategy:
 target customers by allowing them for
free to know their personality type, and
suggesting careers according to it.

12. value
proposition
 Customer value: personal, virtual, 24/7
customer service will give a lot of info of the
customer
 Collaborator value: successfully competing
with other major players in the industry.
 Company value: positive work environment,
good pay, opportunity

13. Tactics:
Based on Freemium Model

14. FreeVersion
Product:
personality test
suggesting careers according to the
personality type.

15. Premium
Version:
talk to the person of a given field and
getting advice from him/her.
how to pursue that career.

16. Price:
 Free version will help to generate traffic
and attract new users
premium version will be priced at 250 Rs
per session of the mentor. Or user can
chose a 1000 Rs per package to have
unlimited sessions with a particular guide.

17. Competitors:
Competitors

18. Communication
/Promotions
 schools
 website
 promo video
 social media
 google ads
 print media

19. Distribution:
Android I-OS

20. Guided by:
Prof Sameer Mathur
IIM LUCKNOW
Created by:
Vaibhav Sharma
B.E. 4th year
NSIT, Delhi